<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:dc="https://purl.org/dc/elements/1.1/"
     xmlns:dcterms="http://purl.org/dc/terms/"
     xmlns:media="http://search.yahoo.com/mrss/"
     xmlns:atom="http://www.w3.org/2005/Atom"
>
    <channel>
                    <atom:link href="https://www.nexttv.com/feeds/tag/borrell-associates" rel="self" type="application/rss+xml" />
                            <title><![CDATA[ Latest from Next TV in Borrell-associates ]]></title>
                <link>https://www.nexttv.com/tag/borrell-associates</link>
        <description><![CDATA[ All the latest borrell-associates content from the Next TV team ]]></description>
                                    <lastBuildDate>Mon, 10 Jun 2024 12:00:00 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ Local Broadcast TV Advertising Seen Rising 5.9% in 2024: Borrell Forecast ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/local-broadcast-tv-advertising-seen-rising-59-in-2024-borrell-forecast</link>
                                                                            <description>
                            <![CDATA[ Connected TV weaker than previously expected ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Umtj5xX3DCZasESdEHJNJk</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/s66RWPDaU6cqE9wgdwkmid-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 10 Jun 2024 12:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 10 Jun 2024 13:48:15 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Stations]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/s66RWPDaU6cqE9wgdwkmid-1280-80.jpg">
                                                            <media:credit><![CDATA[ATU Images/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A stack of money]]></media:description>                                                            <media:text><![CDATA[A stack of money]]></media:text>
                                <media:title type="plain"><![CDATA[A stack of money]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/s66RWPDaU6cqE9wgdwkmid-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Auto Dealers To Shift Ad Dollars Away From Broadcast and Cable ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/auto-dealers-to-shift-ad-dollars-away-from-broadcast-and-cable</link>
                                                                            <description>
                            <![CDATA[ Borrell sees spending on streaming video and OTT rising 20.1% in 2022 ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">VvYyUqGviGzg3zjmpXApVZ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/T7zsT6eyUnKorqKyNqMBRC-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 10 Jan 2022 05:00:01 +0000</pubDate>                                                                                                                                <updated>Mon, 10 Jan 2022 17:48:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/T7zsT6eyUnKorqKyNqMBRC-1280-80.jpg">
                                                            <media:credit><![CDATA[Peter Cade/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Borrell Associates sees car dealers shifting their ad spend away from TV. ]]></media:description>                                                            <media:text><![CDATA[A couple car shopping]]></media:text>
                                <media:title type="plain"><![CDATA[A couple car shopping]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/T7zsT6eyUnKorqKyNqMBRC-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Report: Political Ad Spending to Hit $11.4B in 2016 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/report-political-ad-spending-hit-114b-2016-393066</link>
                                                                            <description>
                            <![CDATA[ Report: Political Ad Spending to Hit $11.4B in 2016 ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">gh5E9HaA3kUGfGCry4nz7Q</guid>
                                                                                                                            <pubDate>Tue, 18 Aug 2015 14:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                </item>
            </channel>
</rss>