Kelsea Ballerini will host the 2024 CMT Music Awards for a fourth year, the network said today.

Ballerini will also perform live during the awards show, which will air live on CBS on April 7.

She was also the host in 2021 and 2023 and and hosted remotely in 2022.

“I couldn’t be more excited to be back for my 4th year with my CMT family to host this year’s CMT Music Awards in Austin,” said Ballerini.” Hosting an awards show that celebrates the music that the fans love most has been an honor and I know this year will be another unforgettable night.”

Nominations, other performers and presenters will be named in coming weeks, CMT said.

In addition to airing on CBS, The CMT Music Awards will stream live on Paramount Plus and will be available on demand for Paramount Plus Essential subscribers the day after.

The 2024 CMT Music Awards will air live on the CBS Television Network on April 7, the network said.

The show will also be available to stream live and on demand on Paramount Plus with Showtime.

The CMT Music Awards will again take plaid at the Moody Center in Austin after last year’s telecast drew a record 6.18 million viewers.

“We couldn’t be more excited to bring the CMT Music Awards CBS back to Austin in 2024,” said executive producers Margaret Comeaux, John Hamlin and Leslie Fram. 

“From the electrifying, sold-out Moody Center crowd to fans packing the streets for our outdoor Congress stage, and Bevo himself walking the Red Carpet, our Texas-sized welcome proved to be one of our biggest and most unforgettable shows yet. We’re thankful to our incredible partners at Moody Center and with the City of Austin and are thrilled to bring CMT’s signature blend of world premieres, genre-blending surprises and once-in-a-lifetime collaborations back this April,” the producers said.

The 2023 CMT Music Awards will pay tribute to Stevie Ray Vaughan, with Gary Clark Jr. set to perform the homage. The event, saluting the best in country music, happens at the Moody Center in Austin Sunday, April 2. CBS airs the CMT Music Awards and Paramount Plus streams it. 

Blues and rock guitarist Stevie Ray Vaughan made his name in the Austin music scene, fronting Double Trouble. He died in a helicopter crash in 1990. Also a blues and rock guitarist, Gary Clark Jr. comes from Austin. 

Kane Brown and Kelsea Ballerini host the awards gala. Presenters include Carly Pearce, Carrie Underwood, Dixie D’Amelio, LeAnn Rimes, Madison Bailey, Max Thieriot, Megan Thee Stallion, Noah Schnapp, Shania Twain, Steve Howey and Travis Kelce. 

Alanis Morissette will make her CMT Music Awards debut as she performs hit song “You Oughta Know.”

Blake Shelton, Carrie Underwood, Cody Johnson, Jelly Roll, Keith Urban, The Black Crowes + Darius Rucker, and Tyler Hubbard and Wynonna + Ashley McBryde are among the other performers.  

CMT began airing the CMT Music Awards in 2005 and the event shifted to CBS in 2022. ■

Kane Brown and Kelsea Ballerini host the 2023 CMT Music Awards, which happens in Austin, Texas, Sunday, April 2 on CBS and Paramount Plus. The event takes place at the Moody Center. 

Brown and wife Katelyn will perform their song “Thank God.”

In celebration of the 10th anniversary of the CMT Next Women of Country (NWOC) franchise, Alanis Morissette will make her CMT Music Awards debut alongside NWOC alumni Ingrid Andress, Lainey Wilson, Madeline Edwards and Morgan Wade, as they play the Morissette hit “You Oughta Know.”

Gwen Stefani will make her CMT Awards debut as a performer as she sings with Carly Pearce. Shania Twain will pick up the CMT Equal Play Award, which recognizes an artist who is a visible and vocal advocate for elevating diverse and underrepresented voices in country music. 

Also playing the CMT Music Awards are Blake Shelton, Carrie Underwood, Cody Johnson, Jelly Roll, Keith Urban, The Black Crowes + Darius Rucker, and Tyler Hubbard and Wynonna + Ashley McBryde. 

Lainey Wilson has four nominations. Cody Johnson, Kane Brown and Jelly Roll have three. 

Margaret Comeaux (CMT), John Hamlin (Switched On Entertainment), Leslie Fram (CMT) and Jason Owen (Sandbox Entertainment) are executive producers.

CBS aired the event for the first time last year. CMT began airing the gala in 2005. CBS and CMT are part of Paramount Global. 

Brown and Ballerini hosted the 2021 CMT Music Awards. Brown, Ballerini and Anthony Mackie hosted last year’s awards. ■

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through April 17.

AMC’s Better Call Saul -- which just entered its sixth and final season -- is No. 1, making it TV’s most-promoted show. 

Traditional broadcasters are entirely missing from our top five, as AMC is joined by other cable networks: Hallmark Channel, which gives some love to When Calls the Heart in second place; Disney Channel, which promotes the Planet Possible collection of Earth Month-themed DisneyNow content in third place; and Food Network, which hypes Worst Cooks in America Celebrity Edition and Big Restaurant Bet in, respectively, fourth and fifth.

Notably, the Disney promo has the week’s highest iSpot Attention Index (126), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Better Call Saul, AMC

Impressions: 215,935,689

Interruption Rate: 1.91%

Attention Index: 103 (3% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $405,354

Out-of-network Est. Spend: $675,961

2) When Calls the Heart, Hallmark Channel

Impressions: 192,302,376

Interruption Rate: 3.48%

Attention Index: 104 (4% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $1,230,259

Out-of-network Est. Spend: $0.00

3) Planet Possible Collection on DisneyNow, Disney Channel

Impressions: 192,296,641

Interruption Rate: 1.90%

Attention Index: 126 (26% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $1,176,692

Out-of-network Est. Spend: $0.00

4) Worst Cooks in America Celebrity Edition, Food Network

Impressions: 191,291,191

Interruption Rate: 1.05%

Attention Index: 113 (13% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $680,743

Out-of-network Est. Spend: $0.00

5) Big Restaurant Bet, Food Network

Impressions: 174,241,396

Interruption Rate: 1.12%

Attention Index: 111 (11% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $612,706

Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through April 10.

CBS’s CMT Awards telecast, honoring country music videos and television performances, is No. 1, making it TV’s most-promoted show. (The previous week CBS took the top spot for the Grammys.)

The rest of the ranking is dominated by cable networks: Food Network hypes the second season of Chef Boot Camp and new reality competition Big Restaurant Bet in, respectively, second place and fourth place (both shows are new to the top five this week). Paramount Network takes third place (for the second week in a row) to promote the ninth season of Bar Rescue. And TBS gives some love to its new series Rat in the Kitchen in fifth (returning to the top five after a one-week absence).

Notably, the Bar Rescue promo has the week’s highest iSpot Attention Index (115), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2022 CMT Music Awards, CBS

Impressions: 252,530,108

Interruption Rate: 1.74%

Attention Index: 114 (14% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $1,256,007

Out-of-network Est. Spend: $35,370

2) Chef Boot Camp, Food Network

Impressions: 196,572,647

Interruption Rate: 1.39%

Attention Index: 102 (2% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $659,697

Out-of-network Est. Spend: $0.00

3) Bar Rescue, Paramount Network

Impressions: 195,477,961

Interruption Rate: 2.06%

Attention Index: 115 (15% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $995,740

Out-of-network Est. Spend: $0.00

4) Big Restaurant Bet, Food Network

Impressions: 194,058,506

Interruption Rate: 1.34%

Attention Index: 105 (5% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $618,308

Out-of-network Est. Spend: $0.00

5) Rat in the Kitchen, TBS

Impressions: 175,096,961

Interruption Rate: 2.54%

Attention Index: 82 (18% more interruptions than avg.)

In-network Value: $1,895,493

Out-of-network Est. Spend: $22,529

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

CBS on Monday (April 11) will air live the CMT Music Awards, which celebrate the best in country music, but the CMT cable network will keep the music playing with a week-long lineup of special awards programming leading up to its own re-airing of the event.

The move of the CMT Music Awards show to CBS and Paramount Plus from CMT is expected to provide more audience exposure for the event as well as for the CMT brand, according to Margaret Comeaux, CMT VP of production, music & events. This year’s award show, hosted by Kelsea Ballerini and Anthony Mackie, will feature performances by Miranda Lambert, Little Big Town, Carrie Underwood and The Judds. Kenny Chesney is set to close the show.

“We get to be in front of hopefully a bigger audience who will experience it and see what we’re doing,” Comeaux told Multichannel News. “We’ve had a great response to our show in years past on CMT, and I think we’re hoping for the same thing on CBS.”

Also: Kelsea Ballerini, Miranda Lambert to Perform at CMT Music Awards 

Despite not having the live telecast, CMT will look to build viewer momentum for its April 15 extended cut CMT Music Awards rebroadcast -- which will feature additional performances -- with a week-long lineup of CMT Awards-themed programming, Comeaux said. Prior to the live CMT Music Awards event, the network’s first-ever “CMT Music Awards Week” will feature an April 9 Hot 20 Countdown Live special as well as an April 11 Red Carpet special. 

After the live show, the network will air several specials, including CMT Storytellers: Brooks & Dunn (premiering April 13) and CMT Crossroads: Leann Rimes & Friends (April 14). 

Comeaux said she expects the CMT Music Awards to draw additional viewers through CBS, although she would not project viewership numbers. “Our awards show is so focused on the fans, so we view this as their night,” she said. “I'm very enthusiastic about what's gonna happen, and I think the audience is really gonna love it.” ■

The 2022 CMT Music Awards happens Monday, April 11 at the Municipal Auditorium in Nashville, and CBS airs the event live. The awards were scheduled for April 3, but shifted when the postponed Grammys took over that date. 

It is CBS’s first time airing the CMT Music Awards. CBS and CMT are both part of ViacomCBS. 

The CMT Music Awards will also stream on Paramount Plus. 

“The biggest and best moments in music are coming to CBS this April,” said Jack Sussman, executive VP, specials, music, live events & alternative programming, CBS. “The CMT brand is preeminent in the world of country music, and we are thrilled that their team was able to coordinate a new date to bring this marquee event for television to CBS, and maximize the power of the ViacomCBS universe behind it.”

The CMT Music Awards is executive produced by Margaret Comeaux (CMT), John Hamlin (Switched On Entertainment) and Leslie Fram (CMT). 

“It’s official: Our three-hour Nashville extravaganza will be LIVE on CBS on April 11 for the first time as part of the network’s biggest month of music ever,” said the three. “Expect the most unforgettable CMT Music Awards yet, jam-packed with the most star-power, world premiere performances and one-of-a-kind collaborations from in and around Music City.” ■ 

The 2022 CMT Music Awards happens on CBS April 3, the live event airing on that network for the first time. Longtime home CMT will have Country Music Week starting April 3, and will air a “director’s cut,” in ViacomCBS’ words, of the CMT Music Awards at a later date. 

CBS and CMT are part of ViacomCBS.  

The 2021 awards, hosted by Keslea Ballerini and Kane Brown, aired June 9 as a multi-ViacomCBS network simulcast, with MTV, MTV2, Logo, Paramount Network, TV Land and CMT Australia airing the event alongside CMT. Performances included H.E.R. and Chris Stapleton, Gladys Knight, and Mickey Guyton with Breland. 

The CMT Music Awards is country music’s only entirely fan-voted awards event, according to CBS. CMT began airing the gala in 2005. 

Carrie Underwood is the most awarded artist in CMT Music Awards history, with 23 wins. 

The CMT Music Awards shifts to CMT sibling CBS starting in 2022. Next year’s event happens in Nashville on a date to be determined. Cable net CMT will help out with ViacomCBS’s new Country Music Week with special programming and events. 

Music awards events on CBS include the Grammys and the Academy of Country Music Awards. 

The 2021 awards, hosted by Keslea Ballerini and Kane Brown, aired June 9 as a multi-ViacomCBS network simulcast, with MTV, MTV2, Logo, Paramount Network, TV Land and CMT Australia airing the event alongside CMT. Standout performances included H.E.R. and Chris Stapleton, Gladys Knight, Mickey Guyton and Breland, and NeedtoBreathe and Carrie Underwood. 

Underwood has the most CMT awards with 22. 

The event has aired live since 2005. 

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the 7-day period through June 13.

On the strength of 227.1 million TV ad impressions, an ABC spot for The Celebrity Dating Game takes first place. The previous week’s ranking was topped by an America’s Got Talent promo, but this week it drops to fourth.

Meanwhile, TBS hypes new game show The Cube in second, and a CMT promo for the CMT Music Awards takes third.

Closing out the ranking, Hallmark Movies & Mysteries gives some love to Aurora Teagarden Mysteries in fifth.

Notably, the America’s Got Talent spot has this week’s highest iSpot Attention Index (107), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) The Celebrity Dating Game, ABC

Impressions: 227,127,081

Interruption Rate: 1.55%

Attention Index: 92 (8% more interruptions than avg.)

Imp. Types: National 93%, Local 5%, VOD/OTT 2%

In-network Value: $1,745,655

Out-of-network Est. Spend: $187,623

2) The Cube, TBS

Impressions: 218,069,642

Interruption Rate: 1.79%

Attention Index: 99 (1% more interruptions than avg.)

Imp. Types: National 95%, Local 4%, VOD/OTT 1%

In-network Value: $1,686,132

Out-of-network Est. Spend: $216,219

3) 2021 CMT Music Awards, CMT

Impressions: 186,441,251

Interruption Rate: 2.34%

Attention Index: 105 (5% fewer interruptions than avg.)

Imp. Types: National 81%, Local 17%, VOD/OTT 2%

In-network Value: $472,109

Out-of-network Est. Spend: $130,727

4) America’s Got Talent, NBC

Impressions: 185,299,540

Interruption Rate: 1.99%

Attention Index: 107 (7% fewer interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $1,083,018

Out-of-network Est. Spend: $5,844

5) Aurora Teagarden Mysteries, Hallmark Movies & Mysteries

Impressions: 180,150,448

Interruption Rate: 3.96%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $941,090

Out-of-network Est. Spend: $0.00

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the 7-day period through June 6.

On the strength of 299.2 million TV ad impressions, NBC’s promo for the summer return of America’s Got Talent takes first place — the second week in a row the show tops our chart.

Meanwhile, in second place, CMT hypes the 2021 CMT Music Awards, airing Wednesday (June 9); ABC gives some love to, well, love — The Bachelorette version of love, at least — in third; and new TBS game show The Cube (premiering June 10) gets a dramatic promo in fourth place.

Rounding out the ranking is a spot for Hallmark Channel’s new TV movie You Had Me at Aloha.

Notably, the CMT Music Awards spot has this week’s highest iSpot Attention Index (108), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) America's Got Talent, NBC

Impressions: 299,163,804

Interruption Rate: 1.57%

Attention Index: 102 (2% fewer interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $1,164,737

Out-of-network Est. Spend: $476,968

2) 2021 CMT Music Awards, CMT

Impressions: 287,890,679

Interruption Rate: 2.12%

Attention Index: 108 (8% fewer interruptions than avg.)

Imp. Types: National 91%, Local 8%, VOD/OTT 1%

In-network Value: $1,305,574

Out-of-network Est. Spend: $40,115

3) The Bachelorette, ABC

Impressions: 246,782,400

Interruption Rate: 1.17%

Attention Index: 95 (5% more interruptions than avg.)

Imp. Types: National 92%, Local 6%, VOD/OTT 2%

In-network Value: $1,199,741

Out-of-network Est. Spend: $393,630

4) The Cube, TBS

Impressions: 205,734,032

Interruption Rate: 1.78%

Attention Index: 103 (3% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $1,334,766

Out-of-network Est. Spend: $116,939

5) You Had Me at Aloha, Hallmark Channel

Impressions: 202,341,769

Interruption Rate: 5.31%

Attention Index: 97 (3% more interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $1,029,662

Out-of-network Est. Spend: $140,761

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the 7-day period through May 30.

On the strength of 312.6 million TV ad impressions, NBC's promo for the summer return of America's Got Talent takes first place. Two other competitions of sorts also make the cut: Fox hypes Lego Masters in third place while Country Music Television gives some love to the 2021 CMT Music Awards in fourth.

Rounding out the ranking are promos for two personality-driven shows: HGTV's Home Town Takeover, led by husband-and-wife reno team Ben and Erin Napier, in second place, and Nat Geo’s Gordon Ramsay: Uncharted, starring the celebrity chef/adventurer, in fifth.

Notably, the Uncharted spot has this week’s highest iSpot Attention Index (132), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) America's Got Talent, NBC

Impressions: 312,560,529

Interruption Rate: 1.46%

Attention Index: 109 (9% fewer interruptions than avg.)

Imp. Types: National 95%, Local 4%, VOD/OTT 1%

In-network Value: $1,934,780

Out-of-network Est. Spend: $455,803

2) Home Town Takeover, HGTV

Impressions: 242,887,209

Interruption Rate: 1.54%

Attention Index: 112 (12% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $1,120,660

Out-of-network Est. Spend: $847

3) Lego Masters, Fox

Impressions: 240,676,028

Interruption Rate: 1.23%

Attention Index: 98 (2% more interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $462,134

Out-of-network Est. Spend: $1,357,801

4) 2021 CMT Music Awards, Country Music Television (CMT)

Impressions: 221,018,850

Interruption Rate: 1.68%

Attention Index: 117 (17% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $1,179,558

Out-of-network Est. Spend: $7,450

5) Gordon Ramsay: Uncharted, National Geographic

Impressions: 184,616,127

Interruption Rate: 2.21%

Attention Index: 132 (32% fewer interruptions than avg.)

Imp. Types: National 87%, Local 12%, VOD/OTT 1%

In-network Value: $511,577

Out-of-network Est. Spend: $677,323

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the seven-day period through Oct. 18.

On the strength of just under 273 million TV ad impressions, a promo for Discovery’s Street Outlaws is No. 1. The series about street racing sets a competitive tone for our ranking, continued by promos for game show Supermarket Sweep (ABC) in second place, the 2020 CMT Music Awards (CMT) in third and The Voice (NBC) in fourth.

Disney Channel closes out the list with a general network promo celebrating Disney princesses. Notably, the Disney spot has the highest iSpot Attention Index (117) in our ranking, meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Street Outlaws, Discovery Channel

Impressions: 272,980,009

Completion Rate: 98.53

Attention Index: 102 (2% fewer interruptions than avg.)

Imp. Types: National 99%, Local 1%, VOD/OTT 0%

In-network Value: $1,816,278

Out-of-network Est. Spend: $0.00

2) Supermarket Sweep, ABC

Impressions: 266,175,603

Completion Rate: 98.63

Attention Index: 107 (7% fewer interruptions than avg.)

Imp. Types: National 85%, Local 13%, VOD/OTT 2%

In-network Value: $2,302,881

Out-of-network Est. Spend: $1,634,228

3) 2020 CMT Music Awards, Country Music Television (CMT)

Impressions: 261,917,128

Completion Rate: 96.60

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 77%, Local 21%, VOD/OTT 2%

In-network Value: $1,703,600

Out-of-network Est. Spend: $136,409

4) The Voice, NBC

Impressions: 254,413,022

Completion Rate: 88.53

Attention Index: 110 (10% fewer interruptions than avg.)

Imp. Types: National 86%, Local 12%, VOD/OTT 2%

In-network Value: $3,581,424

Out-of-network Est. Spend: $640,433

5) My Favorite Princess Story, Disney Channel

Impressions: 236,254,180

Completion Rate: 97.90

Attention Index: 117 (17% fewer interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $2,890,114

Out-of-network Est. Spend: $0.00

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

CMT has turned its CMT Music Awards into a three-day party in Nashville, and a record number of sponsors have turned out for the festivities.

The Viacom network has rebranded around “modern country” to attract a more diverse audience and has seen ratings rise with new programming, including the former ABC drama Nashville.

The CMT Music Awards, airing Wednesday night (June 7), is the network’s biggest event. Last year ratings were up 20%, attracting a record 3.6 million total viewers as it aired on CMT, TV Land and Nick at Nite.

“We noticed that our audience has started to grow and we’re bringing in the country music audience. Not only are they coming in, but they’re staying,” said Adam Steingart, senior vice president of integrated marketing for CMT. “We realized this is a great opportunity for us to also grow the size and footprint of what’s going on around our largest tentpole event, the CMT Music Awards.”

One of the priorities for new Viacom CEO Bob Bakish is having its networks create more events in the physical world. At its Movie & TV Awards earlier this year, MTV held a Music & Television Festival, featuring live music, special guests and food outside the Shrine Auditorium in Los Angeles, where the awards were telecast. Comedy Central just held its three-day Clusterfest comedy festival in San Francisco, and BET has surrounded its annual award show with the BET Experience.

Related: Viacom’s Bakish Touts Skinny Bundles

“The country audience is an audience that people don’t always pay attention to, but they’re out there and they’re a large number of people who have made it the most popular format in music," Steingart said. "So we wanted to create an experience that can serve those folks. People get to not only interact with the CMT brand but also our sponsors’ brands along the way.”

The expanded CMT Music Awards has attracted a record number of sponsors, which in turn means higher revenue for the event, Steingart said.

Read more at broadcastingcable.com.