BAMTech, the technology arm of MLB Advanced Media, has acquired an equity stake in Silver Chalice Ventures (SCV) under a broader digital media rights and tech deal.

Financial terms of the deal, announced Monday, were not disclosed, but BAMTech’s infrastructure will underpin the distribution of the ACC Digital Network and Campus Insiders and their 3,000-plus live events. Campus Insiders and ACC Digital Network are also transitioning to BAMTech’s streaming platform.

BAMTech’s equity stake in SCV, a sports media company and affiliate of the Chicago White Sox, comes on the heels of Disney’s recent $1 billion acquisition of 33% of BAMTech, with an option to buy a majority stake in the coming years.  

“BAMTech has established itself as a global leader in distributing live and video on demand content across every platform. Having BAMTech as both an equity and technology partner creates innumerable new opportunities to explore and leverage rights in the ever-changing media landscape,” Brooks Boyer, CEO of SCV, said in a statement.

Campus Insiders and the ACC Digital Network distribute live games and on-demand fare via partners that include Verizon's go90, Sling TV, Twitter, MSN.com, Yahoo, YouTube and USA Today Sports, among others. 

Sling TV, Dish Network’s OTT-TV service for cord cutters, is tacking on some college sports programming with the addition of Campus Insiders to its Sports Extra pack.

Campus Insiders, also offered on Verizon’s new “mobile first” Go90 service, provides access to hundreds of live college sporting events, including the inaugural NOVA Home Loans Arizona Bowl (on December 29), the Seth Davis Show, and sporting events from the Mountain West Conference, Patriot League, West Coast Conference and the Central Intercollegiate Athletic Association (CIAA).

Sports Extra, which sells for $5 per month on top of Sling TV’s core $20 TV package, also features SEC Network, ESPNU, ESPNEWS, ESPN Buzzer Beater, ESPN Goal Line, ESPN Bases Loaded, Univision Deportes, Universal Sports Network, and beIN Sports.

“People flock to Sling TV for live sports and we have seen incredible viewership on sports channels every Saturday, as college football ramps up,” said Roger Lynch, CEO of Sling TV. “ Campus Insiders deepens our college sports offering with conferences that, until today, have been underserved when it comes to watching games live. Everyone deserves the chance to root for their favorite team on the big screen, and we are proud to be the first to offer these fans that premium experience with Sling TV.”

“With our commitment to covering the world of college sports and delivering the live games of our conference partners to a wider audience, Campus Insiders’ growth is a testament to the insatiable appetite of the more than 100 million Americans who call themselves college sports fans,” added Brooks Boyer, CEO of Silver Chalice, the digital sports media unit that owns and operates Campus Insiders.