MSG Network is kicking off its "MSG Shorts" programming block tonight (Oct. 27) with an episode of the Complex Networks online series Sneaker Shopping, featuring Logic (pictured), after the postgame show that follows the New York Knicks game against the Brooklyn Nets. The hourlong block of short-form programming (2 to 20 minute segments) is new and will feature original and acquired content, such as this licensing deal with Complex Networks, along with player interviews and behind-scenes footage.

Other Sneaker Shopping episodes slated to air after certain Knicks and New York Rangers' coverage include ones with Allen Iverson, Jimmy Butler, Deion Sanders and the Ball Family, the networks said. Tonight's launch episode is scheduled to start at approximately 10:30, MSG said. (An earlier version of this item had the incorrect time.)

Complex Networks, whose other programming includes Hot Ones, is owned by Verizon and Hearst and provides shows for sites such as Rated Red and Verizon's Go90 mobile service. It recently struck a deal with Fuse Media that will see a 90-minute programming block start on the Fuse TV channel in November.  

The sneaker-centric profile show is hosted by Complex Networks' VP of content strategy Joe La Puma and averages "nearly 2 million views per episode on Complex.com and YouTube."

Verizon Communications and Hearst have introduced Complex Networks, a service that puts millennial-focused brand Complex and new digital video networks RatedRed.com and Seriously.TV under the same umbrella.

Rich Antoniello, formerly CEO of Complex and its founder, has been named CEO of Complex Networks. Additionally, Neeraj Khemlani, president of Hearst Entertainment & Syndication, and Brian Angiolet, senior vice president of Verizon’s consumer product portfolio, to take on the additional roles of co-chairmen of Complex Networks.

The debut of Complex Networks follows the formation earlier this year of Verizon Hearst Media Partners, an initiative focused on digital video programming for mobile platforms and younger audiences. They launched RatedRed.com and Seriously.TV in the spring.

They said Complex Networks’s offerings generate more than 500 million videos views a month and have a combined social following of over 75 million users.

“Our partners at Verizon and Hearst respected what we have built with Complex and are now entrusting us with this immense opportunity to bring all of these brands together to build the biggest and best collection of vertical voices of tomorrow,” Antoniello said in a statement. “By combining the resources and assets of our parent companies—with unparalleled offerings in mobile ad and video technology, as well as premium content production—with the differentiation and growth of RatedRed, Seriously.TV and Complex, you’re looking at a set of digital video networks that will continue to grow production, distribution, and monetization of must watch programming for an audience that is as massive as it is engaged.”

Verizon and Hearst also have stakes in AwesomenessTV.