Twitter announced new and extended relationships with media companies during its NewFronts presentation on Wednesday.

NBCUniversal News will be bringing Today, CNBC and Noticias Telemundo to Twitter. 

The companies said advertisers will be able to sponsor news programming through highlights, live streams, Twitter Q&As and exclusive content.

NBC News also is bringing its Inspiring America series to Twitter Space.

In addition, Twitter will work with NBC Olympics to amplify coverage of the Tokyo Olympics. 

Live original NBC programming will appear on Twitter, including a new daily live show Talking Tokyo. Hosts of Talking Tokyo will include Olympic medalist Adam Rippon.

Also Read: NewFronts: 35% of Buyers Plan To Spend More on CTV

Digital food publisher Tastemade is launching two franchises on Twitter for Black and Latinx women. Sponsorships will be available through Twitter Amplify.

"With even more video content coming to the Twitter timeline from world-class content publishers, we’re excited to continue helping brands connect to what’s happening and what people are watching. The video content from these partners will bolster our library of brand safe content that gives advertisers the reach they’re looking for,” said JP Maheu, Twitter’s VP, U.S. client services.

Twitter will work with Billboard to create a new chart, The Billboard Hot Trending powered by Twitter. It will track music-related trends each day and refresh every 24 hours.

Partnerships with Major League Baseball, the NHL and WNBA were also extended.

“Twitter is home to the most vibrant, diverse communities and the place where fandom thrives. The  premium content we’re collaborating on with our partners is igniting passion and enabling marketers to tap into the excitement of those communities and be a part of what’s happening,” said Jennifer Prince, Twitter’s global VP and head of content partnerships.

In probably the least digital move it has made in recent years, Netflix is reportedly an active bidder to be the next owner of billboard company Regency Outdoor Advertising, and is willing to part with as more than $300 million for the privilege.

Regency is owned by two brothers, Drake and Brian Kennedy and has billboards along Sunset Boulevard in Hollywood, lining major freeways and in locations near the UCLA campus, Los Angeles International Airport and Dodger Stadium.

According to Reuters, Netflix is not the only bidder for the company and any talks could fall through. But if successful, it would be Netflix’s biggest acquisition to date and only the second in its history – the first being the 2017 purchase of comic book publisher Millarworld. The SVOD company already leases several Regency billboards for its original series Stranger Things and The Crown.

Owning a billboard company isn’t as big a stretch as it would seem. Netflix has been increasing in its marketing push for its shows – it expected to spend about $2 billion on marketing in 2018, a 54% increase from last year according to MoffettNathanson senior analyst Michael Nathanson. Although it is still the SVOD leader, Netflix is facing increasingly stiffer competition from Amazon, Hulu and the Walt Disney Co., the latter of which is planning to launch its ESPN+ OTT product on April 13.

“As the marketplace for original content becomes more crowded, Netflix is turning up the volume to promote the increasing number of Netflix originals,” Nathanson wrote in a recent report.