Another Super Bowl Sunday will produce memorable plays and make players into stars. After the game, some of those stars will turn into successful commercial endorsers.

Nielsen Talent Analytics looked at 30 of the highest ranked NFL players by N-Score — which evaluated the endorsement potential of athletes, actors and celebrities — and found that more than half of them are retired.

The highest score among retired players was registered by Joe Montana, who won four Super Bowls with the San Francisco 49ers. He earned an 81 score out of 100, the same score as Peyton Manning, who might be playing his last game on Sunday and stars in commercials for DirecTV, Nationwide Insurance, Papa John’s Pizza and other brands. (Manning and Montana appear together in a Papa John’s spot.)

Some of the other players with high N-cores were Michael Strahan, the Giants lineman turned talk show host on Live with Kelly and Michael; Dan Marino, the ex-Dolphins QB; and Brett Favre, the former Packer.

People polled by Nielsen have high awareness of these players and find them influential. The players are also seen as being successful.

Read more at broadcastingcable.com.

NFL quarterback legend Brett Favre was a no-show for ESPN’s College GameDay in Tallahassee , Fla.

Host Chris Fowler said Favre was unable to make the trip to Florida State, where the Seminoles will host Notre Dame on ABC tonight at 8 p.m. (ET) in a battle of unbeatens, due to a mechanical problem with his flight.

That left Ken Griffey as the sole guest picker, and while he lacked the freewheeling style of Katy Perry on Oct. 4 at The Grove in Oxford, Miss., the future MLB Hall of Famer was more sympatico with GameDay doyen, Lee Corso.

For the record, Griffey matched Corso’s selections on seven of nine games, including two that favored geography. Most notably, The Kid, an Orlando resident, played it Sunshine State smart, picking Florida over Missouri and the Seminoles over the Fighting Irish.

On Saturday Corso, noting that his first live rroad show selection (pictured) for ESPN dated to FSU-ND undefeated matchup on Nov. 13, 1993, donned a wig redolent of the black Seminole hairdress and a red baseball cap, signifying his belief in Jumbo Fisher and his beleaguered quarterback, 2013 Heisman Trophy winner Jameis Winston.

Corso, a FSU football and baseball player and pigskin coach back in the day, didn't mention that he missed with his Seminole nod as the Irish prevailed 31-24, in South Bend that day.

Griffey, who was in Tallahassee because his son Trey's Arizona Wildcats are on bye week, recused himself from making a call on the game involving Zona's Pac-12 compatriots and rivals, Stanford and Arizona State, saying he wished there was a way that they played long enough, so both “could lose.”