AT&T’s Cricket Wireless is giving subscribers to its $60 unlimited plan access to HBO Max’s ad supported streaming service for free.

The deal is available to new and existing Cricket customers. 

“Since launching HBO Max last year, we’ve continually expanded customers’ access to the product, and partnering with Cricket, our first prepaid wireless distributor of the streaming platform, is a great opportunity to offer millions of customers instant access to HBO Max at no cost to them,” said Jennifer Mirgorod, head of partner management and partner marketing, WarnerMedia.

AT&T which spent billions to acquire Time Warner, is now it the process of spinning off its WarnerMedia unit and selling it to Discovery. Last month, the company announced that its had 47 million subscribers between HBO and HBO Max.

The ad-supported version HBO Max costs $9.99 a month. It does not include first-run Warner Bros. theatrical movies. 

Also Read: Warner Bros. Discovery Sets Sights on 200 Million Sub Mark

“The ad supported tier of HBO Max is a best-in-class, consumer-first media experience featuring the most premium content alongside an industry-leading limited advertising environment. As we continue to see strong growth to this offering, we are pleased to further expand our footprint and welcome the Cricket Wireless customers,” said JP Colaco, president of WarnerMedia ad sales.

Also Read: HBO Max: 'We’re Going to Replace Every Single Connected TV App in the Next Four or Five Months'

Cricket’s $60 unlimited plan includes 15 GB of mobile hotspot, 100 GB of cloud storage, unlimited calls to and from Mexico and Canada and access to our 5G network for customers with a 5G-enabled device. 

“We are always looking for ways to bring our customers the best value possible.  We know they are hungry for content and HBO Max offers the most cutting-edge and high-quality entertainment available,” said Tony Mokry, VP and chief marketing officer, Cricket Wireless. “From cult classics to new HBO Max Originals, we know our customers will be smiling ear to ear when they dive in. We’re so excited to be able to bring this incredible service and library of content to our beloved customers.” 

Existing HBO Max customers who are on Cricket’s $60 unlimited plan can download the app and use their Cricket Wireless credentials to get the service for free. New and other existing customers can get or upgrade to the $60 a month plan and get access to the ad-supported tier of HBO Max. 

Cricket Wireless is joining a growing group of service providers and CE companies to promote and sell DirecTV Now, AT&T’s OTT-TV service that’s slated to launch Wednesday (November 30).

RELATED: DirecTV Now to Launch on November 30

Cricket Wireless, the prepaid mobile service subsidiary of AT&T, said it will offer customers a code for a free month of DirecTV Now and offer detail about the offer at its retail outlets.  CordCutter News said the offer is for new and existing Cricket Wireless subs. AT&T ended Q3 with 9.96 million prepaid mobile connections.

At a presser on Monday, AT&T announced that it will launch DirecTV Now on Wednesday with an initial batch of four pay TV packages: Live a Little ($35/month – 60+ channels); Just Right ($50/month – 80+ channels); Go Big ($60/month – 100+ channels); and Got to Have it ($70/month – 120+ channels).

RELATED: AT&T Intros ‘Stream Saver’

For a limited time, AT&T is also offering the Go Big package for an introductory price of $35 per month. Designed to keep churn in check for the no-contract OTT-TV service, Customers can keep that price for as a long as they stay on the package, though future pricing changes are subject to “future reasonable programming price increases.”

AT&T said it will zero-rate DirecTV Now traffic delivered on its mobile network, meaning that data will be exempt from monthly mobile data plans.  The FCC is scrutinizing AT&T’s sponsored and zero-rated data polices, but AT&T has defended them, holding that they adhere to the Commission’s Open Internet Order and that it provides the kind of pro-consumer cable competition that the FCC has called for.

UPDATE: Cricket confirmed a report by PhoneArena.com that it will not zero-rate DirecTV Now streams.  

AT&T Defends DirecTV Now, Sponsored Data