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                            <title><![CDATA[ Latest from Next TV in Christmas-swap ]]></title>
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        <description><![CDATA[ All the latest christmas-swap content from the Next TV team ]]></description>
                                    <lastBuildDate>Tue, 15 Nov 2016 10:00:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Holidays Come to TV Early ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/holidays-come-tv-early-409069</link>
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                            <![CDATA[ Holidays Come to TV Early ]]>
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                                                                        <pubDate>Tue, 15 Nov 2016 10:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Picture This]]></category>
                                                                                                <author><![CDATA[ thomas.umstead@futurenet.com (R. Thomas Umstead) ]]></author>                    <dc:creator><![CDATA[ R. Thomas Umstead ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/BRKRoP9suL4GoVzgWPECa7.jpg ]]></dc:source>
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                                <p>A recent holiday season-themed poll conducted by a local Fox affiliate in York, Pa., revealed that 62% of respondents do not want to hear holiday songs from Mariah Carey, Nat King Cole and The Jackson 5 before Thanksgiving.</p><p>Yet it’s clear that some TV viewers are indeed ready to deck the halls prior to cutting the turkey, judging by the record-breaking ratings Hallmark Channel recently generated with its pre-Halloween, holiday-themed movie <em>A Wish for Christmas</em> (pictured).</p><p>The Oct. 29 movie premiere — the first of 19 new original holiday films in its annual “Countdown to Christmas” lineup — drew a bell-ringing 3.4 million viewers. It’s now the most-watched (and earliest-premiering) debut film for Hallmark’s annual holiday programming stunt since it started in 2009, the network said.</p><p>Not to be outdone, Hallmark’s Nov. 5 premiere of <em>The Mistletoe Promise</em> drew 3.9 million viewers, the network’s most watched original film of 2016.</p><p>Overall, Hallmark, and sister service Hallmark Movies & Mysteries will air a combined 12 original holiday films before Thanksgiving, not including <em>Christmas in Homestead</em>, which will air at 8 p.m. on Thanksgiving night (Nov. 24).</p><p>The strong performance of Hallmark’s holiday films over the years has emboldened the network to stretch the yuletide season well beyond its traditional limits.</p><p>The performance of <em>A Wish for Christmas</em> “was far greater than we ever expected, and it’s a great start to our holiday movies, which our viewers look forward to every year,” Michelle Vicary, Hallmark’s executive vice president of programming, said.</p><p>Not too far behind Hallmark in ushering the holiday season early is UP. The network’s “We Get Christmas” lineup of holiday programming launched over the weekend of Nov. 5-6 — including the premiere of its original holiday movie <em>Married by Christmas</em> — drew nearly 5.5 million cumulative viewers, according to the network.</p><p>A second Christmas-themed UP original movie, <em>Merry Christmas, Baby!</em>, debuted this past Sunday (Nov. 13).</p><p>Other networks are at least waiting until after Thanksgiving to offer up holiday programming fare. Freeform will launch a countdown to its annual “25 Days of Christmas” franchise with Christmas-themed programming beginning on Nov. 28, while TV One will unveil original holiday movie <em>The Christmas Swap</em> on Nov. 26 — one of two original holiday films the network plans to air before Dec. 25.</p><p>The annual Macy’s Thanksgiving Day parade has yet to come and go, yet some cable-network programming lineups are already beginning to look a lot like Christmas.</p>
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