FTX launched a $20 million ad campaign that will be featured in primetime NFL games, showing why TV ad sales executives are excited about the emerging cryptocurrency category.

Tom Brady and Giselle Bundchen, who are among FTX’s high-profile backers, are featured in a commercial that launched Wednesday and will appear on NBC Thursday night during its NFL opening night game in which Brady and the Super Bowl champ Tampa Bay Buccaneers take on the  Dallas Cowboys.

The spot will air in NFL broadcasts through October, including Sunday Night Football on Sept. 12, Sept. 26 and Oct. 3. A second spot is expected to come out next month.

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The campaign is also appearing on Hulu and connected TV starting next week. FTX is also employing paid social and digital outlets.

Another cryptocurrency company, Crypto.com has bought ads in NFL games and is sponsoring Fox’s Saturday afternoon college football show, according to Fox Sports executive VP Seth Winter.

Winter said that FTX will have a significant presence in Fox’s coverage of the Major League Baseball post-season.

After sports betting, Winter said crypto was one of the categories bringing new money into the sports TV marketplace.

FTX, an exchange that lets investors of all sizes invest in cryptocurrencies, this summer made a five-year deal with Major League Baseball, spent $135 million to make the Miami Heat’s home court the FTX Arena and $17.5 million for a 10 year deal for naming rights to FTX Field at California Memorial Stadium.

Earlier this week, FTX said that NBA star Steph Curry also became a stakeholder and would act as a spokesman.

FTX’s campaign was created with ad agency dentsuMB, which tapped into sports culture and humor to show how all type of people--from Brady to Jets fans--can invest in crypto.

The vice chairman of the Senate Intelligence Committee is citing the recent disclosure of malware exploring a Department of Defense server to push for passage of his Internet of Things Cybersecurity Improvement Act. 

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Sen. Mark Warner (D-Va.) pointed out in a statement that it was a vulnerability exposure regime at DOD that allowed a researcher to report the malware and said his bill would help advance similar programs that could be coordinated with the DOD procedures in place. Warner's bill was reported out of the Senate Homeland Security and Governmental Affairs Committee last June, but has yet to be voted in the Senate. 

Znet reported that the researcher had first discovered that a DOD server running on Amazon Web Services' cloud platform was publicly accessible without credentials, then that it had been hacked and was being used by a botnet to mine cryptocurrency. 

The bill was introduced last March and reported favorably out of the Senate Homeland Security and Governmental Affairs Committee last June. 

It would make sure government IoT devices are as secure as they can be, including by requiring transparency and disclosure from contractors. The bill now heads to the full Senate for a vote. It would also require government-purchased devices to meet a minimum level of security. 

“This incident demonstrates the inherent value of vulnerability disclosure programs for information technology products operated by federal agencies,” Warner wrote in a letter to DOD CIO Dana Deasy. “These programs are a crucial force multiplier for federal cybersecurity efforts. Clear guidelines and a process for security researchers to find and share vulnerabilities enabled this malware discovery, and ultimately prompt remedial action by DOD," he said. "Continuing to encourage the responsible discovery and disclosure of bugs or vulnerabilities on federal information technology systems with both internal and outside security researchers can only strengthen the cybersecurity posture of federal and DOD systems.”