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                            <title><![CDATA[ Latest from Next TV in Concurrent-users ]]></title>
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        <description><![CDATA[ All the latest concurrent-users content from the Next TV team ]]></description>
                                    <lastBuildDate>Mon, 02 Feb 2015 22:15:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ NBC Sports Live Extra Sets Super Bowl Streaming Marks ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nbc-sports-live-extra-sets-super-bowl-streaming-marks-387568</link>
                                                                            <description>
                            <![CDATA[ NBC Sports Live Extra Sets Super Bowl Streaming Marks ]]>
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                                                                        <pubDate>Mon, 02 Feb 2015 22:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[average minutes user]]></category>
                                                    <category><![CDATA[Super Bowl XLIX]]></category>
                                                    <category><![CDATA[concurrent users]]></category>
                                                    <category><![CDATA[Akamai]]></category>
                                                    <category><![CDATA[NBC Sports Live Extra]]></category>
                                                    <category><![CDATA[Adobe Anallytics]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Reynolds ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VPqrrQGio7JVysxq6WiVZR-1280-80.jpg">
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="VPqrrQGio7JVysxq6WiVZR" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/VPqrrQGio7JVysxq6WiVZR.jpg" mos="https://cdn.mos.cms.futurecdn.net/VPqrrQGio7JVysxq6WiVZR.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p><a href="https://www.nexttv.com/news/super-bowl-xlix-captures-record-1144m-viewers-387565" data-original-url="https://www.multichannel.com/news/super-bowl-xlix-captures-record-1144m-viewers-387565">NBC's coverage of Super Bowl XLIX</a> wasn't the only platform to set records on Sunday.</p><p><em>NBC Sports Live Extra’s</em> live stream of the New England Patriot's 28-24 win over the Seattle Seahawks in the NFL championship game averaged 800,000 viewers per minute, 1.3 million concurrent users and 213 total minutes, according to Adobe Analytics.</p><p>The live stream to desktops and tablets -- Verizon holds NFL mobile streaming rights -- also produced 2.5 million uniques, up 9% from Fox's tally last year and 19% compared to the 2.1 million for NBC’s live stream of Super Bowl XLVI in 2012, which was the first-ever live stream of the NFL's title tilt.</p><p>The 800,000 average viewers per minute was up 52% versus Fox’s stream of Super Bowl XLVIII last year, which averaged a then record 528,000 viewers per minute. Concurrent users peaked at 1.3 million at the moment when Patriots cornerback Malcolm Butler made his game-winning interception in the final seconds, and was up 18% versus Fox's 1.1 million last year.</p><p>In addition to the record traffic, <em>NBC Sports Live Extra</em> delivered a high-quality stream with a long engagement of 84.2 minute per viewer, according to Akamai.</p><p>“The Super Bowl stream on the <em>NBC Sports Live Extra</em> platform went fantastically well,” said Rick Cordella, senior vice president and general manager of digital media at NBC Sports Group. “We were excited, not only by the record-breaking consumption, but also the quality of the streams we delivered to football fans.”</p>
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