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                                    <lastBuildDate>Mon, 13 Feb 2017 17:32:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ 'The Walking Dead' Scares Up Social Media Traffic ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/walking-dead-scares-social-media-traffic-410879</link>
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                            <![CDATA[ 'The Walking Dead' Scares Up Social Media Traffic ]]>
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                                                                        <pubDate>Mon, 13 Feb 2017 17:32:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
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                                                                                                <author><![CDATA[ thomas.umstead@futurenet.com (R. Thomas Umstead) ]]></author>                    <dc:creator><![CDATA[ R. Thomas Umstead ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/BRKRoP9suL4GoVzgWPECa7.jpg ]]></dc:source>
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="mDddAc6bYonriiSCBJFzZi" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/mDddAc6bYonriiSCBJFzZi.jpg" mos="https://cdn.mos.cms.futurecdn.net/mDddAc6bYonriiSCBJFzZi.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Last night’s live telecast of the <em>Grammy Awards</em> and AMC’s <em>The Walking Dead</em> episode garnered heavy social media usage, according to Nielsen.</p><p>CBS’ telecast of the 59th annual Grammy Awards drew 27.6 million interactions on Facebook and Twitter, topping all TV shows airing yesterday, according to Nielsen’s Social Content Ratings Daily report.</p><p>Last night’s debut of the second half of <em>The Walking Dead’s</em> seventh season drew 2.5 million social media interactions across more than 1.6 million unique social media accounts to finish second for the day.</p><p>The WWE’s <em>Elimination Chamber</em> pay-per-view event finished third with more than 693,000 social media interactions, followed by BBC America’s <em>The British Academy Film Awards</em> and Bravo’s <em>The Real Housewives of Atlanta</em>, according to Nielsen.</p><p>ABC’s telecast of the San Antonio Spurs-New York Knicks National Basketball Association game was the most social live sports event for the day, said Nielsen. </p>
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