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                            <title><![CDATA[ Latest from Next TV in Cadent ]]></title>
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        <description><![CDATA[ All the latest cadent content from the Next TV team ]]></description>
                                    <lastBuildDate>Tue, 30 Apr 2024 13:00:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Cadent Launches Performance TV To Boost Omnichannel Ad Results ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/cadent-launches-performance-tv-to-boost-omnichannel-ad-results</link>
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                            <![CDATA[ Tech helped Yamaha revved store visits by motorcycle shoppers ]]>
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                                                                        <pubDate>Tue, 30 Apr 2024 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2nZH7X3BNTSxxHw93PRyBm-1280-80.jpg">
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                                                            <title><![CDATA[ Cadent Agrees To Buy AdTheorent for $324 Million, or $3.21 a Share ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/cadent-agrees-to-buy-adtheorent-for-dollar2324-million-or-dollar321-a-share</link>
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                            <![CDATA[ Deal designed to drive better performance in programmatic deals ]]>
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                                                                        <pubDate>Mon, 01 Apr 2024 12:35:17 +0000</pubDate>                                                                                                                                <updated>Mon, 01 Apr 2024 14:13:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2nZH7X3BNTSxxHw93PRyBm-1280-80.jpg">
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                                                            <title><![CDATA[ Cadent Adds MX to Its Aperture Ad Platform ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/cadent-adds-mx-to-its-aperture-ad-platform</link>
                                                                            <description>
                            <![CDATA[ New product promises advertisers direct access to publishers, more transparency ]]>
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                                                                        <pubDate>Wed, 18 Oct 2023 13:01:00 +0000</pubDate>                                                                                                                                <updated>Fri, 20 Oct 2023 15:49:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/avamtLM5FR6V5eswiQB9cS-1280-80.jpg">
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                                                            <title><![CDATA[ Ad-Tech Platform Cadent Bought By Private Equity Firm Novacap ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ad-tech-platform-cadent-bought-by-private-equity-firm-novacap</link>
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                            <![CDATA[ More acquisitions planned to fuel Cadent’s growth ]]>
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                                                                        <pubDate>Wed, 09 Aug 2023 13:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 09 Aug 2023 14:30:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/g4iDmz3nLqwM5JRK3Ho3MC-1280-80.png">
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                                                                                                                                                                        <media:description><![CDATA[Nick Troiano]]></media:description>                                                            <media:text><![CDATA[Nick Troiano]]></media:text>
                                <media:title type="plain"><![CDATA[Nick Troiano]]></media:title>
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                                                            <title><![CDATA[ Cadent Adds Tunnl TV Audiences To Aperture Marketplace ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/cadent-adds-tunnl-tv-audiences-to-aperture-marketplace</link>
                                                                            <description>
                            <![CDATA[ Consumers targeted for public affairs and corporate advocacy campaign ]]>
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                                                                        <pubDate>Thu, 14 Jul 2022 14:05:14 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LcizrPM4orpotWtSx4tDiK-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images from Cadent]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cadent Tunnl]]></media:description>                                                            <media:text><![CDATA[Cadent Tunnl]]></media:text>
                                <media:title type="plain"><![CDATA[Cadent Tunnl]]></media:title>
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                                                            <title><![CDATA[ Advertisers Don’t Need to Choose Between CTV and Linear ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/advertisers-dont-need-to-choose-between-ctv-and-linear</link>
                                                                            <description>
                            <![CDATA[ Advertisers Don’t Need to Choose Between CTV and Linear ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 27 Jun 2022 14:48:36 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Jun 2022 16:42:27 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Marcy Pentoney ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Eo3HLEusjk5WqY86e2afB-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Marcy Pentoney, VP, product management, Cadent]]></media:description>                                                            <media:text><![CDATA[Marcy Pentoney, VP, product management, Cadent]]></media:text>
                                <media:title type="plain"><![CDATA[Marcy Pentoney, VP, product management, Cadent]]></media:title>
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                                                            <title><![CDATA[ Cadent Enables Programmatic Bidding Across Multiple Devices ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/cadent-enables-programmatic-bidding-across-multiple-devices</link>
                                                                            <description>
                            <![CDATA[ Addressable linear and CTV can be bought via self-serve system ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 25 May 2022 17:25:58 +0000</pubDate>                                                                                                                                <updated>Wed, 25 May 2022 17:55:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cHmH9YRBgRgEJPcebcVSNg-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Cadent]]></media:description>                                                            <media:text><![CDATA[Cadent]]></media:text>
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                                                            <title><![CDATA[ Cadent Expands OTT, CTV Measurement Work with Octillion ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/cadent-expands-ott-ctv-measurement-work-with-octillion</link>
                                                                            <description>
                            <![CDATA[ Local and mid-market clients can measure sales from homes exposed to ads ]]>
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                                                                        <pubDate>Sun, 14 Nov 2021 10:50:00 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Nov 2021 12:09:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cHmH9YRBgRgEJPcebcVSNg-1280-80.jpg">
                                                            <media:credit><![CDATA[Cadent]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cadent]]></media:description>                                                            <media:text><![CDATA[Cadent]]></media:text>
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                                                            <title><![CDATA[ Premion to Use Cadent Identity Graph for Cross-Platform Ads ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/premion-to-use-cadent-identity-graph-for-cross-platform-ads</link>
                                                                            <description>
                            <![CDATA[ Cadent, the advanced TV platform company, said it expanded its relationship with Tegna’s Premion OTT advertising unit, under which Premion will use Cadent's Viewer Graph to activate cross-screen campaigns against custom audience segments. ]]>
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                                                                        <pubDate>Tue, 02 Feb 2021 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cHmH9YRBgRgEJPcebcVSNg-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Cadent]]></media:description>                                                            <media:text><![CDATA[Cadent]]></media:text>
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                                                            <title><![CDATA[ Cadent Teams with Liberty on Addressable in Europe ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/cadent-teams-with-liberty-on-addressable-in-europe</link>
                                                                            <description>
                            <![CDATA[ Advanced TV company Cadent said it is expanding it is working with Liberty Global to extend its addressable advertising management platform in Europe. ]]>
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                                                                        <pubDate>Tue, 05 Jan 2021 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cHmH9YRBgRgEJPcebcVSNg-1280-80.jpg">
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                                                            <title><![CDATA[ Cadent’s Upgraded Platform Gets First Customer in Empower ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/cadents-upgraded-platform-gets-first-customer-in-empower</link>
                                                                            <description>
                            <![CDATA[ Cadent said that independent media agency Empower has become the first customer of Cadent’s upgraded advanced TV platform, which enables advertisers to assemble and activate campaigns across channels, with more control and transparency. ]]>
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                                                                        <pubDate>Thu, 17 Dec 2020 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cHmH9YRBgRgEJPcebcVSNg-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Cadent]]></media:description>                                                            <media:text><![CDATA[Cadent]]></media:text>
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                                                            <title><![CDATA[ Acxiom Clients Can Plan, Buy on Cadent TV Platform ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/acxiom-clients-can-plan-buy-on-cadent-tv-platform</link>
                                                                            <description>
                            <![CDATA[ Cadent said it expanded its relationship with Acxiom, whose advertiser clients will be able to  activate campaigns using Acxiom data on the Cadent Advanced TV Platform. ]]>
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                                                                        <pubDate>Mon, 23 Nov 2020 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cHmH9YRBgRgEJPcebcVSNg-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Cadent]]></media:description>                                                            <media:text><![CDATA[Cadent]]></media:text>
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                                                            <title><![CDATA[ Catalina to Use Cadent TV Graph for Cross-Platform Ads ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/catalina-to-use-cadent-tv-graph-for-cross-platform-ads</link>
                                                                            <description>
                            <![CDATA[ Cadent clients offered Catalina’s purchase-based audiences ]]>
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                                                                        <pubDate>Wed, 18 Nov 2020 13:10:00 +0000</pubDate>                                                                                                                                <updated>Thu, 19 Nov 2020 06:17:56 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cHmH9YRBgRgEJPcebcVSNg-1280-80.jpg">
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                                                            <title><![CDATA[ Cadent Updating Audiences Fast with Optimus Analytics ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/cadent-updating-audiences-fast-with-optimus-analytics</link>
                                                                            <description>
                            <![CDATA[ Advanced TV platform company Cadent said it is working with data science company Optimus Analytics to help advertisers create custom audience segments faster and get information campaign performance in real time. ]]>
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                                                                        <pubDate>Mon, 24 Aug 2020 14:42:23 +0000</pubDate>                                                                                                                                <updated>Mon, 24 Aug 2020 14:46:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cHmH9YRBgRgEJPcebcVSNg-1280-80.jpg">
                                                            <media:credit><![CDATA[Cadent]]></media:credit>
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                                                            <title><![CDATA[ Cadent Taps Chief Product Officer ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/cadent-taps-chief-product-officer</link>
                                                                            <description>
                            <![CDATA[ Cadent Taps Chief Product Officer ]]>
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                                                                        <pubDate>Tue, 26 Jun 2018 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YczPCNMos6ztSS9U3oxkm9-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
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