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                            <title><![CDATA[ Latest from Next TV in Blockgraph ]]></title>
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        <description><![CDATA[ All the latest blockgraph content from the Next TV team ]]></description>
                                    <lastBuildDate>Wed, 15 May 2024 13:30:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Blockgraph Adopted by tvbeat, Enabling Audience-Based Planning ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/blockgraph-adopted-by-tvbeat-enabling-audience-based-planning</link>
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                            <![CDATA[ Campaigns can be executed programmatically ]]>
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                                                                        <pubDate>Wed, 15 May 2024 13:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CAPj3jgR3Zf8U3Adso9mwE-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Blockgraph TransUnion]]></media:description>                                                            <media:text><![CDATA[Blockgraph TransUnion]]></media:text>
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                                                            <title><![CDATA[ tvScientific Working With Blockgraph To Share DTC Clients’ First-Party Data ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tvscientific-working-with-blockgraph-to-share-dtc-clients-first-party-data</link>
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                            <![CDATA[ Direct-to-DSP integration aids targeting, audience optimization ]]>
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                                                                        <pubDate>Thu, 11 Jan 2024 20:29:24 +0000</pubDate>                                                                                                                                <updated>Thu, 11 Jan 2024 22:23:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CAPj3jgR3Zf8U3Adso9mwE-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Blockgraph TransUnion]]></media:description>                                                            <media:text><![CDATA[Blockgraph TransUnion]]></media:text>
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                                                            <title><![CDATA[ Madhive Teams With Blockgraph To Use First-Party Data for TV Campaigns ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/madhive-teams-with-blockgraph-to-use-first-party-data-for-tv-campaigns</link>
                                                                            <description>
                            <![CDATA[ Deal will enable local advertisers to reach new audiences ]]>
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                                                                        <pubDate>Wed, 13 Dec 2023 14:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 13 Dec 2023 16:17:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3Xd6DgMUdLz4fjDExry694-1280-80.jpg">
                                                            <media:credit><![CDATA[Madhive]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Madhive]]></media:description>                                                            <media:text><![CDATA[Madhive]]></media:text>
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                                                            <title><![CDATA[ Ampersand Works With Blockgraph To Bring Acxiom Data To TV Ads ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ampersand-works-with-blockgraph-to-bring-acxiom-data-to-tv-ads</link>
                                                                            <description>
                            <![CDATA[ IPG clients get faster, seamless access for multi platform campaigns ]]>
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                                                                        <pubDate>Mon, 17 Oct 2022 12:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 17 Oct 2022 14:39:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YJuXGYkDwpBTF4BY2faZ2P-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Ampersand logo]]></media:description>                                                            <media:text><![CDATA[Ampersand logo]]></media:text>
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                                                            <title><![CDATA[ Charter Exec David Kline Named Chairman of Blockgraph ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/charter-exec-david-kline-named-chairman-of-blockgraph</link>
                                                                            <description>
                            <![CDATA[ FreeWheel GM Mark McKee added to board ]]>
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                                                                        <pubDate>Wed, 06 Apr 2022 13:30:00 +0000</pubDate>                                                                                                                                <updated>Tue, 16 Aug 2022 20:20:46 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/cgWBaXqfyStM4NkVcSTvD4-1280-80.png">
                                                            <media:credit><![CDATA[Spectrum Reach]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[David Kline]]></media:description>                                                            <media:text><![CDATA[David Kline Spectrum Reach]]></media:text>
                                <media:title type="plain"><![CDATA[David Kline Spectrum Reach]]></media:title>
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                                                            <title><![CDATA[ iSpot.tv Using Blockgraph To Access More Identity Data ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ispottv-using-blockgraph-to-access-more-identity-data</link>
                                                                            <description>
                            <![CDATA[ Measurement company iSpot.tv said it is working with Blockgraph in order to get access to additional data sources to enhance its impression and attribution analysis across TV platforms. ]]>
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                                                                        <pubDate>Wed, 17 Nov 2021 13:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 17 Nov 2021 15:56:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MD25ujLNXBQaRgcG8BHQf9-1280-80.jpg">
                                                            <media:credit><![CDATA[iSpot.tv]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[iSpot.tv Attribution Discovery]]></media:description>                                                            <media:text><![CDATA[iSpot.tv Attribution Discovery]]></media:text>
                                <media:title type="plain"><![CDATA[iSpot.tv Attribution Discovery]]></media:title>
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                                                            <title><![CDATA[ TVSquared, Blockgraph Provide Attribution for Spectrum Reach  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tvsquared-blockgraph-provide-attribution-for-spectrum-reach</link>
                                                                            <description>
                            <![CDATA[ TVSquared and Blockgraph are working with Spectrum Reach, Charter Communications’s advertising business, to provide Spectrum Reach clients with multi-screen attribution that shows how TV ad exposure contributed to consumer activity and sales. ]]>
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                                                                        <pubDate>Wed, 30 Jun 2021 16:12:43 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dJRahJcFXubZAuQDaARTCe-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[TVSquared logo]]></media:description>                                                            <media:text><![CDATA[TVSquared logo]]></media:text>
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                                                            <title><![CDATA[ Scott Collins Joins Blockgraph as EVP, Client Partnerships and Sales Strategy ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/scott-collins-joins-blockgraph-as-evp-client-partnerships-and-sales-strategy</link>
                                                                            <description>
                            <![CDATA[ Ad tech company Blockgraph said it named Scott Collins as executive VP, client partnerships & sales strategy, a new post. ]]>
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                                                                        <pubDate>Wed, 09 Jun 2021 12:25:56 +0000</pubDate>                                                                                                                                <updated>Wed, 09 Jun 2021 13:02:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TZNymwZH5dhiezW6URT4PJ-1280-80.jpg">
                                                            <media:credit><![CDATA[Blockgraph]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Blockgraph]]></media:description>                                                            <media:text><![CDATA[Scott Collins Blockgraph]]></media:text>
                                <media:title type="plain"><![CDATA[Scott Collins Blockgraph]]></media:title>
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                                                            <title><![CDATA[ Blockgraph, Trade Desk Team Up on First-Party Data for Convergence ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/blockgraph-trade-desk-team-up-on-first-party-data-for-convergence</link>
                                                                            <description>
                            <![CDATA[ Blockgraph said it will work with The Trade Desk to facilitate first-party audience targeting using the Unified ID 2.0 systems across the convergent TV landscape. ]]>
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                                                                        <pubDate>Fri, 07 May 2021 15:49:55 +0000</pubDate>                                                                                                                                <updated>Fri, 07 May 2021 16:08:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CAPj3jgR3Zf8U3Adso9mwE-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Blockgraph TransUnion]]></media:description>                                                            <media:text><![CDATA[Blockgraph TransUnion]]></media:text>
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                                                            <title><![CDATA[ Dish, Blockgraph Lead Initiative To Harness Data for TV Ads ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/dish-blockgraph-lead-initiative-to-harness-data-for-tv-ads</link>
                                                                            <description>
                            <![CDATA[ Group will identify opportunities ahead for the industry ]]>
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                                                                        <pubDate>Wed, 07 Apr 2021 14:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6W8gzpz8XofQgUMe6V6sS4-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Jason Manningham Blockgraph]]></media:description>                                                            <media:text><![CDATA[Jason Manningham Blockgraph]]></media:text>
                                <media:title type="plain"><![CDATA[Jason Manningham Blockgraph]]></media:title>
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                                                            <title><![CDATA[ Blockgraph CEO Jason Manningham: Envisioning a New Infrastructure for TV Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/envisioning-a-new-infrastructure-for-tv-advertising</link>
                                                                            <description>
                            <![CDATA[ While TV is moving in the right direction, how can we jump-start our progress? ]]>
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                                                                        <pubDate>Mon, 08 Mar 2021 14:00:10 +0000</pubDate>                                                                                                                                <updated>Mon, 08 Mar 2021 16:16:02 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jason Manningham, Blockgraph ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/H7r9GMCf7W77K62iswZzXe-1280-80.jpg">
                                                            <media:credit><![CDATA[ Jackal Pan via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A highway in Shanghai]]></media:description>                                                            <media:text><![CDATA[A highway in Shanghai]]></media:text>
                                <media:title type="plain"><![CDATA[A highway in Shanghai]]></media:title>
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                                                            <title><![CDATA[ Blockgraph, TransUnion Team on Data for Addressable Ads ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/blockgraph-transunion-team-on-data-for-addressable-ads</link>
                                                                            <description>
                            <![CDATA[ Blockgraph said it plans to work with TransUnion to allow marketers and media companies to use data about consumer identities and behaviors for addressable advertising in a way that protects consumer privacy. ]]>
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                                                                        <pubDate>Thu, 04 Mar 2021 14:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CAPj3jgR3Zf8U3Adso9mwE-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Blockgraph TransUnion]]></media:description>                                                            <media:text><![CDATA[Blockgraph TransUnion]]></media:text>
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                                                            <title><![CDATA[ In the Great Streaming Migration, the Operator is King ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/in-the-great-streaming-migration-the-operator-is-king</link>
                                                                            <description>
                            <![CDATA[ As we have all heard, the television industry has been undergoing a steady transition for several years, as streaming services and connected devices have increased. Even the most optimistic streaming enthusiasts would be shocked by some of the numbers we’ve seen as a result of the changing viewing patterns resulting from the global COVID-19 pandemic. ]]>
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                                                                                                                            <pubDate>Mon, 23 Nov 2020 16:23:35 +0000</pubDate>                                                                                                                                <updated>Mon, 23 Nov 2020 16:23:40 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jason Manningham, Blockgraph ]]></dc:creator>                                                                                                </item>
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                                                            <title><![CDATA[ TVSquared, Blockgraph Team Up on Cross-Channel Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tvsquared-blockgraph-team-up-on-cross-channel-measurement</link>
                                                                            <description>
                            <![CDATA[ TV measurement and attribution firm TVSquared and Blockgraph, which securely connects data providers and users, said they are working together to provide omni-channel TV measurement and attribution capabilities. ]]>
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                                                                        <pubDate>Thu, 17 Sep 2020 13:00:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oZ3zSe2kzXEVXdEE4oHQCV-1280-80.jpg">
                                                            <media:credit><![CDATA[Blockgraph]]></media:credit>
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                                                            <title><![CDATA[ Blockgraph Taps Amobee’s Aleck Schleider as CRO ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/blockgraph-taps-amobees-aleck-schleider-as-cro</link>
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                            <![CDATA[ Addressable advertising veteran Aleck Schleider has joined Blockgraph as its first chief revenue officer. ]]>
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                                                                        <pubDate>Mon, 27 Jul 2020 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cuF4FQjAZqWEF687B8Ct4D-1280-80.jpeg">
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                                                                                                                                                                        <media:description><![CDATA[Aleck Schleider]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ Comcast, Charter, ViacomCBS Form Blockgraph Joint Venture ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/comcast-charter-viacomcbs-form-blockgraph-joint-venture</link>
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                            <![CDATA[ Comcast, Charter, ViacomCBS Form Blockgraph Joint Venture ]]>
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                                                                        <pubDate>Fri, 29 May 2020 14:06:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CAPj3jgR3Zf8U3Adso9mwE-1280-80.jpg">
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                                                            <title><![CDATA[ Comcast, Charter, ViacomCBS Form Blockgraph Joint Venture ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/comcast-charter-viacom-form-blockgraph-joint-venture</link>
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                            <![CDATA[ Platform aims to handle data more securely ]]>
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                                                                        <pubDate>Fri, 29 May 2020 11:30:00 +0000</pubDate>                                                                                                                                <updated>Fri, 29 May 2020 12:34:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oZ3zSe2kzXEVXdEE4oHQCV-1280-80.jpg">
                                                            <media:credit><![CDATA[Blockgraph]]></media:credit>
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                                                            <title><![CDATA[ FreeWheel Taps Kalita as CTO of Blockchain-Enabled Ad Platform Blockgraph ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/freewheel-names-kalita-cto-of-blockgraph</link>
                                                                            <description>
                            <![CDATA[ FreeWheel Taps Kalita as CTO of Blockchain-Enabled Ad Platform Blockgraph ]]>
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                                                                        <pubDate>Thu, 23 May 2019 16:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/eaXJfYHDKTVoMYE6SpGqHi-1280-80.jpg">
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