<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:dc="https://purl.org/dc/elements/1.1/"
     xmlns:dcterms="http://purl.org/dc/terms/"
     xmlns:media="http://search.yahoo.com/mrss/"
     xmlns:atom="http://www.w3.org/2005/Atom"
>
    <channel>
                    <atom:link href="https://www.nexttv.com/feeds/tag/crossplatform-measurement" rel="self" type="application/rss+xml" />
                            <title><![CDATA[ Latest from Next TV in Crossplatform-measurement ]]></title>
                <link>https://www.nexttv.com/tag/crossplatform-measurement</link>
        <description><![CDATA[ All the latest crossplatform-measurement content from the Next TV team ]]></description>
                                    <lastBuildDate>Thu, 09 Mar 2023 05:41:20 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ VAB Takes on YouTube in Battle Over Whether Content Quality Matters in Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/vab-takes-on-youtube-in-battle-over-whether-video-quality-matters-in-measurement</link>
                                                                            <description>
                            <![CDATA[ Is an impression an impression, or should only premium video count? ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">PJ7qPEjEQtfvGd78A7ZRA5</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/JjsCR6Q62pZRxrJCuU3Yo7-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 09 Mar 2023 05:41:20 +0000</pubDate>                                                                                                                                <updated>Fri, 10 Mar 2023 04:24:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JjsCR6Q62pZRxrJCuU3Yo7-1280-80.jpg">
                                                            <media:credit><![CDATA[VAB]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[VAB CEO Sean Cunningham]]></media:description>                                                            <media:text><![CDATA[Sean Cunningham VAB]]></media:text>
                                <media:title type="plain"><![CDATA[Sean Cunningham VAB]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/JjsCR6Q62pZRxrJCuU3Yo7-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nielsen Unifying Audience Measurement Under Brown ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nielsen-unifying-audience-measurement-under-brown</link>
                                                                            <description>
                            <![CDATA[ Nielsen, looking to unify television measurement across platforms, technologies and devices, said it named Scott Brown as general manager, audience measurement, overseeing its linear TV, advanced TV and digital video products. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">4XDnGfJLVbwzMYFfkZfgke</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/xi84UjcvzMBtQ47TkUJ9ma-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Wed, 26 Aug 2020 13:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 26 Aug 2020 19:59:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/xi84UjcvzMBtQ47TkUJ9ma-1280-80.png">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Nielsen names Scott Brown GM, audience measurement]]></media:description>                                                            <media:text><![CDATA[Scott Brown]]></media:text>
                                <media:title type="plain"><![CDATA[Scott Brown]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/xi84UjcvzMBtQ47TkUJ9ma-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Merger Will Boost Competition, Cooperation ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/merger-will-boost-competition-cooperation-394297</link>
                                                                            <description>
                            <![CDATA[ Merger Will Boost Competition, Cooperation ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">oXnoFuELZDWN43xWS5ZhaG</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/Br4ZKXfttX6B2PduCfAyVX-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 05 Oct 2015 16:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[MCN Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jane Clarke, CIMM ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Br4ZKXfttX6B2PduCfAyVX-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/Br4ZKXfttX6B2PduCfAyVX-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Rentrak-comScore Amps Up Ratings War ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/rentrak-comscore-amps-ratings-war-394268</link>
                                                                            <description>
                            <![CDATA[ Rentrak-comScore Amps Up Ratings War ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">t68iHKiNouQbEL6ADa4tTN</guid>
                                                                                                                            <pubDate>Mon, 05 Oct 2015 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                </item>
            </channel>
</rss>