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                    <title><![CDATA[ Latest from Next TV in Ctv ]]></title>
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        <description><![CDATA[ All the latest ctv content from the Next TV team ]]></description>
                                    <lastBuildDate>Mon, 10 Jun 2024 12:00:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Navigating the New CTV Ad Landscape (Viewpoint) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/navigating-the-new-ctv-ad-landscape-viewpoint</link>
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                            <![CDATA[ A rise in programmatic buying could make the upfronts even more relevant ]]>
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                                                                        <pubDate>Mon, 10 Jun 2024 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[BC Guest Blog]]></category>
                                                    <category><![CDATA[Viewpoint]]></category>
                                                                                                                    <dc:creator><![CDATA[ Beau Ordemann ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HKiwA8feVQNtQzUz7tXLyE-1280-80.jpeg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[remote pointed at connected TV]]></media:description>                                                            <media:text><![CDATA[remote pointed at connected TV]]></media:text>
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                                                            <title><![CDATA[ Will 2024 Be the Year of Self-Service TV Advertising? (B+C Guest Blog) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/will-2024-be-the-year-of-self-service-tv-advertising-bc-guest-blog</link>
                                                                            <description>
                            <![CDATA[ CTV’s explosive growth could lead to a sea change ]]>
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                                                                        <pubDate>Fri, 02 Feb 2024 21:48:18 +0000</pubDate>                                                                                                                                <updated>Wed, 07 Feb 2024 19:38:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jason Fairchild ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/d333dBXvRCraHYWfmZYE9m-1280-80.jpeg">
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                                                            <title><![CDATA[ Four Ways FAST Workflow Convergence Is Redefining OTA Distribution in the NextGen TV Era (B+C Guest Blog) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/four-ways-fast-workflow-convergence-is-redefining-ota-distribution-in-the-nextgen-tv-era-bc-guest-blog</link>
                                                                            <description>
                            <![CDATA[ Cloud-based operations offer many efficiencies for broadcasters ]]>
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                                                                        <pubDate>Tue, 09 Jan 2024 17:13:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[BC Guest Blog]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Nevitt ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oEZim29DQyCYhKPWQu8SYG-1280-80.jpeg">
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                                                            <title><![CDATA[ iSpot.tv Unveils New Streaming Metrics for CTV (CES 2024) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ces-ispot-unveils-new-streaming-metrics-for-ctv</link>
                                                                            <description>
                            <![CDATA[ CEO Sean Muller sees data as the foundation for cross-platform currencies ]]>
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                                                                        <pubDate>Tue, 09 Jan 2024 14:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 10 Jan 2024 19:10:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6TZcGsw34aUJxx3aEknh3F-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[iSpot.tv CEO Sean Muller]]></media:description>                                                            <media:text><![CDATA[iSpot TV CEO Sean Muller]]></media:text>
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                                                            <title><![CDATA[ YouTube to MVPDs: Thanks for the Lift ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/features/youtube-to-mvpds-thanks-for-the-lift</link>
                                                                            <description>
                            <![CDATA[ Pay TV integrations have helped the powerful video service thrive in the living room ]]>
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                                                                        <pubDate>Fri, 22 Dec 2023 11:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 19 Mar 2024 19:55:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Stewart Schley ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TGLReoGa6AxDp7TNxuiDj7-1280-80.jpg">
                                                            <media:credit><![CDATA[ Jakub Porzycki/NurPhoto via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube on connected TV]]></media:description>                                                            <media:text><![CDATA[YouTube on connected TV]]></media:text>
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                                                            <title><![CDATA[ The CW Orders New Dramas ‘Wild Cards’ and ‘Sight Unseen’ ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/the-cw-orders-new-dramas-wild-cards-and-sight-unseen</link>
                                                                            <description>
                            <![CDATA[ Both dramas feature main characters in law enforcement and represent partnerships with Canadian networks ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 12 Oct 2023 16:29:46 +0000</pubDate>                                                                                                                                <updated>Thu, 12 Oct 2023 16:39:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Programming]]></category>
                                                                                                <author><![CDATA[ michael.malone@futurenet.com (Michael Malone) ]]></author>                    <dc:creator><![CDATA[ Michael Malone ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/jU2tEyRirPYYjd2pwFN2r-1280-80.jpg">
                                                            <media:credit><![CDATA[The CW]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The CW]]></media:description>                                                            <media:text><![CDATA[The CW]]></media:text>
                                <media:title type="plain"><![CDATA[The CW]]></media:title>
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                                                            <title><![CDATA[ Ad-Supported Apps Draw 66% of Connected TV Viewing: TVision Report ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ad-supported-apps-draw-66-of-ctv-viewing-tvision-report</link>
                                                                            <description>
                            <![CDATA[ Attention drops as more viewers turn to ad-supported streaming ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 28 Aug 2023 15:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WHGeTPtWgfjm2PfUd4yaqE-1280-80.jpg">
                                                            <media:credit><![CDATA[Siri Stafford/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Family watching TV]]></media:title>
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                                                            <title><![CDATA[ Solving Connected TV Viewers’ Content Choice Conundrum (B+C Guest Blog) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/solving-connected-tv-viewers-content-choice-conundrum-bc-guest-blog</link>
                                                                            <description>
                            <![CDATA[ Why streamers are in fierce competition for content discovery across the CTV ecosystem ]]>
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                                                                        <pubDate>Wed, 09 Aug 2023 17:00:31 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ron Gutman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6ifpeF7SYJc22JijmKuaLU-1280-80.jpg">
                                                            <media:credit><![CDATA[©KidStock/Blend Images LLC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
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                                                            <title><![CDATA[ CTV Grows To 51% Of Global  Video Ad Impressions: Innovid ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ctv-grows-to-51-of-global-video-ad-impressions-innovid</link>
                                                                            <description>
                            <![CDATA[ Interactive ads lift engagement ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 11 May 2023 12:59:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TvaeTUoDbM53hGu7iC9Ybf-1280-80.jpg">
                                                            <media:credit><![CDATA[Innovid]]></media:credit>
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                                                            <title><![CDATA[ Freevee's 'Jury Duty' Ranks Highest In TVision's CTV Show Rankings ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/freevees-jury-duty-ranks-highest-in-tvisions-ctv-show-rankings</link>
                                                                            <description>
                            <![CDATA[ Netflix’s 'Murder Mystery 2' is top movie ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 11 May 2023 12:29:09 +0000</pubDate>                                                                                                                                <updated>Thu, 11 May 2023 20:27:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qXVMwDzJoGvpQCBMXqfC8Z-1280-80.jpg">
                                                            <media:credit><![CDATA[ JC Olivera/Getty Images)]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The cast of Freevee&#039;s &#039;Jury Duty&#039;]]></media:description>                                                            <media:text><![CDATA[The Cast of Freevee&#039;s &#039;Jury Duty&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[The Cast of Freevee&#039;s &#039;Jury Duty&#039;]]></media:title>
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                                                            <title><![CDATA[ MediaRadar Using PlayOn Video Capture to Measure Streaming Ads  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/mediaradar-using-playon-video-capture-to-measure-streaming-ads</link>
                                                                            <description>
                            <![CDATA[ Deal opens PlayOn platform to commercial applications ]]>
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                                                                        <pubDate>Thu, 06 Apr 2023 13:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 06 Apr 2023 13:39:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5n97j3TUBsMXht6acUfitE-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[OTT streaming TV]]></media:description>                                                            <media:text><![CDATA[OTT streaming TV]]></media:text>
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                                                            <title><![CDATA[ Oracle’s Audiences Available for Connected TV Targeting Through OpenX ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/oracles-audiences-available-for-ctv-targeting-through-openx</link>
                                                                            <description>
                            <![CDATA[ Supply-side targeting makes more inventory available to buyers ]]>
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                                                                        <pubDate>Tue, 04 Apr 2023 12:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 04 Apr 2023 14:18:55 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b6kB6GMZqe4RUpGU9vnrHE-1280-80.jpg">
                                                            <media:credit><![CDATA[Maskot via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A man using his phone while watching TV]]></media:description>                                                            <media:text><![CDATA[A man using his phone while watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[A man using his phone while watching TV]]></media:title>
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                                                            <title><![CDATA[ Study Points To Ways Sponsors Can Gain Attention on Connected TV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/study-points-to-ways-sponsors-can-gain-attention-on-ctv</link>
                                                                            <description>
                            <![CDATA[ With more ad dollars flowing to ad-supported connected TV, a new study aimed to determine if streamers were paying attention to the commercials they are showing and found ways to improve how closely viewers look at advertising. ]]>
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                                                                        <pubDate>Tue, 21 Mar 2023 12:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 21 Mar 2023 14:07:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b6kB6GMZqe4RUpGU9vnrHE-1280-80.jpg">
                                                            <media:credit><![CDATA[Maskot via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A man using his phone while watching TV]]></media:description>                                                            <media:text><![CDATA[A man using his phone while watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[A man using his phone while watching TV]]></media:title>
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                                                            <title><![CDATA[ Viewing of Ad-Supported CTV Apps Up 55% Since 2020, TVision Reports ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/viewing-of-ad-supported-ctv-apps-up-55-since-2020-tvision-reports</link>
                                                                            <description>
                            <![CDATA[ Average home uses 7.3 apps ]]>
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                                                                        <pubDate>Thu, 23 Feb 2023 18:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 23 Feb 2023 20:36:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b6kB6GMZqe4RUpGU9vnrHE-1280-80.jpg">
                                                            <media:credit><![CDATA[Maskot via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A man using his phone while watching TV]]></media:description>                                                            <media:text><![CDATA[A man using his phone while watching TV]]></media:text>
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                                                            <title><![CDATA[ How To Succeed in FAST ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/how-to-succeed-in-fast</link>
                                                                            <description>
                            <![CDATA[ Quick-growing platform requires a strategic approach ]]>
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                                                                        <pubDate>Wed, 22 Feb 2023 20:09:22 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Feb 2023 20:22:30 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                    <category><![CDATA[Viewpoint]]></category>
                                                                                                                    <dc:creator><![CDATA[ Matt Starker ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QrxbU3UpaXSoYb2SwPDNRJ-1280-80.jpg">
                                                            <media:credit><![CDATA[iStockphoto.com]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[People watching TV]]></media:description>                                                            <media:text><![CDATA[People watching TV]]></media:text>
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                                                            <title><![CDATA[ Connected TV Needs One Thing To Become an Industry: Standards ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/connected-tv-needs-one-thing-to-become-an-industry-standards</link>
                                                                            <description>
                            <![CDATA[ Walled gardens won’t scale the platform into a business ]]>
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                                                                        <pubDate>Mon, 13 Feb 2023 11:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 13 Feb 2023 16:19:50 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                    <category><![CDATA[MCN Guest Blog]]></category>
                                                    <category><![CDATA[Viewpoint]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bruce Anderson ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5za9WpPdLbXXuvmgLejc3a-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[older couple watching TV on the news]]></media:description>                                                            <media:text><![CDATA[older couple watching TV on the news]]></media:text>
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                                                            <title><![CDATA[ PadSquad Working With Innovid on Interactive CTV Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/padsquad-working-with-innovid-on-interactive-ctv-advertising</link>
                                                                            <description>
                            <![CDATA[ New formats incorporate QR codes ]]>
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                                                                        <pubDate>Thu, 19 Jan 2023 14:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 19 Jan 2023 23:50:42 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/XPApkBt3pqyt8PWEbeR2hM-1280-80.png">
                                                            <media:credit><![CDATA[PadSquad]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[PadSquad ad format include a QR code]]></media:description>                                                            <media:text><![CDATA[PadSquad Innovid]]></media:text>
                                <media:title type="plain"><![CDATA[PadSquad Innovid]]></media:title>
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                                                            <title><![CDATA[ Estrella Media Taps FreeWheel To Expand CTV Ad Business ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/estrella-media-taps-freewheel-to-expand-ctv-ad-business</link>
                                                                            <description>
                            <![CDATA[ Estrella streaming channels generated 1.33 billion minutes viewed in October ]]>
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                                                                        <pubDate>Wed, 14 Dec 2022 19:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 26 Dec 2022 16:49:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/52wqzUJ749rxVxcoAeww2H-1280-80.jpg">
                                                            <media:credit><![CDATA[Estrella TV]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Estrella TV Estrella TV&#039;s &#039;Premios de la Radio&#039;]]></media:description>                                                            <media:text><![CDATA[Estrella TV]]></media:text>
                                <media:title type="plain"><![CDATA[Estrella TV]]></media:title>
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                                                            <title><![CDATA[ The Simple But Overlooked Way to Unlock Scale and Brand Safety in Programmatic CTV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/the-simple-but-overlooked-way-to-unlock-scale-and-brand-safety-in-programmatic-ctv</link>
                                                                            <description>
                            <![CDATA[ Demand for quality CTV inventory has never been higher ]]>
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                                                                        <pubDate>Tue, 13 Dec 2022 19:23:08 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Dec 2022 20:32:31 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Nicole Scaglione ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3G4r68FyhweMiz4qZpqeud-1280-80.jpg">
                                                            <media:credit><![CDATA[Eric Audras/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A family watches content on multiple screens in their living room.]]></media:description>                                                            <media:text><![CDATA[A family watches content on multiple screens in their living room.]]></media:text>
                                <media:title type="plain"><![CDATA[A family watches content on multiple screens in their living room.]]></media:title>
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                                                            <title><![CDATA[ Ad Agencies Expect To Spend More on CTV: Pixability Survey ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ad-agencies-expect-to-spend-more-on-ctv-pixability-survey</link>
                                                                            <description>
                            <![CDATA[ YouTube highest on list for additional CTV investment ]]>
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                                                                        <pubDate>Fri, 09 Dec 2022 14:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 09 Dec 2022 22:57:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yKsTXoDydERt6hkwZxKRM3-1280-80.jpg">
                                                            <media:credit><![CDATA[YouTube]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube TV on a TV screen]]></media:description>                                                            <media:text><![CDATA[YouTube TV on a TV screen]]></media:text>
                                <media:title type="plain"><![CDATA[YouTube TV on a TV screen]]></media:title>
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                                                            <title><![CDATA[ GroupM Forecasts U.S. TV Ad Spending Edging up in 2023 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-sees-us-tv-ad-spending-edging-up-in-2023</link>
                                                                            <description>
                            <![CDATA[ Decline in traditional TV offset by growth in CTV ]]>
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                                                                        <pubDate>Mon, 05 Dec 2022 11:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 05 Dec 2022 14:34:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[GroupM]]></media:description>                                                            <media:text><![CDATA[GroupM]]></media:text>
                                <media:title type="plain"><![CDATA[GroupM]]></media:title>
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                                                            <title><![CDATA[ iSpot Buys TVision Stake in $16 Million CTV Ratings Deal ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ispottv-buys-tvision-stake-in-dollar16-million-ctv-ratings-deal</link>
                                                                            <description>
                            <![CDATA[ iSpot gets exclusive person-level data from TVision panel ]]>
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                                                                        <pubDate>Tue, 15 Nov 2022 12:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 16 Nov 2022 16:00:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kdraaFZLNwsaQASCMJRgtF-1280-80.jpg">
                                                            <media:credit><![CDATA[TVision]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[TVision&#039;s sensor detects who is in the room and where their eyes are.]]></media:description>                                                            <media:text><![CDATA[TVision Panel]]></media:text>
                                <media:title type="plain"><![CDATA[TVision Panel]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Connected TV Advertising's Big Secret: Two Can Be a Crowd (Bloom) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/connected-tv-advertisings-big-secret-two-can-be-a-crowd-bloom</link>
                                                                            <description>
                            <![CDATA[ Co-viewing is as old as TV itself, and new research says that 80% of CTV is watched by two or more viewers in a household at the same time … which majorly undermines CTV’s tightly targeted value proposition ]]>
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                                                                        <pubDate>Mon, 07 Nov 2022 06:12:47 +0000</pubDate>                                                                                                                                <updated>Mon, 07 Nov 2022 15:41:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Bloom ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ueMHD7QZcZhLEibnBsRJqj-1280-80.jpeg">
                                                            <media:credit><![CDATA[FreePik]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
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                                                            <title><![CDATA[ Political Advertisers Are Trading Zip Codes for Congressional Districts on CTV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/political-advertisers-are-trading-zip-codes-for-congressional-districts-on-ctv</link>
                                                                            <description>
                            <![CDATA[ Political Advertisers Are Trading Zip Codes for Congressional Districts on CTV ]]>
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                                                                        <pubDate>Fri, 30 Sep 2022 19:39:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Joe Marino ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9Jk2rfoCiseQAUHAhY9hE4-1280-80.jpg">
                                                            <media:credit><![CDATA[Gary Arlen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A campaign sign graveyard]]></media:description>                                                            <media:text><![CDATA[A campaign sign graveyard]]></media:text>
                                <media:title type="plain"><![CDATA[A campaign sign graveyard]]></media:title>
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                                                            <title><![CDATA[ TV Challenges Require TV Solutions ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/tv-challenges-require-tv-solutions</link>
                                                                            <description>
                            <![CDATA[ TV Challenges Require TV Solutions ]]>
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                                                                        <pubDate>Wed, 14 Sep 2022 17:18:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Travis Hockersmith ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b6kB6GMZqe4RUpGU9vnrHE-1280-80.jpg">
                                                            <media:credit><![CDATA[Maskot via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A man using his phone while watching TV]]></media:description>                                                            <media:text><![CDATA[A man using his phone while watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[A man using his phone while watching TV]]></media:title>
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                                                            <title><![CDATA[ Here's Why Brand Building Is CTV’s Best Shot  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/heres-why-brand-building-is-ctvs-best-shot</link>
                                                                            <description>
                            <![CDATA[ Four things broadcasters must remember as they establish their CTV measurement strategy ]]>
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                                                                        <pubDate>Tue, 23 Aug 2022 16:10:55 +0000</pubDate>                                                                                                                                <updated>Tue, 23 Aug 2022 16:11:07 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Chris Kelly ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b6kB6GMZqe4RUpGU9vnrHE-1280-80.jpg">
                                                            <media:credit><![CDATA[Maskot via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A man using his phone while watching TV]]></media:description>                                                            <media:text><![CDATA[A man using his phone while watching TV]]></media:text>
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                                                            <title><![CDATA[ Half of Innovid's Ad Impressions Were CTV During Second Quarter ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/half-of-innovids-ad-impressions-were-ctv-during-second-quarter</link>
                                                                            <description>
                            <![CDATA[ CTV impression volume up 23% ]]>
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                                                                        <pubDate>Fri, 12 Aug 2022 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6BzkEwEcjwZAy8ZYRJkGRh-1280-80.jpg">
                                                            <media:credit><![CDATA[Innovid]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Innovid mrc]]></media:description>                                                            <media:text><![CDATA[Innovid mrc]]></media:text>
                                <media:title type="plain"><![CDATA[Innovid mrc]]></media:title>
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                                                            <title><![CDATA[ Streaming Channel Being Launched by Spin Magazine and Best Ever Channels ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/streaming-channel-being-launched-by-spin-magazine-and-best-ever-channels</link>
                                                                            <description>
                            <![CDATA[ Debut expected in Q4 2022 or Q1 2023 ]]>
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                                                                        <pubDate>Tue, 28 Jun 2022 15:27:04 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4W34D38DbtC9zwMPLFDEQS-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Spin Magazine]]></media:description>                                                            <media:text><![CDATA[Spin Magazine]]></media:text>
                                <media:title type="plain"><![CDATA[Spin Magazine]]></media:title>
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                                                            <title><![CDATA[ Advertisers Don’t Need to Choose Between CTV and Linear ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/advertisers-dont-need-to-choose-between-ctv-and-linear</link>
                                                                            <description>
                            <![CDATA[ Advertisers Don’t Need to Choose Between CTV and Linear ]]>
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                                                                        <pubDate>Mon, 27 Jun 2022 14:48:36 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Jun 2022 16:42:27 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Marcy Pentoney ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Eo3HLEusjk5WqY86e2afB-1280-80.jpg">
                                                            <media:credit><![CDATA[Cadent]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Marcy Pentoney, VP, product management, Cadent]]></media:description>                                                            <media:text><![CDATA[Marcy Pentoney, VP, product management, Cadent]]></media:text>
                                <media:title type="plain"><![CDATA[Marcy Pentoney, VP, product management, Cadent]]></media:title>
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                                                            <title><![CDATA[ YouTube Adds Interactivity for CTV Users Watching on TV Screens ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/youtube-adds-interactivity-for-ctv-users-watching-on-tv-screens</link>
                                                                            <description>
                            <![CDATA[ Comments, chat, video sharing enabled via mobile devices ]]>
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                                                                        <pubDate>Wed, 01 Jun 2022 16:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/QHpjuEyrau9bP59MCkWqnX-1280-80.png">
                                                            <media:credit><![CDATA[YouTube]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[CTV viewers can interact with YouTube video by linking their mobile devices]]></media:description>                                                            <media:text><![CDATA[YouTube CTV Interactivity]]></media:text>
                                <media:title type="plain"><![CDATA[YouTube CTV Interactivity]]></media:title>
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                                                            <title><![CDATA[ Extreme Reach Sees 23% Jump in First Quarter CTV Ad Impressions ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/extreme-reach-sees-23-jump-in-first-quarter-ctv-ad-impressions</link>
                                                                            <description>
                            <![CDATA[ 30-second commercials dominate in digital video ]]>
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                                                                        <pubDate>Wed, 25 May 2022 13:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b6kB6GMZqe4RUpGU9vnrHE-1280-80.jpg">
                                                            <media:credit><![CDATA[Maskot via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A man using his phone while watching TV]]></media:description>                                                            <media:text><![CDATA[A man using his phone while watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[A man using his phone while watching TV]]></media:title>
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                                                            <title><![CDATA[ CTV Publishers Benefit from Separated Demand and Tech Platforms ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/ctv-publishers-benefit-from-separated-demand-and-tech-platforms</link>
                                                                            <description>
                            <![CDATA[ CTV Publishers Benefit from Separated Demand and Tech Platforms ]]>
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                                                                        <pubDate>Fri, 20 May 2022 13:57:33 +0000</pubDate>                                                                                                                                <updated>Fri, 20 May 2022 15:17:52 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Chowla ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xnx5mfHEsd9gY2tqat3SRc-1280-80.jpg">
                                                            <media:credit><![CDATA[PubMatic]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Mike Chowla is the VP of product management at PubMatic]]></media:description>                                                            <media:text><![CDATA[Mike Chowla is the VP of product management at PubMatic]]></media:text>
                                <media:title type="plain"><![CDATA[Mike Chowla is the VP of product management at PubMatic]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Viamedia Launches Parity Ads Platform Synching Linear and CTV Commercials ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/viamedia-launches-parity-ads-platform-synching-linear-and-ctv-commercials</link>
                                                                            <description>
                            <![CDATA[ Platform dynamically inserts commercials into linear streams ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 19 May 2022 12:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/shbL3pJV58SHndepngZdah-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Viamedia logo]]></media:description>                                                            <media:text><![CDATA[Viamedia logo]]></media:text>
                                <media:title type="plain"><![CDATA[Viamedia logo]]></media:title>
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                                                            <title><![CDATA[ Tubi Expands Nielsen Ratings Coverage to Additional Devices ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tubi-expands-nielsen-ratings-coverage-to-additional-devices</link>
                                                                            <description>
                            <![CDATA[ CTV viewing on streaming devices, computers, mobile and connected TV measure ]]>
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                                                                        <pubDate>Fri, 29 Apr 2022 16:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 29 Apr 2022 19:00:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ypHJcKCAu4QKDFSr6afdzG-1280-80.jpg">
                                                            <media:credit><![CDATA[Tubi]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Tubi&#039;s NASCAR car]]></media:description>                                                            <media:text><![CDATA[Tubi&#039;s NASCAR car]]></media:text>
                                <media:title type="plain"><![CDATA[Tubi&#039;s NASCAR car]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ VideoByte Picks DoubleVerify To Eliminate Invalid CTV Traffic ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/videobyte-picks-doubleverify-to-eliminate-invalid-ctv-traffic</link>
                                                                            <description>
                            <![CDATA[ Companies will also help optimize yield and revenue ]]>
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                                                                        <pubDate>Tue, 12 Apr 2022 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/soDAp8LeHXgGRgipUcvkmL-1280-80.png">
                                                            <media:credit><![CDATA[VideoByte]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[VideoByte DoubleVerify CTV]]></media:description>                                                            <media:text><![CDATA[VideoByte DoubleVerify CTV]]></media:text>
                                <media:title type="plain"><![CDATA[VideoByte DoubleVerify CTV]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Standardize Content Object for Programmatic CTV: Small Change With Big Impact ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/standardize-content-object-for-programmatic-ctv-small-change-with-big-impact</link>
                                                                            <description>
                            <![CDATA[ Standardize Content Object for Programmatic CTV: Small Change With Big Impact ]]>
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                                                                        <pubDate>Fri, 25 Mar 2022 13:30:56 +0000</pubDate>                                                                                                                                <updated>Sat, 26 Mar 2022 11:58:29 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Julio Acosta ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/jRhWkXTonE7eKpcKMV5NZd-1280-80.jpg">
                                                            <media:credit><![CDATA[PubMatic]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Julio Acosta PubMatic]]></media:description>                                                            <media:text><![CDATA[Julio Acosta PubMatic]]></media:text>
                                <media:title type="plain"><![CDATA[Julio Acosta PubMatic]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ YouTube Offering Familiar TV Shows Free With Commercials ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/youtube-offering-familiar-tv-shows-free-with-commercials</link>
                                                                            <description>
                            <![CDATA[ 4,000 episodes aimed at CTV viewers ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 23 Mar 2022 07:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 23 Mar 2022 11:10:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/PDsRdkMvJnovdkiU7HmLdk-1280-80.png">
                                                            <media:credit><![CDATA[YouTube]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube]]></media:description>                                                            <media:text><![CDATA[YouTube]]></media:text>
                                <media:title type="plain"><![CDATA[YouTube]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ CTV Orders Third Season of Original Drama 'Transplant' ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ctv-orders-third-season-of-original-drama-transplant</link>
                                                                            <description>
                            <![CDATA[ Series moves to Tuesday nights starting March 1 ]]>
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                                                                        <pubDate>Fri, 18 Feb 2022 19:08:10 +0000</pubDate>                                                                                                                                <updated>Tue, 22 Feb 2022 12:08:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Programming]]></category>
                                                                                                <author><![CDATA[ chelsea.anderson@futurenet.com (Chelsea Anderson) ]]></author>                    <dc:creator><![CDATA[ Chelsea Anderson ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/i85qHRGk6f8PSfMuzRC5jZ-1280-80.jpg">
                                                            <media:credit><![CDATA[Yan Turcotte/Sphere Media/CTV/NBC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pictured: Hamza Haq as Dr. Bashir “Bash” Hamed]]></media:description>                                                            <media:text><![CDATA[Pictured: Hamza Haq as Dr. Bashir “Bash” Hamed]]></media:text>
                                <media:title type="plain"><![CDATA[Pictured: Hamza Haq as Dr. Bashir “Bash” Hamed]]></media:title>
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                                                            <title><![CDATA[ Survey: 44% of Cable Subs Would Cancel If They Could Stream Live Sports and Events ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/survey-44-of-cable-subs-would-cancel-if-they-could-stream-live-sports-and-events</link>
                                                                            <description>
                            <![CDATA[ Ads are important to viewers who stream sports, Magnite finds ]]>
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                                                                        <pubDate>Wed, 16 Feb 2022 13:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 16 Feb 2022 13:18:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/vPoCskfcaj3CuewaGqPS79-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Magnite Logo Survey]]></media:description>                                                            <media:text><![CDATA[Magnite Logo Survey]]></media:text>
                                <media:title type="plain"><![CDATA[Magnite Logo Survey]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Conviva Detects 4Q Slowdown For Streaming and CTV Devices ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/conviva-detects-4q-slowdown-for-streaming-and-ctv-devices</link>
                                                                            <description>
                            <![CDATA[ Smart TVs show 47% increase in streaming time ]]>
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                                                                        <pubDate>Wed, 02 Feb 2022 13:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 02 Feb 2022 14:51:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uGKPifTQxaqwK3g9T8PWtM-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Conviva]]></media:description>                                                            <media:text><![CDATA[Conviva]]></media:text>
                                <media:title type="plain"><![CDATA[Conviva]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ The Next Frontier of CTV: Unpacking Key Opportunities ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/the-next-frontier-of-ctv-unpacking-key-opportunities</link>
                                                                            <description>
                            <![CDATA[ The Next Frontier of CTV: Unpacking Key Opportunities ]]>
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                                                                        <pubDate>Wed, 29 Dec 2021 18:59:56 +0000</pubDate>                                                                                                                                <updated>Wed, 29 Dec 2021 19:04:25 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Navdeep Saini ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dY5Yp3sKYvQbjwUKfFzhiQ-1280-80.jpg">
                                                            <media:credit><![CDATA[DistroScale]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Navdeep Saini, co-founder and CEO of DistroScale, parent company to DistroTV]]></media:description>                                                            <media:text><![CDATA[Navdeep Saini, co-founder and CEO of DistroScale, parent company to DistroTV]]></media:text>
                                <media:title type="plain"><![CDATA[Navdeep Saini, co-founder and CEO of DistroScale, parent company to DistroTV]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/dY5Yp3sKYvQbjwUKfFzhiQ-1280-80.jpg" />
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                                                            <title><![CDATA[ The Inevitable Future — All TV Will Be CTV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/the-inevitable-future-all-tv-will-be-ctv</link>
                                                                            <description>
                            <![CDATA[ The Inevitable Future — All TV Will Be CTV ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 21 Dec 2021 19:39:42 +0000</pubDate>                                                                                                                                <updated>Tue, 21 Dec 2021 19:50:09 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Travis Hockersmith ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b6kB6GMZqe4RUpGU9vnrHE-1280-80.jpg">
                                                            <media:credit><![CDATA[Maskot via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A man using his phone while watching TV]]></media:description>                                                            <media:text><![CDATA[A man using his phone while watching TV]]></media:text>
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                                                            <title><![CDATA[ Magna Sees U.S. Long-Form Video Ad Revenue Rising 4% in 2022 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/magna-sees-us-long-form-video-ad-revenues-rising-4-in-2022</link>
                                                                            <description>
                            <![CDATA[ Media buyer Magna Global forecasts that total U.S long-form video ad revenue will rise 7% in 2022 after a 6% gain in 2021 to $65.6 billion. ]]>
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                                                                        <pubDate>Mon, 06 Dec 2021 02:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 06 Dec 2021 14:12:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/uduKXohh2i6P3zWDJhiSmE-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Magna]]></media:description>                                                            <media:text><![CDATA[Magna]]></media:text>
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                                                            <title><![CDATA[ Xandr Helps Future Today Grow CTV Advertising Revenue 200% ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/xandr-helps-future-today-grow-ctv-advertising-revenue-200</link>
                                                                            <description>
                            <![CDATA[ Future Today, a streaming video company with channels including HappyKids, Fawesome and Filmrise, says working with AT&T’s Xandr unit is helping it cash in on the booming connected TV market. ]]>
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                                                                        <pubDate>Thu, 02 Dec 2021 14:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5tEWWCkK53CV9nQJyfY3rW-1280-80.jpg">
                                                            <media:credit><![CDATA[Future Today]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ Future Today Xandr]]></media:description>                                                            <media:text><![CDATA[ Future Today Xandr]]></media:text>
                                <media:title type="plain"><![CDATA[ Future Today Xandr]]></media:title>
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                                                            <title><![CDATA[ Innovid Shares Begin Trading on New York Stock Exchange ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/innovid-shares-begin-trading-on-new-york-stock-exchange</link>
                                                                            <description>
                            <![CDATA[ Ad tech company Innovid said it began trading as a publicly owned company on the New York Stock Exchange Wednesday. ]]>
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                                                                        <pubDate>Wed, 01 Dec 2021 12:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 01 Dec 2021 12:07:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6BzkEwEcjwZAy8ZYRJkGRh-1280-80.jpg">
                                                            <media:credit><![CDATA[Innovid]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Innovid mrc]]></media:description>                                                            <media:text><![CDATA[Innovid mrc]]></media:text>
                                <media:title type="plain"><![CDATA[Innovid mrc]]></media:title>
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                                                            <title><![CDATA[ Biddable CTV Can Help Brands Weather the Global Supply Chain Squeeze ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/biddable-ctv-can-help-brands-weather-the-global-supply-chain-squeeze</link>
                                                                            <description>
                            <![CDATA[ Biddable CTV Can Help Brands Weather the Global Supply Chain Squeeze ]]>
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                                                                        <pubDate>Mon, 08 Nov 2021 16:02:52 +0000</pubDate>                                                                                                                                <updated>Mon, 08 Nov 2021 16:06:45 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                                                                <author><![CDATA[ bncletters@nbmedia.com (Nicole Scaglione) ]]></author>                    <dc:creator><![CDATA[ Nicole Scaglione ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9dUAi3weCxKGJUSFoUmKAF-1280-80.jpg">
                                                            <media:credit><![CDATA[PubMatic]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Nicole Scaglione, global VP of OTT and CTV business development, PubMatic]]></media:description>                                                            <media:text><![CDATA[Nicole Scaglione, global VP of OTT and CTV business development, PubMatic]]></media:text>
                                <media:title type="plain"><![CDATA[Nicole Scaglione, global VP of OTT and CTV business development, PubMatic]]></media:title>
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                                                            <title><![CDATA[ Vevo Launches 10 Music Channels on Allen Media Group's Local Now ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/vevo-launches-10-music-channels-on-allen-media-groups-local-now</link>
                                                                            <description>
                            <![CDATA[ Local Now tops 420 streaming channels ]]>
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                                                                        <pubDate>Mon, 08 Nov 2021 15:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/tCWScwhyxEMSTXD5CCDMsM-1280-80.png">
                                                            <media:credit><![CDATA[Vevo]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Vevo Local Now]]></media:description>                                                            <media:text><![CDATA[Vevo Local Now]]></media:text>
                                <media:title type="plain"><![CDATA[Vevo Local Now]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Most Brands Plan To Spend More on CTV: Advertiser Perceptions ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/most-brands-plan-to-spend-more-on-ctv-advertiser-perceptions</link>
                                                                            <description>
                            <![CDATA[ AVOD platforms becoming top option ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 25 Oct 2021 19:53:34 +0000</pubDate>                                                                                                                                <updated>Mon, 25 Oct 2021 23:39:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LDhMnujvQu2ochwFEiRv8-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A family watching TV]]></media:description>                                                            <media:text><![CDATA[A family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[A family watching TV]]></media:title>
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                                                            <title><![CDATA[ 55 Million Homes Only Watch Connected TV: Magnite  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/55-million-homes-only-watch-connected-tv-magnite-study</link>
                                                                            <description>
                            <![CDATA[ 47% of CTV viewers view ad-supported content ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 25 Oct 2021 04:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 25 Oct 2021 13:44:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b6kB6GMZqe4RUpGU9vnrHE-1280-80.jpg">
                                                            <media:credit><![CDATA[Maskot via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A man using his phone while watching TV]]></media:description>                                                            <media:text><![CDATA[A man using his phone while watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[A man using his phone while watching TV]]></media:title>
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                                                            <title><![CDATA[ Merkle’s Merkury Data Platform Using TransUnion Marketplace for CTV Ads ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/merkles-merkury-data-platform-using-transunion-marketplace-for-ctv-ads</link>
                                                                            <description>
                            <![CDATA[ Merkle said its Merkury identity resolution and data platform will be using TransUnion’s TruAudience Data Marketplace to enable people-based ad campaigns via connected TV. ]]>
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                                                                        <pubDate>Thu, 21 Oct 2021 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/nHc5RwveET6FucSgcrUyWQ-1280-80.png">
                                                            <media:credit><![CDATA[TransUnion]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TransUnion Merkle]]></media:description>                                                            <media:text><![CDATA[TransUnion Merkle]]></media:text>
                                <media:title type="plain"><![CDATA[TransUnion Merkle]]></media:title>
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