B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through December 11.

Fox’s FIFA World Cup Qatar is No. 1 for the third week in a row.

The rest of the ranking is dominated by seasonal fare and specials: Hallmark Movies & Mysteries celebrates The Gift of Peace in second place and Hallmark Channel promotes Christmas Class Reunion in third, while CBS gives some love to its Ghosts “Ghostmas” special in fourth place and Disney-owned ABC engages in some synergy by promoting Beauty and the Beast: A 30th Celebration in fifth.

Notably, The Gift of Peace scores the highest iSpot Attention Index (111) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) FIFA World Cup Qatar, Fox

• Impressions: 324,444,398
• Interruption Rate: 1.05%
• Attention Index: 88 (12% more interruptions than avg.)
• Imp. Types: National 94%, Local 5%, VOD/OTT 1%
• In-network Value: $5,650,935
• Out-of-network Est. Spend: $0.00

2) The Gift of Peace, Hallmark Movies & Mysteries

• Impressions: 258,821,003
• Interruption Rate: 3.03%
• Attention Index: 111 (11% fewer interruptions than avg.)
• Imp. Types: National 100%, Local 0%, VOD/OTT 0%
• In-network Value: $1,481,517
• Out-of-network Est. Spend: $0.00

3) Christmas Class Reunion, Hallmark Channel

• Impressions: 243,939,442
• Interruption Rate: 3.70%
• Attention Index: 83 (17% more interruptions than avg.)
• Imp. Types: National 100%, Local 0%, VOD/OTT 0%
• In-network Value: $1,496,740
• Out-of-network Est. Spend: $0.00

4) Ghosts “Ghostmas” special, CBS

• Impressions: 226,926,540
• Interruption Rate: 1.13%
• Attention Index: 78 (22% more interruptions than avg.)
• Imp. Types: National 94%, Local 4%, VOD/OTT 2%
• In-network Value: $3,069,995
• Out-of-network Est. Spend: $0.00

5) Beauty and the Beast: A 30th Celebration, ABC

• Impressions: 189,710,059
• Interruption Rate: 1.61%
• Attention Index: 91 (9% more interruptions than avg.)
• Imp. Types: National 91%, Local 8%, VOD/OTT 1%
• In-network Value: $1,457,336
• Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through December 4.

Fox’s FIFA World Cup Qatar is No. 1 for the second week in a row.

The rest of the ranking is dominated by holiday movies: CBS promotes Fit for Christmas in second place, Hallmark Movies & Mysteries hypes The Holiday Stocking in third, Freeform celebrates its 25 Days of Christmas programming block in fourth, and Hallmark Channel gives some love to A Fabled Holiday in fifth.

Notably, Fit for Christmas scores the highest iSpot Attention Index (123) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) FIFA World Cup Qatar, Fox

• Impressions: 423,251,902
• Interruption Rate: 1.88%
• Attention Index: 82 (18% more interruptions than avg.)
• Imp. Types: National 93%, Local 5%, VOD/OTT 2%
• In-network Value: $5,684,621
• Out-of-network Est. Spend: $82,697

2) Fit for Christmas, CBS

• Impressions: 292,681,785
• Interruption Rate: 0.64%
• Attention Index: 123 (23% fewer interruptions than avg.)
• Imp. Types: National 97%, Local 2%, VOD/OTT 1%
• In-network Value: $2,741,242
• Out-of-network Est. Spend: $0.00

3) The Holiday Stocking, Hallmark Movies & Mysteries

• Impressions: 268,977,343
• Interruption Rate: 3.76%
• Attention Index: 92 (8% more interruptions than avg.)
• Imp. Types: National 100%, Local 0%, VOD/OTT 0%
• In-network Value: $1,628,490
• Out-of-network Est. Spend: $0.00

4) 25 Days of Christmas, Freeform

• Impressions: 251,998,579
• Interruption Rate: 1.25%
• Attention Index: 110 (10% fewer interruptions than avg.)
• Imp. Types: National 96%, Local 3%, VOD/OTT 1%
• In-network Value: $1,123,991
• Out-of-network Est. Spend: $213,869

5) A Fabled Holiday, Hallmark Channel

• Impressions: 236,670,171
• Interruption Rate: 2.95%
• Attention Index: 109 (9% fewer interruptions than avg.)
• Imp. Types: National 100%, Local 0%, VOD/OTT 0%
• In-network Value: $1,459,077
• Out-of-network Est. Spend: $129,788

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through November 27.

Fox’s FIFA World Cup Qatar is No. 1. The network also takes second place to hype upcoming celebrity reality competition Special Forces: World’s Toughest Test and fourth for College Football.

Rounding out the ranking are two cable networks: Hallmark Channel, which promotes A Holiday Spectacular in third, and Paramount Network, which gives some love to the fifth season of Yellowstone in fifth place.

Notably, Yellowstone scores the highest iSpot Attention Index (134) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2022 FIFA World Cup Qatar, Fox

• Impressions: 711,074,303
• Interruption Rate: 1.14%
• Attention Index: 96 (4% more interruptions than avg.)
• Imp. Types: National 97%, Local 2%, VOD/OTT 1%
• In-network Value: $12,816,591
• Out-of-network Est. Spend: $0.00

2) Special Forces: World's Toughest Test, Fox

• Impressions: 346,434,858
• Interruption Rate: 1.59%
• Attention Index: 81 (19% more interruptions than avg.)
• Imp. Types: National 95%, Local 3%, VOD/OTT 2%
• In-network Value: $7,390,402
• Out-of-network Est. Spend: $0.00

3) A Holiday Spectacular, Hallmark Channel

• Impressions: 343,634,890
• Interruption Rate: 2.46%
• Attention Index: 123 (23% fewer interruptions than avg.)
• Imp. Types: National 99%, Local 1%, VOD/OTT 0%
• In-network Value: $1,702,623
• Out-of-network Est. Spend: $764,094

4) College Football, Fox

• Impressions: 324,941,177
• Interruption Rate: 0.74%
• Attention Index: 92 (8% more interruptions than avg.)
• Imp. Types: National 97%, Local 2%, VOD/OTT 1%
• In-network Value: $4,316,707
• Out-of-network Est. Spend: $50,686

5) Yellowstone, Paramount Network

• Impressions: 291,139,420
• Interruption Rate: 2.26%
• Attention Index: 134 (34% fewer interruptions than avg.)
• Imp. Types: National 92%, Local 4%, VOD/OTT 4%
• In-network Value: $1,166,466
• Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV's most-promoted programming ranked by ad impressions. Our data covers the seven-day period through November 20.

ABC's telecast of the American Music Awards is No. 1. The network is joined by fellow traditional broadcaster Fox, which generates excitement for 2022 FIFA World Cup Qatar in fourth place.

Rounding out the ranking are two cable networks: Paramount Network, which gives some love to the fifth season of Yellowstone in second place, and Hallmark Channel, which promotes two original TV movies: Three Wise Men and a Baby in third and Inventing the Christmas Prince in fifth.

Notably, Yellowstone scores the highest iSpot Attention Index (119) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2022 American Music Awards, ABC

• Impressions: 322,011,482
• Interruption Rate: 1.11%
• Attention Index: 107 (7% fewer interruptions than avg.)
• Imp. Types: National 97%, Local 3%, VOD/OTT 0%
• In-network Value: $2,927,608
• Out-of-network Est. Spend: $289,857

2) Yellowstone, Paramount Network

• Impressions: 312,808,370
• Interruption Rate: 2.37%
• Attention Index: 119 (19% fewer interruptions than avg.)
• Imp. Types: National 92%, Local 4%, VOD/OTT 4%
• In-network Value: $1,060,514
• Out-of-network Est. Spend: $457,049

3) Three Wise Men and a Baby, Hallmark Channel

• Impressions: 309,313,504
• Interruption Rate: 2.66%
• Attention Index: 114 (14% fewer interruptions than avg.)
• Imp. Types: National 99%, Local 1%, VOD/OTT 0%
• In-network Value: $1,661,031
• Out-of-network Est. Spend: $381,573

4) 2022 FIFA World Cup Qatar, Fox

• Impressions: 278,117,859
• Interruption Rate: 1.86%
• Attention Index: 80 (20% more interruptions than avg.)
• Imp. Types: National 93%, Local 5%, VOD/OTT 2%
• In-network Value: $5,595,264
• Out-of-network Est. Spend: $44,126

5) Inventing the Christmas Prince, Hallmark Channel

• Impressions: 244,918,741
• Interruption Rate: 3.69%
• Attention Index: 87 (13% more interruptions than avg.)
• Imp. Types: National 100%, Local 0%, VOD/OTT 0%
• In-network Value: $1,383,703
• Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through November 13.

Paramount Network’s hit drama Yellowstone, now in its fifth season, is No. 1 for a second week in a row.

Paramount Network is joined by its cable peer Hallmark Channel, which gives some love to its original movie The Royal Nanny — part of its “Countdown to Christmas” programming block — in second place, plus Hallmark Movies & Mysteries, which celebrates its original movie Our Italian Christmas Memories in fifth.

The rest of the ranking is filled out by two traditional broadcasters: Fox, which generates excitement for 2022 FIFA World Cup Qatar in third, and ABC, which hypes the 2022 CMA Awards in fourth.

Notably, Yellowstone scores the highest iSpot Attention Index (122) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Yellowstone, Paramount Network

• Impressions: 921,972,277
• Interruption Rate: 1.83%
• Attention Index: 122 (22% fewer interruptions than avg.)
• Imp. Types: National 95%, Local 3%, VOD/OTT 2%
• In-network Value: $2,971,549
• Out-of-network Est. Spend: $8,316,356

2) The Royal Nanny, Hallmark Channel

• Impressions: 302,875,967
• Interruption Rate: 3.50%
• Attention Index: 96 (4% more interruptions than avg.)
• Imp. Types: National 100%, Local 0%, VOD/OTT 0%
• In-network Value: $1,693,915
• Out-of-network Est. Spend: $328,976

3) 2022 FIFA World Cup Qatar, Fox

• Impressions: 295,844,334
• Interruption Rate: 1.11%
• Attention Index: 79 (21% more interruptions than avg.)
• Imp. Types: National 94%, Local 5%, VOD/OTT 1%
• In-network Value: $4,454,229
• Out-of-network Est. Spend: $0.00

4) 2022 CMA Awards, ABC

• Impressions: 279,265,509
• Interruption Rate: 1.57%
• Attention Index: 86 (14% more interruptions than avg.)
• Imp. Types: National 95%, Local 4%, VOD/OTT 1%
• In-network Value: $1,387,390
• Out-of-network Est. Spend: $848,329

5) Our Italian Christmas Memories, Hallmark Movies & Mysteries

• Impressions: 223,364,239
• Interruption Rate: 3.29%
• Attention Index: 107 (7% fewer interruptions than avg.)
• Imp. Types: National 100%, Local 0%, VOD/OTT 0%
• In-network Value: $1,234,453
• Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV's most-promoted programming ranked by ad impressions. Our data covers the seven-day period through November 6.

Paramount Network's hit drama Yellowstone — which kicks off its fifth season on November 13 — is No. 1.

Paramount Network is joined by its cable peer Hallmark Channel, which gives some love to Lights, Camera, Christmas — part of its "Countdown to Christmas" programming block — in fourth.

The rest of the ranking is filled out by traditional broadcasters: NBC, which promotes sitcoms Lopez vs. Lopez and Young Rock in second place; ABC, which hypes the 2022 CMA Awards in third; and Fox, which generates excitement for the 2022 FIFA World Cup Qatar in fifth.

Notably, Yellowstone scores the highest iSpot Attention Index (125) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Yellowstone, Paramount Network

• Impressions: 420,459,267
• Interruption Rate: 2.22%
• Attention Index: 125 (25% fewer interruptions than avg.)
• Imp. Types: National 95%, Local 2%, VOD/OTT 3%
• In-network Value: $3,610,513
• Out-of-network Est. Spend: $1,717,912

2) Lopez vs. Lopez | Young Rock, NBC

• Impressions: 418,700,041
• Interruption Rate: 1.41%
• Attention Index: 106 (6% fewer interruptions than avg.)
• Imp. Types: National 96%, Local 3%, VOD/OTT 1%
• In-network Value: $2,113,371
• Out-of-network Est. Spend: $2,241,089

3) 2022 CMA Awards, ABC

• Impressions: 334,159,081
• Interruption Rate: 1.45%
• Attention Index: 101 (1% fewer interruptions than avg.)
• Imp. Types: National 95%, Local 4%, VOD/OTT 1%
• In-network Value: $3,659,306
• Out-of-network Est. Spend: $594,015

4) Lights, Camera, Christmas, Hallmark Channel

• Impressions: 270,119,127
• Interruption Rate: 3.34%
• Attention Index: 98 (2% more interruptions than avg.)
• Imp. Types: National 100%, Local 0%, VOD/OTT 0%
• In-network Value: $1,585,193
• Out-of-network Est. Spend: $292,801

5) 2022 FIFA World Cup Qatar, Fox

• Impressions: 268,074,668
• Interruption Rate: 1.71%
• Attention Index: 91 (9% more interruptions than avg.)
• Imp. Types: National 92%, Local 7%, VOD/OTT 1%
• In-network Value: $4,932,642
• Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV's most-promoted programming ranked by ad impressions. Our data covers the seven-day period through October 30.

Hallmark Channel's new original movie Jolly Good Christmas -- part of the network's "Countdown to Christmas" programming block -- is No. 1.

Paramount Network takes second place to promote the upcoming fifth season of Yellowstone. Traditional broadcast networks round out the ranking, with Fox hyping the eighth season of The Masked Singer in third, NBC giving some love to sitcoms Lopez vs. Lopez and Young Rock in fourth, and CBS promoting a new episode of Ghosts in fifth.

Notably, Jolly Good Christmas scores the highest iSpot Attention Index (116) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Jolly Good Christmas, Hallmark Channel

• Impressions: 235,963,613
• Interruption Rate: 3.07%
• Attention Index: 116 (16% fewer interruptions than avg.)
• Imp. Types: National 98%, Local 1%, VOD/OTT 1%
• In-network Value: $1,409,044
• Out-of-network Est. Spend: $166,272

2) Yellowstone, Paramount Network

• Impressions: 234,159,300
• Interruption Rate: 2.61%
• Attention Index: 101 (1% fewer interruptions than avg.)
• Imp. Types: National 95%, Local 2%, VOD/OTT 3%
• In-network Value: $1,258,907
• Out-of-network Est. Spend: $37,976

3) The Masked Singer, Fox

• Impressions: 220,615,381
• Interruption Rate: 0.70%
• Attention Index: 92 (8% more interruptions than avg.)
• Imp. Types: National 90%, Local 8%, VOD/OTT 2%
• In-network Value: $2,105,653
• Out-of-network Est. Spend: $574,990

4) Lopez vs. Lopez | Young Rock, NBC

• Impressions: 211,554,360
• Interruption Rate: 1.58%
• Attention Index: 113 (13% fewer interruptions than avg.)
• Imp. Types: National 94%, Local 5%, VOD/OTT 1%
• In-network Value: $1,835,002
• Out-of-network Est. Spend: $617,674

5) Ghosts, CBS

• Impressions: 206,847,088
• Interruption Rate: 1.40%
• Attention Index: 102 (2% fewer interruptions than avg.)
• Imp. Types: National 93%, Local 4%, VOD/OTT 3%
• In-network Value: $2,132,490
• Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV's most-promoted programming ranked by ad impressions. Our data covers the seven-day period through October 23.

Hallmark Channel's new original movie We Wish You a Married Christmas — part of the network's "Countdown to Christmas" programming block — is No. 1. Last week's chart-topper, ABC's new drama Alaska Daily, takes second place.

Cable networks have the edge in the ranking, with Hallmark Channel joined by TBS, which gives some love to MLB Postseason 2022 in third place, and Paramount Network, which promotes the upcoming fifth season of Yellowstone in fourth.

Rounding out the ranking is CBS, which hypes new drama Fire Country in fifth.

Notably, Yellowstone scores the highest iSpot Attention Index (124) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) We Wish You a Married Christmas, Hallmark Channel

• Impressions: 208,797,532
• Interruption Rate: 3.05%
• Attention Index: 103 (3% fewer interruptions than avg.)
• Imp. Types: National 99%, Local 1%, VOD/OTT 0%
• In-network Value: $1,235,945
• Out-of-network Est. Spend: $84,786

2) Alaska Daily, ABC

• Impressions: 205,041,409
• Interruption Rate: 1.40%
• Attention Index: 102 (2% fewer interruptions than avg.)
• Imp. Types: National 93%, Local 5%, VOD/OTT 2%
• In-network Value: $1,296,057
• Out-of-network Est. Spend: $521,071

3) MLB Postseason 2022, TBS

• Impressions: 175,407,279
• Interruption Rate: 1.16%
• Attention Index: 116 (16% fewer interruptions than avg.)
• Imp. Types: National 99%, Local 0%, VOD/OTT 1%
• In-network Value: $858,618
• Out-of-network Est. Spend: $344,720

4) Yellowstone, Paramount Network

• Impressions: 172,606,328
• Interruption Rate: 2.79%
• Attention Index: 124 (24% fewer interruptions than avg.)
• Imp. Types: National 95%, Local 2%, VOD/OTT 3%
• In-network Value: $1,040,108
• Out-of-network Est. Spend: $0.00

5) Fire Country, CBS

• Impressions: 147,603,879
• Interruption Rate: 1.35%
• Attention Index: 109 (9% fewer interruptions than avg.)
• Imp. Types: National 91%, Local 6%, VOD/OTT 3%
• In-network Value: $1,502,592
• Out-of-network Est. Spend: $131,227

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

Hallmark Channel has teamed with SiriusXM satellite radio to ring in the holidays with a 24/7 holiday music channel launching Nov. 1, the parties announced Tuesday.

The Hallmark Channel Radio channel is part of the network's "Countdown to Christmas" campaign featuring the network's lineup of holiday-themed movies. SiriusXM's Hallmark Channel Radio will feature Christmas carols and music introduced by top network talent including LeAnn Rimes, Holly Robinson Peete, Lacey habert, Danica McKellar, and Kellie Pickler.

The station will also feature behind the scenes segments from the network's upcoming holiday movies, said Hallmark.