Spike TV has promoted Anhelo Reyes to Vice President Brand Marketing and Activation, Cedric Foster announced today.

“Anhelo brings to Spike a wealth of experience as a strategic, forward-thinking marketer who has helped launch major franchises,” said Foster, who oversees Brand marketing, in a release. “As Spike continues to evolve and broaden its audience, she will play an integral role in our brand development.”       

Reyes will report to Foster to handle off-channel marketing and develop specific plans for the network's initiatives.

Reyes has previously worked as VP Marketing at Fusion and VP Property Planning and Marketing at Nickelodeon, Spike's Viacom network.

With many years of experience, Reyes has worked on a number of award-winning off-channel marketing programs, such as the network's impact at the San Diego and New York Comic-Con and the Slime Across America tour.