<![CDATA[ Latest from Next TV in Comcast-advertising ]]> https://www.nexttv.com/tag/comcast-advertising Thu, 08 Aug 2024 13:49:02 +0000 en <![CDATA[ Comcast’s Effectv Adds Capabilities for Political Advertisers ]]> https://www.nexttv.com/news/comcasts-effectv-adds-capabilities-for-political-advertisers xvAwNG7xEhiNqLBniki8zk Thu, 08 Aug 2024 13:49:02 +0000 Thu, 08 Aug 2024 16:00:09 +0000 <![CDATA[ Comscore Clients Get Access to Comcast’s Signal Authentication ]]> https://www.nexttv.com/news/comscore-clients-get-access-to-comcast-signal-authentication cXfe362Zh53e48q4m3YVo8 Thu, 01 Aug 2024 12:00:00 +0000 Thu, 01 Aug 2024 14:14:24 +0000 <![CDATA[ Comcast Using TransUnion Identity Data To Create Audiences for Addressable Ad Campaigns ]]> https://www.nexttv.com/news/comcast-using-transunion-identity-data-to-create-audiences-for-addressable-ad-campaigns p66DshtJyYG6crJ7bBUGoK Thu, 06 Jun 2024 12:00:00 +0000 Thu, 06 Jun 2024 13:55:32 +0000 <![CDATA[ Viewers Call Finding New TV Content ‘Frustrating’ in Comcast Advertising Report ]]> https://www.nexttv.com/news/viewers-call-finding-new-tv-content-frustrating-in-comcast-advertising-report xAEqyUsQpCx2UTNfDUEkud Wed, 01 May 2024 13:00:00 +0000 Wed, 01 May 2024 13:43:07 +0000 <![CDATA[ Viewers, Ad Buyers Diving Into FAST, Comcast-Xumo Study Finds ]]> https://www.nexttv.com/news/viewers-ad-buyers-diving-into-fast-comcast-xumo-study-finds 5L4YTZoN5ZKESKHvDXNvci Wed, 08 Nov 2023 14:00:02 +0000 Wed, 08 Nov 2023 17:15:13 +0000 <![CDATA[ Dynata To Use Comcast Data To Gauge Campaign Performance ]]> https://www.nexttv.com/news/dynata-to-use-comcast-data-to-gauge-campaign-performance X35CqUSBqHSJdn2xe7T3N7 Thu, 07 Sep 2023 13:30:00 +0000 Thu, 07 Sep 2023 14:03:56 +0000 <![CDATA[ Comcast Advertising’s 5 Predictions About Linear, Bundles and Collaboration ]]> https://www.nexttv.com/news/comcast-advertisings-5-predictions-about-linear-bundles-and-collaboration YFzr3S2wucbJsjxknTnN4h Wed, 19 Jul 2023 12:30:00 +0000 Wed, 19 Jul 2023 16:41:53 +0000 <![CDATA[ Effectv Recommends Political Campaigns Allocate 10%-20% of Spend to Streaming ]]> https://www.nexttv.com/news/effectv-recommends-political-campaigns-allocate-10-20-of-spend-to-streaming QmRTpnm29gFX5bCCqoY7bW Tue, 01 Nov 2022 14:00:00 +0000 Tue, 01 Nov 2022 14:20:38 +0000 <![CDATA[ Longform TV and Streaming Spots Pack More Punch Than Mobile Ads: Comcast Study ]]> https://www.nexttv.com/news/longform-tv-and-streaming-spots-pack-more-punch-than-mobile-ads-comcast-study Ciz7385gqZ6668XBUUpEmF Wed, 12 Oct 2022 15:13:35 +0000 Wed, 12 Oct 2022 15:52:48 +0000 <![CDATA[ Pooja Midha Named General Manager of Comcast Advertising’s Effectv ]]> https://www.nexttv.com/news/pooja-midha-named-general-manager-of-comcast-advertisings-effectv 9mLFAdRC58pqA9FZu2ZAJW Wed, 14 Sep 2022 13:00:54 +0000 <![CDATA[ What’s the Secret to Making Modern TV Advertising Less Cryptic? Hint: The Answer’s in The Engine Room ]]> https://www.nexttv.com/blogs/whats-the-secret-to-making-modern-tv-advertising-less-cryptic-hint-the-answers-in-the-engine-room 8hkdgoz9KG7LzDwKTn6jMM Wed, 24 Aug 2022 15:00:18 +0000 Fri, 26 Aug 2022 13:39:16 +0000 <![CDATA[ James Rooke Named President of Comcast Cable’s Ad Unit ]]> https://www.nexttv.com/news/james-rooke-named-president-of-comcast-cables-ad-unit 97RkUKkCV35h8DrHySMRZ7 Wed, 06 Jul 2022 12:30:00 +0000 <![CDATA[ Comcast Finds Campaign Reach Highest When 20% to 30% of Spending Goes To Streaming ]]> https://www.nexttv.com/news/comcast-finds-campaign-reach-highest-when-20-to-30-of-spending-goes-to-streaming VHV86bMJGZmru6aSueYJrS Thu, 09 Jun 2022 16:00:00 +0000 Fri, 10 Jun 2022 16:22:56 +0000 <![CDATA[ Comcast Technology Solutions Launches Ad Insertion System ]]> https://www.nexttv.com/news/comcast-technology-solutions-launches-ad-insertion-system HuiWUafVotEpiCjYrk2Kcj Tue, 03 May 2022 04:01:00 +0000 <![CDATA[ Comcast Advertising Relaunches FreeWheel’s AudienceXpress ]]> https://www.nexttv.com/news/comcast-advertising-relaunches-freewheels-audiencexpress ALaRBhhBojvDwovdxiTqHg Mon, 14 Mar 2022 13:30:00 +0000 <![CDATA[ VideoAmp To Integrate Comcast Set-Top Data into Cross-Platform Measurement ]]> https://www.nexttv.com/news/videoamp-to-integrate-comcast-set-top-data-into-cross-platform-measurement ngTsFaEmQwd6uKXGdHmGgN Thu, 24 Feb 2022 14:00:00 +0000 Thu, 24 Feb 2022 16:09:39 +0000 <![CDATA[ Tracey Kopper-Hourin Named HR Head for Comcast Advertising ]]> https://www.nexttv.com/news/tracey-kopper-hourin-named-hr-head-for-comcast-advertising S9AGxmpCcdsiQADZJYCgYh Wed, 16 Feb 2022 15:30:00 +0000 Wed, 16 Feb 2022 20:05:51 +0000 <![CDATA[ ‘MCN’ Announces 2021 Wonder Women of Los Angeles ]]> https://www.nexttv.com/news/mcn-announces-2021-wonder-women-of-los-angeles HYhnYi9NfbAMvGK36rUNc Fri, 07 May 2021 18:49:09 +0000 Fri, 07 May 2021 19:42:58 +0000 <![CDATA[ Rick Mandler Joins Comcast Advertising as VP, Growth Strategy ]]> https://www.nexttv.com/news/rick-mandler-joins-comcast-advertising-as-vp-growth-strategy Wzfzz6mxgjwff9QR6Croa9 Mon, 26 Apr 2021 13:00:00 +0000 Tue, 27 Apr 2021 13:34:13 +0000 <![CDATA[ Comcast Advertising Taps Tony Sanchezas Head of Customer Experience ]]> https://www.nexttv.com/news/comcast-advertising-taps-tony-sanchez-as-head-of-customers-experience LgSYH7kNC9zuk6MFa9w3Pg Mon, 19 Apr 2021 13:00:00 +0000 Mon, 19 Apr 2021 17:29:25 +0000 <![CDATA[ Comcast Advertising Names Pooja Midha Chief Growth Officer ]]> https://www.nexttv.com/news/comcast-advertising-names-pooja-midha-chief-growth-officer jVymERmM4rUuJAbwAsRBpQ Wed, 10 Mar 2021 10:30:00 +0000 Wed, 10 Mar 2021 12:33:49 +0000 <![CDATA[ Discovery Joins MSOs’ On Addressability Initiative ]]> https://www.nexttv.com/news/discovery-joins-msos-on-addressability-initiative GmmSa4pkheTKcUK6AAzVhN Thu, 30 Jul 2020 13:30:01 +0000 Thu, 30 Jul 2020 19:06:58 +0000 <![CDATA[ 33% of Local Ad Buyers See Pandemic Impacting 2021 ]]> https://www.nexttv.com/news/33-of-local-ad-buyers-see-pandemic-impacting-2021 PqPnAz3un8nVVAS5iGi3UB Fri, 15 May 2020 09:18:53 +0000 Mon, 18 May 2020 09:19:08 +0000 <![CDATA[ Comcast Cable Rebrands Spotlight Ad Unit as Effectv ]]> https://www.nexttv.com/news/comcast-cable-rebrands-spotlight-ad-unit-as-effectv FpCLSVXCccsPKETuduUGAi Mon, 04 Nov 2019 23:45:30 +0000 Sun, 01 Dec 2019 21:15:23 +0000 <![CDATA[ Comcast Advertising Poaches FuboTV CFO Armijo ]]> https://www.nexttv.com/news/comcast-advertising-poaches-fubotv-cfo-armijo 69jM8FftbHhFy1XrbQzWNA Mon, 12 Aug 2019 16:00:00 +0000