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                            <title><![CDATA[ Latest from Next TV in Connected-tv ]]></title>
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        <description><![CDATA[ All the latest connected-tv content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ Kargo Gives Buyers More Detail on CTV Campaigns ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/kargo-gives-buyers-more-detail-on-ctv-campaigns</link>
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                            <![CDATA[ New product provides series titles, episode names and contextual clues ]]>
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                                                                        <pubDate>Tue, 23 Apr 2024 12:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 23 Apr 2024 22:35:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/r7SZV5JqpT2Sxv8v3VRBca-1280-80.jpg">
                                                            <media:credit><![CDATA[Kargo]]></media:credit>
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                                                            <title><![CDATA[ Viewers Prefer Their CTV Free With Ads, LG Ads Survey Finds ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/viewers-prefer-their-ctv-free-with-ads-lg-ads-survey-finds</link>
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                            <![CDATA[ FAST viewers like interactive ads ]]>
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                                                                        <pubDate>Thu, 04 Apr 2024 13:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 04 Apr 2024 14:27:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GucKydmk2jQFThGK7RExDj-1280-80.jpg">
                                                            <media:credit><![CDATA[LG]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[LG Smart TV]]></media:description>                                                            <media:text><![CDATA[LG Smart TV]]></media:text>
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                                                            <title><![CDATA[ LinkedIn Jumps Into Connected TV Ad Business With NBCUniversal ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/linkedin-jumps-into-ctv-ad-business-with-nbcuniversal</link>
                                                                            <description>
                            <![CDATA[ Networking site engages with Roku, Samsung, iSpot, Kantar ]]>
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                                                                        <pubDate>Thu, 04 Apr 2024 11:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 04 Apr 2024 15:04:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/epHGNKFzqjzHDQSrmbeVLE-1280-80.jpeg">
                                                            <media:credit><![CDATA[Quince Media/Pixabay]]></media:credit>
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                                                            <title><![CDATA[ Magnite, Mediaocean Join To Make Buying CTV Campaigns Easier ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/magnite-mediaocean-join-to-make-buying-ctv-campaigns-easier</link>
                                                                            <description>
                            <![CDATA[ Buyers can access inventory directly from sellers including  A+E Networks, AMC Networks, DirecTV Advertising, Dish Media, Disney Advertising, Fix Digital, LG Ad Solutions, Vizio and Warner Bros. Discovery ]]>
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                                                                        <pubDate>Thu, 14 Mar 2024 12:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 14 Mar 2024 16:34:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/skCepngNdnrPuGJn89Xhm6-1280-80.jpg">
                                                            <media:credit><![CDATA[Rafael Henrique/SOPA Images/LightRocket via Getty Images]]></media:credit>
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                                                            <title><![CDATA[ Philo Makes Its Addressable-Ad Supply Available Exclusively Through Dish Media ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/philo-makes-addressable-ad-supply-available-exclusively-through-dish-media</link>
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                            <![CDATA[ Deal adds 1 million households to Dish’s addressable footprint ]]>
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                                                                        <pubDate>Wed, 06 Mar 2024 14:26:57 +0000</pubDate>                                                                                                                                <updated>Wed, 06 Mar 2024 15:01:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/viCTrgUWf3UyEawjQTEY4m-1280-80.jpg">
                                                            <media:credit><![CDATA[Philo]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Philo Adds Pop, Smithsonian Channel]]></media:description>                                                            <media:text><![CDATA[Philo Adds Pop, Smithsonian Channel]]></media:text>
                                <media:title type="plain"><![CDATA[Philo Adds Pop, Smithsonian Channel]]></media:title>
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                                                            <title><![CDATA[ Will 2024 Be the Year of Self-Service TV Advertising? (B+C Guest Blog) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/will-2024-be-the-year-of-self-service-tv-advertising-bc-guest-blog</link>
                                                                            <description>
                            <![CDATA[ CTV’s explosive growth could lead to a sea change ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 02 Feb 2024 21:48:18 +0000</pubDate>                                                                                                                                <updated>Wed, 07 Feb 2024 19:38:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jason Fairchild ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/d333dBXvRCraHYWfmZYE9m-1280-80.jpeg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[connected TV ]]></media:description>                                                            <media:text><![CDATA[connected TV ]]></media:text>
                                <media:title type="plain"><![CDATA[connected TV ]]></media:title>
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                                                            <title><![CDATA[ Lotame Adopts Unified ID 2.0 To Bolster CTV Business ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/lotame-adopts-unified-id-20-to-bolster-ctv-business</link>
                                                                            <description>
                            <![CDATA[ Company adopts ‘best of both worlds’ strategy for identifying consumers without cookies ]]>
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                                                                        <pubDate>Thu, 18 Jan 2024 13:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 18 Jan 2024 15:29:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/j4Eb6APaVoff2c37GXMH2Q-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[couple watching addressable advertising]]></media:description>                                                            <media:text><![CDATA[couple watching addressable advertising]]></media:text>
                                <media:title type="plain"><![CDATA[couple watching addressable advertising]]></media:title>
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                                                            <title><![CDATA[ How Linear TV’s Death is Giving Advertisers New Life (B+C Guest Blog) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/how-linear-tvs-death-is-giving-advertisers-new-life-bc-guest-blog</link>
                                                                            <description>
                            <![CDATA[ Yes, linear TV is dying, but the cable coterie was right: a la carte doesn’t work for consumers. As the industry sorts it out, how will advertisers win? ]]>
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                                                                        <pubDate>Wed, 17 Jan 2024 20:03:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[BC Guest Blog]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Tom Wolfe ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/d333dBXvRCraHYWfmZYE9m-1280-80.jpeg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[connected TV ]]></media:description>                                                            <media:text><![CDATA[connected TV ]]></media:text>
                                <media:title type="plain"><![CDATA[connected TV ]]></media:title>
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                                                            <title><![CDATA[ Four Ways FAST Workflow Convergence Is Redefining OTA Distribution in the NextGen TV Era (B+C Guest Blog) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/four-ways-fast-workflow-convergence-is-redefining-ota-distribution-in-the-nextgen-tv-era-bc-guest-blog</link>
                                                                            <description>
                            <![CDATA[ Cloud-based operations offer many efficiencies for broadcasters ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 09 Jan 2024 17:13:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[BC Guest Blog]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Nevitt ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oEZim29DQyCYhKPWQu8SYG-1280-80.jpeg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[cloud workflow]]></media:description>                                                            <media:text><![CDATA[cloud workflow]]></media:text>
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                                                            <title><![CDATA[ iSpot.tv Unveils New Streaming Metrics for CTV (CES 2024) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ces-ispot-unveils-new-streaming-metrics-for-ctv</link>
                                                                            <description>
                            <![CDATA[ CEO Sean Muller sees data as the foundation for cross-platform currencies ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 09 Jan 2024 14:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 10 Jan 2024 19:10:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6TZcGsw34aUJxx3aEknh3F-1280-80.jpg">
                                                            <media:credit><![CDATA[iSpot.tv]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[iSpot.tv CEO Sean Muller]]></media:description>                                                            <media:text><![CDATA[iSpot TV CEO Sean Muller]]></media:text>
                                <media:title type="plain"><![CDATA[iSpot TV CEO Sean Muller]]></media:title>
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                                                            <title><![CDATA[ Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/looking-ahead-at-ad-tech-as-new-year-for-ctv-data-and-programmatic-begins</link>
                                                                            <description>
                            <![CDATA[ Executives predict dollars will shift as linear and digital continue to blur ]]>
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                                                                        <pubDate>Tue, 02 Jan 2024 14:26:18 +0000</pubDate>                                                                                                                                <updated>Tue, 02 Jan 2024 15:45:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PdFUrzk3sLhiziYBXYjsjY-1280-80.jpg">
                                                            <media:credit><![CDATA[Tetro Images/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Crystal ball ]]></media:description>                                                            <media:text><![CDATA[Crystal ball ]]></media:text>
                                <media:title type="plain"><![CDATA[Crystal ball ]]></media:title>
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                                                            <title><![CDATA[ Why CTV Is Playing Catch-Up to YouTube in the Ad Game ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/features/why-ctv-is-playing-catch-up-to-youtube-in-the-ad-game</link>
                                                                            <description>
                            <![CDATA[ Bite-sized clips, granular targeting and simple buying afford advantages to Alphabet-owned platform ]]>
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                                                                        <pubDate>Fri, 22 Dec 2023 11:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 19 Mar 2024 19:55:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Viewpoint]]></category>
                                                                                                                    <dc:creator><![CDATA[ Robert Gibbs ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NYMTfTo2S2chYYsYVidXzL-1280-80.jpg">
                                                            <media:credit><![CDATA[Nikos Pekiaridis/NurPhoto via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Person watching YouTube on a TV set]]></media:description>                                                            <media:text><![CDATA[Person watching YouTube on a TV set]]></media:text>
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                                                            <title><![CDATA[ YouTube to MVPDs: Thanks for the Lift ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/features/youtube-to-mvpds-thanks-for-the-lift</link>
                                                                            <description>
                            <![CDATA[ Pay TV integrations have helped the powerful video service thrive in the living room ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 22 Dec 2023 11:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 19 Mar 2024 19:55:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Stewart Schley ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TGLReoGa6AxDp7TNxuiDj7-1280-80.jpg">
                                                            <media:credit><![CDATA[ Jakub Porzycki/NurPhoto via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube on connected TV]]></media:description>                                                            <media:text><![CDATA[YouTube on connected TV]]></media:text>
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                                                            <title><![CDATA[ ‘Ted Lasso,’ ‘Top Gun,’ Taylor Swift Lead TVision’s 2023 CTV Highlights ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ted-lasso-top-gun-taylor-swift-lead-tvisions-2023-ctv-highlights</link>
                                                                            <description>
                            <![CDATA[ Ad-supported subscription services grow ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 07 Dec 2023 17:59:00 +0000</pubDate>                                                                                                                                <updated>Thu, 07 Dec 2023 18:41:15 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/rt3NfXR83ygnSyi97PRzBb-1280-80.jpeg">
                                                            <media:credit><![CDATA[Apple]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Apple TV Plus series &#039;Ted Lasso&#039;]]></media:description>                                                            <media:text><![CDATA[Apple TV Plus series &#039;Ted Lasso&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[Apple TV Plus series &#039;Ted Lasso&#039;]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog)    ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/attention-metrics-are-a-distraction-and-theyre-broken-for-ctv-too</link>
                                                                            <description>
                            <![CDATA[ Focus on engagement, interaction when judging a campaign’s effectiveness ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 27 Nov 2023 20:22:07 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Nov 2023 20:53:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                                    <dc:creator><![CDATA[ Dan Mouradian ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/BrtWawbYuJCvZugeEYS5hW-1280-80.jpeg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[audience measurement]]></media:description>                                                            <media:text><![CDATA[audience measurement]]></media:text>
                                <media:title type="plain"><![CDATA[audience measurement]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Hershey Has S’more Success With Ads on LG Home Screen ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/hershey-has-smore-success-with-ads-on-lg-home-screen</link>
                                                                            <description>
                            <![CDATA[ Connected-TV execution draws high recall scores ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 13 Oct 2023 12:30:00 +0000</pubDate>                                                                                                                                <updated>Wed, 18 Oct 2023 01:53:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/TiGh8K4avCettFvMRSa3Aj-1280-80.png">
                                                            <media:credit><![CDATA[Kargo]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[A Hershey ad on the LG home screen.]]></media:description>                                                            <media:text><![CDATA[Hershey Ad on LG Homepage]]></media:text>
                                <media:title type="plain"><![CDATA[Hershey Ad on LG Homepage]]></media:title>
                                                    </media:content>
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                                <item>
                                                            <title><![CDATA[ Why Advertisers Need To Find a Home on Smart TV Home Screens (Guest Blog) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/why-advertisers-need-to-find-a-home-on-smart-tv-home-screens-bc-guest-blog</link>
                                                                            <description>
                            <![CDATA[ As viewing behaviors change strategies need to shift, too ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 03 Oct 2023 20:42:04 +0000</pubDate>                                                                                                                                <updated>Wed, 04 Oct 2023 01:42:46 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Travis Hockersmith ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/y5DUNWpgPaBcR6rKGjCGcF-1280-80.jpeg">
                                                            <media:credit><![CDATA[Vizio]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Vizio TV menu]]></media:description>                                                            <media:text><![CDATA[Vizio TV menu]]></media:text>
                                <media:title type="plain"><![CDATA[Vizio TV menu]]></media:title>
                                                    </media:content>
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                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ CTV Consumption Rises, Powered by Newer Ad-Supported Services ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ctv-consumption-rises-powered-by-newer-ad-supported-services</link>
                                                                            <description>
                            <![CDATA[ Comscore finds viewing up 21% ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 29 Aug 2023 16:18:58 +0000</pubDate>                                                                                                                                <updated>Tue, 29 Aug 2023 16:42:41 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/PyHzFhftFCvtwBcJQpsAqY-1280-80.png">
                                                            <media:credit><![CDATA[Comscore]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Comscore State of Streaming]]></media:description>                                                            <media:text><![CDATA[Comscore State of Streaming]]></media:text>
                                <media:title type="plain"><![CDATA[Comscore State of Streaming]]></media:title>
                                                    </media:content>
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                                <item>
                                                            <title><![CDATA[ CTV Ad Spending Reached $1 Billion in June, Vivvix Says ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ctv-ad-spending-reached-dollar1-billion-in-june-vivvix-says</link>
                                                                            <description>
                            <![CDATA[ Spending on AVOD was up 79% in 2022 ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 17 Aug 2023 13:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 17 Aug 2023 14:23:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/s66RWPDaU6cqE9wgdwkmid-1280-80.jpg">
                                                            <media:credit><![CDATA[ATU Images/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A stack of money]]></media:description>                                                            <media:text><![CDATA[A stack of money]]></media:text>
                                <media:title type="plain"><![CDATA[A stack of money]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/s66RWPDaU6cqE9wgdwkmid-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ Solving Connected TV Viewers’ Content Choice Conundrum (B+C Guest Blog) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/solving-connected-tv-viewers-content-choice-conundrum-bc-guest-blog</link>
                                                                            <description>
                            <![CDATA[ Why streamers are in fierce competition for content discovery across the CTV ecosystem ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 09 Aug 2023 17:00:31 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ron Gutman ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6ifpeF7SYJc22JijmKuaLU-1280-80.jpg">
                                                            <media:credit><![CDATA[©KidStock/Blend Images LLC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Family watching TV]]></media:title>
                                                    </media:content>
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                                                                                                                                    </item>
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                                                            <title><![CDATA[ IAS Launches CTV Quality Measurement With Iris.TV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ias-launching-ctv-quality-measurement-with-iristv</link>
                                                                            <description>
                            <![CDATA[ Total Media Quality measures brand safety and suitability ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 16 Jun 2023 12:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 16 Jun 2023 13:23:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b6kB6GMZqe4RUpGU9vnrHE-1280-80.jpg">
                                                            <media:credit><![CDATA[Maskot via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A man using his phone while watching TV]]></media:description>                                                            <media:text><![CDATA[A man using his phone while watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[A man using his phone while watching TV]]></media:title>
                                                    </media:content>
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                                <item>
                                                            <title><![CDATA[ How AI Will Shape the Future of TV Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/how-ai-will-shape-the-future-of-tv-advertising</link>
                                                                            <description>
                            <![CDATA[ Technology’s ability to make spots measurable will be a game-changer ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 02 May 2023 21:04:49 +0000</pubDate>                                                                                                                                <updated>Tue, 02 May 2023 21:08:48 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                    <category><![CDATA[Next TV Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jason Fairchild ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nUJMQgBezEP7rJntpQbsSU-1280-80.jpg">
                                                            <media:credit><![CDATA[Yuichiro Chino/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[An artificial intelligence robot touching a futuristic data screen.]]></media:description>                                                            <media:text><![CDATA[An artificial intelligence robot touching a futuristic data screen.]]></media:text>
                                <media:title type="plain"><![CDATA[An artificial intelligence robot touching a futuristic data screen.]]></media:title>
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                                                            <title><![CDATA[ Buyers Cite Advanced Advertising Challenges In Survey From Yahoo ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/buyers-cite-advanced-advertising-challenges-in-survey-from-yahoo</link>
                                                                            <description>
                            <![CDATA[ Absence of holistic planning and management tools are top concern ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 01 May 2023 13:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 01 May 2023 14:44:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/k8FtfAYxkKdGff2sYJJXxa-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Yahoo Advertising]]></media:description>                                                            <media:text><![CDATA[Yahoo Advertising]]></media:text>
                                <media:title type="plain"><![CDATA[Yahoo Advertising]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Linear Addressable Ads Still Important to CTV Buyers, DirecTV Finds ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/linear-addressable-ads-still-important-to-ctv-buyer-directv-find</link>
                                                                            <description>
                            <![CDATA[ 80% of buyers expect to spend the same or more on linear addressable ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 27 Apr 2023 13:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 27 Apr 2023 13:02:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/aqC8y3Uk8dkkJw3fdr79HL-1280-80.jpg">
                                                            <media:credit><![CDATA[Patrick T. Fallon/Bloomberg via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[DirecTV installer truck ]]></media:description>                                                            <media:text><![CDATA[DirecTV installer truck ]]></media:text>
                                <media:title type="plain"><![CDATA[DirecTV installer truck ]]></media:title>
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                                                            <title><![CDATA[ Strategus Measures Impact of CTV on Social Media Conversion ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/strategus-measuring-impact-of-ctv-on-social-media-conversion</link>
                                                                            <description>
                            <![CDATA[ Combination of connected TV, social and search lifts effectiveness ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 25 Apr 2023 13:30:00 +0000</pubDate>                                                                                                                                <updated>Tue, 25 Apr 2023 15:04:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b6kB6GMZqe4RUpGU9vnrHE-1280-80.jpg">
                                                            <media:credit><![CDATA[Maskot via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A man using his phone while watching TV]]></media:description>                                                            <media:text><![CDATA[A man using his phone while watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[A man using his phone while watching TV]]></media:title>
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                                                            <title><![CDATA[ MediaRadar Using PlayOn Video Capture to Measure Streaming Ads  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/mediaradar-using-playon-video-capture-to-measure-streaming-ads</link>
                                                                            <description>
                            <![CDATA[ Deal opens PlayOn platform to commercial applications ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 06 Apr 2023 13:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 06 Apr 2023 13:39:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5n97j3TUBsMXht6acUfitE-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[OTT streaming TV]]></media:description>                                                            <media:text><![CDATA[OTT streaming TV]]></media:text>
                                <media:title type="plain"><![CDATA[OTT streaming TV]]></media:title>
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                                                            <title><![CDATA[ Oracle’s Audiences Available for Connected TV Targeting Through OpenX ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/oracles-audiences-available-for-ctv-targeting-through-openx</link>
                                                                            <description>
                            <![CDATA[ Supply-side targeting makes more inventory available to buyers ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 04 Apr 2023 12:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 04 Apr 2023 14:18:55 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b6kB6GMZqe4RUpGU9vnrHE-1280-80.jpg">
                                                            <media:credit><![CDATA[Maskot via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A man using his phone while watching TV]]></media:description>                                                            <media:text><![CDATA[A man using his phone while watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[A man using his phone while watching TV]]></media:title>
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                                                            <title><![CDATA[ Study Points To Ways Sponsors Can Gain Attention on Connected TV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/study-points-to-ways-sponsors-can-gain-attention-on-ctv</link>
                                                                            <description>
                            <![CDATA[ With more ad dollars flowing to ad-supported connected TV, a new study aimed to determine if streamers were paying attention to the commercials they are showing and found ways to improve how closely viewers look at advertising. ]]>
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                                                                        <pubDate>Tue, 21 Mar 2023 12:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 21 Mar 2023 14:07:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b6kB6GMZqe4RUpGU9vnrHE-1280-80.jpg">
                                                            <media:credit><![CDATA[Maskot via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A man using his phone while watching TV]]></media:description>                                                            <media:text><![CDATA[A man using his phone while watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[A man using his phone while watching TV]]></media:title>
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                                                            <title><![CDATA[ DoubleVerify Claims to Have Solved Connected TV’s ‘TV Off’ Problem ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-claims-to-have-solved-ctvs-tv-off-problem</link>
                                                                            <description>
                            <![CDATA[ Ads not seen cost marketers more than $1 billion last year ]]>
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                                                                        <pubDate>Tue, 14 Feb 2023 14:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 14 Feb 2023 14:45:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/n6JQyvZbUAdSMJUWaqq669-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TV power button]]></media:description>                                                            <media:text><![CDATA[TV power button]]></media:text>
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                                                            <title><![CDATA[ The Simple But Overlooked Way to Unlock Scale and Brand Safety in Programmatic CTV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/the-simple-but-overlooked-way-to-unlock-scale-and-brand-safety-in-programmatic-ctv</link>
                                                                            <description>
                            <![CDATA[ Demand for quality CTV inventory has never been higher ]]>
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                                                                        <pubDate>Tue, 13 Dec 2022 19:23:08 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Dec 2022 20:32:31 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Nicole Scaglione ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3G4r68FyhweMiz4qZpqeud-1280-80.jpg">
                                                            <media:credit><![CDATA[Eric Audras/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A family watches content on multiple screens in their living room.]]></media:description>                                                            <media:text><![CDATA[A family watches content on multiple screens in their living room.]]></media:text>
                                <media:title type="plain"><![CDATA[A family watches content on multiple screens in their living room.]]></media:title>
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                                                            <title><![CDATA[ Ad Agencies Expect To Spend More on CTV: Pixability Survey ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ad-agencies-expect-to-spend-more-on-ctv-pixability-survey</link>
                                                                            <description>
                            <![CDATA[ YouTube highest on list for additional CTV investment ]]>
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                                                                        <pubDate>Fri, 09 Dec 2022 14:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 09 Dec 2022 22:57:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yKsTXoDydERt6hkwZxKRM3-1280-80.jpg">
                                                            <media:credit><![CDATA[YouTube]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube TV on a TV screen]]></media:description>                                                            <media:text><![CDATA[YouTube TV on a TV screen]]></media:text>
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                                                            <title><![CDATA[ Connected TV Advertising's Big Secret: Two Can Be a Crowd (Bloom) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/connected-tv-advertisings-big-secret-two-can-be-a-crowd-bloom</link>
                                                                            <description>
                            <![CDATA[ Co-viewing is as old as TV itself, and new research says that 80% of CTV is watched by two or more viewers in a household at the same time … which majorly undermines CTV’s tightly targeted value proposition ]]>
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                                                                        <pubDate>Mon, 07 Nov 2022 06:12:47 +0000</pubDate>                                                                                                                                <updated>Mon, 07 Nov 2022 15:41:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Bloom ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ueMHD7QZcZhLEibnBsRJqj-1280-80.jpeg">
                                                            <media:credit><![CDATA[FreePik]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Family watching TV]]></media:title>
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                                                            <title><![CDATA[ LG Ad Solutions Sees Viewers Shifting To Ad-Supported CTV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/lg-ad-solutions-sees-viewers-shifting-to-ad-supported-ctv</link>
                                                                            <description>
                            <![CDATA[ 31% say they’re planning to remove a subscription service ]]>
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                                                                        <pubDate>Mon, 17 Oct 2022 13:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 17 Oct 2022 14:59:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QSE6jd5KbzZsMbztNoRmkW-1280-80.jpeg">
                                                            <media:credit><![CDATA[LG Ads Soluitions]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[LG Ads Solutions]]></media:description>                                                            <media:text><![CDATA[LG Ads Solutions]]></media:text>
                                <media:title type="plain"><![CDATA[LG Ads Solutions]]></media:title>
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                                                            <title><![CDATA[ TV Challenges Require TV Solutions ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/tv-challenges-require-tv-solutions</link>
                                                                            <description>
                            <![CDATA[ TV Challenges Require TV Solutions ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 14 Sep 2022 17:18:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Travis Hockersmith ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b6kB6GMZqe4RUpGU9vnrHE-1280-80.jpg">
                                                            <media:credit><![CDATA[Maskot via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A man using his phone while watching TV]]></media:description>                                                            <media:text><![CDATA[A man using his phone while watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[A man using his phone while watching TV]]></media:title>
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                                                            <title><![CDATA[ Advanced Advertising Summit: Local Media Extends Its Broad Reach ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-advertising-local-media-extends-its-broad-reach</link>
                                                                            <description>
                            <![CDATA[ Auto advertising still slumping, but newer categories have filled the gap ]]>
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                                                                        <pubDate>Mon, 12 Sep 2022 20:09:41 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Sep 2022 15:42:42 +0000</updated>
                                                                                                                                            <category><![CDATA[Stations]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ michael.malone@futurenet.com (Michael Malone) ]]></author>                    <dc:creator><![CDATA[ Michael Malone ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/rvq2fWrzSBtnQpWF5NaBzW-1280-80.jpg">
                                                            <media:credit><![CDATA[Mark Reinertson]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Talking local TV at the Advanced Advertising Summit (l. to r.): Christopher Martinez, Hearst Television; Jim Loughran, Viamedia; Kristin Wnuk, Roku; and Carol Hinnant, Comscore. ]]></media:description>                                                            <media:text><![CDATA[Talking local TV at the Advanced Advertising Summit (l. to r.): Christopher Martinez, Hearst Television; Jim Loughran, Viamedia; Kristin Wnuk, Roku; and Carol Hinnant, Comscore. ]]></media:text>
                                <media:title type="plain"><![CDATA[Talking local TV at the Advanced Advertising Summit (l. to r.): Christopher Martinez, Hearst Television; Jim Loughran, Viamedia; Kristin Wnuk, Roku; and Carol Hinnant, Comscore. ]]></media:title>
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                                                            <title><![CDATA[ Advanced Advertising Summit: Solid Prospects Predicted for Netflix and Disney Plus Ad-Supported Tiers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-advertising-connected-tv-to-stay-hot</link>
                                                                            <description>
                            <![CDATA[ Panelists bullish on connected TV’s prospects for advertising ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 12 Sep 2022 19:29:46 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Sep 2022 15:26:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ michael.malone@futurenet.com (Michael Malone) ]]></author>                    <dc:creator><![CDATA[ Michael Malone ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EbUBCCLmMhgEvYb4LxXi8G-1280-80.jpg">
                                                            <media:credit><![CDATA[Mark Reinertson]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[“CTV’s Big Moment“ panelists at the Advanced Advertising Summit (l. to r.): Anthony Susi, Xandr; Adam Gaynor, Gamut; Marni Rommel, Beachfront; Diana Horowitz, Imagine; and Lori Cassorla, Mediahub.  ]]></media:description>                                                            <media:text><![CDATA[“CTV’s Big Moment“ panelists at the Advanced Advertising Summit (l. to r.): Anthony Susi, Xandr; Adam Gaynor, Gamut; Marni Rommel, Beachfront; Diana Horowitz, Imagine; and Lori Cassorla, Mediahub.  ]]></media:text>
                                <media:title type="plain"><![CDATA[“CTV’s Big Moment“ panelists at the Advanced Advertising Summit (l. to r.): Anthony Susi, Xandr; Adam Gaynor, Gamut; Marni Rommel, Beachfront; Diana Horowitz, Imagine; and Lori Cassorla, Mediahub.  ]]></media:title>
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                                                            <title><![CDATA[ Conviva Sees Increase in Streaming for 2Q With Smart TV Use Gaining ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/conviva-sees-increase-in-streaming-for-2q-with-smart-tv-use-gaining</link>
                                                                            <description>
                            <![CDATA[ Roku remains dominant among device makers ]]>
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                                                                        <pubDate>Fri, 09 Sep 2022 10:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 09 Sep 2022 17:51:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WHGeTPtWgfjm2PfUd4yaqE-1280-80.jpg">
                                                            <media:credit><![CDATA[Siri Stafford/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Family watching TV]]></media:title>
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                                                            <title><![CDATA[ Multicultural Audiences Take More CTV Streaming Apps: App Science ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/multicultural-audiences-take-more-ctv-streaming-apps-app-science</link>
                                                                            <description>
                            <![CDATA[ Hispanic American households average 7 apps; Asian American households average 8 ]]>
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                                                                        <pubDate>Mon, 08 Aug 2022 11:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 18 Aug 2022 22:08:55 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/rQqKLyCo2EuAKfDMT9TSei-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[App Science]]></media:description>                                                            <media:text><![CDATA[App Science]]></media:text>
                                <media:title type="plain"><![CDATA[App Science]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Local Advertisers Benefit From Omnichannel Strategy, Frequence Study Finds ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/local-advertisers-benefit-from-omnichannel-strategy-frequence-study-finds</link>
                                                                            <description>
                            <![CDATA[ Optimal approach generates 25% boost in conversions ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 14 Jul 2022 14:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 15 Jul 2022 21:02:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/VN2E8kHbHLo7TWwEevAPnA-1280-80.png">
                                                            <media:credit><![CDATA[Frequence]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Tom Cheli]]></media:description>                                                            <media:text><![CDATA[Tom Cheli Frequence]]></media:text>
                                <media:title type="plain"><![CDATA[Tom Cheli Frequence]]></media:title>
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                                                            <title><![CDATA[ How to Win the Midterms with Ads on Streaming Media ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/how-to-win-the-midterms-with-ads-on-streaming-media</link>
                                                                            <description>
                            <![CDATA[ Political advertisers stand to gain from CTV’s local advantage ]]>
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                                                                        <pubDate>Tue, 28 Jun 2022 21:11:53 +0000</pubDate>                                                                                                                                <updated>Wed, 29 Jun 2022 23:02:48 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Wiesenfeld ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MDJ7PCVDs8tDR3cQq9aKuL-1280-80.jpg">
                                                            <media:credit><![CDATA[Joaquin Corbalan/istock/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[voting and politics]]></media:description>                                                            <media:text><![CDATA[voting and politics]]></media:text>
                                <media:title type="plain"><![CDATA[voting and politics]]></media:title>
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                                                            <title><![CDATA[ Quality Still Wins in TV’s New Advertising Landscape ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/quality-still-wins-in-tvs-new-advertising-landscape</link>
                                                                            <description>
                            <![CDATA[ Why we need to acknowledge that not all impressions are created equal ]]>
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                                                                        <pubDate>Wed, 22 Jun 2022 16:40:33 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Jun 2022 17:47:59 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                    <category><![CDATA[MCN Guest Blog]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sona Pehlivanian ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LmEHaku6jsfNJsVGquMSz4-1280-80.jpg">
                                                            <media:credit><![CDATA[NY Interconnect]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Sona Pehlivanian]]></media:description>                                                            <media:text><![CDATA[Sona Pehlivanian of NY Interconnect]]></media:text>
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                                                            <title><![CDATA[ Dentsu Signs Up for New Innovid Converged Measurement Platform ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/dentsu-signs-up-for-new-innovid-converged-measurement-platform</link>
                                                                            <description>
                            <![CDATA[ InnovidXP is based on billions of TV impressions and an ad serving footprint covering 88% of U.S. CTV homes ]]>
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                                                                        <pubDate>Wed, 15 Jun 2022 14:36:42 +0000</pubDate>                                                                                                                                <updated>Wed, 15 Jun 2022 15:09:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6BzkEwEcjwZAy8ZYRJkGRh-1280-80.jpg">
                                                            <media:credit><![CDATA[Innovid]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Innovid mrc]]></media:description>                                                            <media:text><![CDATA[Innovid mrc]]></media:text>
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                                                            <title><![CDATA[ Saturated Much? 87% of U.S. Homes Now Have a Connected TV Device ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/saturated-much-87-of-us-homes-now-have-a-connected-tv-device</link>
                                                                            <description>
                            <![CDATA[ Smart TV penetration is up 13 points in just two years, according to Leichtman Research Group ]]>
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                                                                        <pubDate>Fri, 03 Jun 2022 17:54:51 +0000</pubDate>                                                                                                                                <updated>Fri, 03 Jun 2022 20:29:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TaXSVXYz7q5GUg9y8KX6Eo-1280-80.jpg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TCL&#039;s Roku-powered smart TV]]></media:description>                                                            <media:text><![CDATA[TCL&#039;s Roku-powered smart TV]]></media:text>
                                <media:title type="plain"><![CDATA[TCL&#039;s Roku-powered smart TV]]></media:title>
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                                                            <title><![CDATA[ IAB: Connected TV Advertising Will Rise 39% to $21.2 Billion ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/connected-tv-advertising-spending-seen-jumping-39-to-dollar212-billion</link>
                                                                            <description>
                            <![CDATA[ Video ad buyers call CTV a ‘must buy’ ]]>
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                                                                        <pubDate>Mon, 02 May 2022 12:30:00 +0000</pubDate>                                                                                                                                <updated>Mon, 02 May 2022 14:50:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3G4r68FyhweMiz4qZpqeud-1280-80.jpg">
                                                            <media:credit><![CDATA[Eric Audras/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A family watches content on multiple screens in their living room.]]></media:description>                                                            <media:text><![CDATA[A family watches content on multiple screens in their living room.]]></media:text>
                                <media:title type="plain"><![CDATA[A family watches content on multiple screens in their living room.]]></media:title>
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                                                            <title><![CDATA[ Vizio Beefs Up Ad Tech Team, Adding Oscar Lang and Ben Sullins ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/vizio-beefs-up-ad-tech-team-adding-oscar-lang-and-ben-sullins</link>
                                                                            <description>
                            <![CDATA[ Set-maker opened tech innovation center in Denver ]]>
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                                                                        <pubDate>Fri, 04 Feb 2022 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/HcGDv5RJgUU7WJvyXF8BWR-1280-80.png">
                                                            <media:credit><![CDATA[Vizio Ads]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Oscar Lang and Ben Sullins have joined Vizio Ads]]></media:description>                                                            <media:text><![CDATA[Oscar Lang Ben Sullins Vizio Ads]]></media:text>
                                <media:title type="plain"><![CDATA[Oscar Lang Ben Sullins Vizio Ads]]></media:title>
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                                                            <title><![CDATA[ The Inevitable Future — All TV Will Be CTV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/the-inevitable-future-all-tv-will-be-ctv</link>
                                                                            <description>
                            <![CDATA[ The Inevitable Future — All TV Will Be CTV ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 21 Dec 2021 19:39:42 +0000</pubDate>                                                                                                                                <updated>Tue, 21 Dec 2021 19:50:09 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Travis Hockersmith ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b6kB6GMZqe4RUpGU9vnrHE-1280-80.jpg">
                                                            <media:credit><![CDATA[Maskot via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A man using his phone while watching TV]]></media:description>                                                            <media:text><![CDATA[A man using his phone while watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[A man using his phone while watching TV]]></media:title>
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                                                            <title><![CDATA[ TikTok Makes Further U.S. Connected TV Push with App Support on Smart TVs Powered by Android TV, Google TV, Samsung and LG OS ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tiktok-makes-further-us-connected-tv-push-with-app-support-on-smart-tvs-powered-by-android-tv-google-tv-samsung-and-lg-os</link>
                                                                            <description>
                            <![CDATA[ Chinese streaming giant just began its quest to follow YouTube's connected TV path by debuting on Amazon Fire TV-powered devices last month ]]>
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                                                                        <pubDate>Mon, 22 Nov 2021 19:43:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/U3XmoUSXQqXDry25hUzLTR-1280-80.jpg">
                                                            <media:credit><![CDATA[TikTok]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TikTok]]></media:description>                                                            <media:text><![CDATA[TikTok]]></media:text>
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                                                            <title><![CDATA[ Most Brands Plan To Spend More on CTV: Advertiser Perceptions ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/most-brands-plan-to-spend-more-on-ctv-advertiser-perceptions</link>
                                                                            <description>
                            <![CDATA[ AVOD platforms becoming top option ]]>
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                                                                        <pubDate>Mon, 25 Oct 2021 19:53:34 +0000</pubDate>                                                                                                                                <updated>Mon, 25 Oct 2021 23:39:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LDhMnujvQu2ochwFEiRv8-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A family watching TV]]></media:description>                                                            <media:text><![CDATA[A family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[A family watching TV]]></media:title>
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                                                            <title><![CDATA[ 55 Million Homes Only Watch Connected TV: Magnite  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/55-million-homes-only-watch-connected-tv-magnite-study</link>
                                                                            <description>
                            <![CDATA[ 47% of CTV viewers view ad-supported content ]]>
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                                                                        <pubDate>Mon, 25 Oct 2021 04:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 25 Oct 2021 13:44:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b6kB6GMZqe4RUpGU9vnrHE-1280-80.jpg">
                                                            <media:credit><![CDATA[Maskot via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A man using his phone while watching TV]]></media:description>                                                            <media:text><![CDATA[A man using his phone while watching TV]]></media:text>
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                                                            <title><![CDATA[ Discovery Plus Now Available on LG-Made Smart TV Sets ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/discovery-plus-now-available-on-lg-made-smart-tv-sets</link>
                                                                            <description>
                            <![CDATA[ Streaming service offers 200 exclusive original shows ]]>
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                                                                        <pubDate>Wed, 13 Oct 2021 14:56:26 +0000</pubDate>                                                                                                                                <updated>Wed, 20 Apr 2022 18:41:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/gTRSQNnkxiTPNSowdWM75a-1280-80.jpg">
                                                            <media:credit><![CDATA[Discovery Plus]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Discovery Plus will be available on the LG Smart TV platform. ]]></media:description>                                                            <media:text><![CDATA[Discovery Plus user interface]]></media:text>
                                <media:title type="plain"><![CDATA[Discovery Plus user interface]]></media:title>
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