Following a recent soft-launch, Dish Network said it has commercially launched Evolve, a 4K-capable, Android TV-powered “set-back” box and interface that is tailored for hotels and other partners in the hospitality market.

RELATED: Dish Checks in With Android TV-Powered 'Evolve' Device 

Dish, which formally unveiled Evolve in tandem with this week’s HITEC Toronto show, said the new platform integrates regular TV with thousands of Android TV-optimized apps from Google Play.

The UI for Evolve also features a channel preview that enables a pop-up window of a live video, as well as a configuration tool that lets partners brand the UI, customize welcome channels, and pre-populate the box with certain apps. The system also clears a guest’s personal information when they check out.

Evolve, which works with Dish’s SMARTBOX SD/HD distribution system for hotels, also supports Chromecast built-in, an integrated system that lets users cast video and other content from their mobile devices to the TV, and also lets users listen to the TV with Bluetooth headsets.

Dish has not announced which of its hotel and hospitality partners are already using Evolve.

RELATED: AT&T Bows Chromecast-Supported Streaming Option for Hotels“Today’s guest is used to a TV experience at home that combines their favorite streaming apps with linear, high-definition programming,” Alistair Chatwin, director of Dish Business, said in a statement. “With EVOLVE and SMARTBOX, all hotel operators can now deliver the intuitive and streamlined entertainment that guests have come to expect at home, while reducing costs, increasing performance and saving space across their properties.”

Dish’s new Air TV Player, an OTA/OTT combo device targeted to cord-cutters, is also powered by Android TV.

RELATED: Sling TV Pitches Discounted AirTV Player Bundle

Roku said that it will continue to support and provide software updates to Haier connected TVs that integrate its streaming platform amid a report that Haier is moving in another direction, with Google.  

Twice reported that Haier is dropping Roku’s platform to instead move forward with one that builds in Google’s Google Cast technology (recently rebranded as “Chromecast built-in”), which is used in the Chromecast streaming adapter, in boxes for Google Fiber’s TV service, as well as from other TV makers, including Vizio, Sharp, Sony, Toshiba, and Philips.

RELATED: Vizio’s 4K-Capable ‘P-Series’ TVs Add Google Cast

According to Twice, Haier plans to launch a line of Chromecast-based (with screen sizes ranging from 43 inches to 75 inches) in Q2.  “With Google, we can better leverage Haier’s global footprint and develop platforms which we can use in different countries,” James Liess, Haier America’s director of marketing and communications, said, according to Twice.

Roku issued this statement regarding Haier’s decision:

“The market continues to evolve and so do company’s priorities. Haier is focused on its international footprint whereas we are focused on North America right now so they chose to use another solution. Haier Roku TVs will continue to be available in the near-term. We will continue to support Haier Roku TVs and they will continue to get SW updates for the foreseeable future.”

Haier started to sell Roku-powered TVs in 2015.

Despite the loss of Haier, Roku said its TV integration business remains strong. Last week, it announced Element Electronics as a Roku TV partner, and said Roku TVs now account for 13% of all U.S. smart TV sales.

Roku’s other TV partners include Hitachi America, Sharp, Insignia (Best Buy’s in-house brand), and Hisense.