Comcast Ventures participated in a $14 million “A” round of funding in BigID, a startup focused on enterprise data protection and privacy for personal data.

Other new investors in the round included ClearSky Security and SAP.iO. Previous investor BOLDstart Ventures also participated in the round, with takes BigID’s funding total to about $16.1 million.

BigID said it will use the funds to shore up its engineering team in Israel and expand its global sales and marketing efforts for its “data-driven personal information (PI) protection, privacy and governance platform.”

The company said its platform combines machine learning with identity intelligence to find, track and “de-risk” identity data at petabyte scale.

Founded in 2016, BigID is headquartered in New York, and launched its initial product in mid-2017.  

Tied to the A round, announced in conjunction with CyberTech Israel, BigID said ClearSky Security Managing Director and former Blackstone CISO Jay Leek has joined its board of directors.

“Customers are the lifeblood of any business and unless an organization can properly safeguard the security and privacy of their customer data they will not survive in the digital economy,” Dimitri Sirota, CEO at BigID, said in statement. “Regulations like GDPR [General Data Protection Regulation] crystallize the need for companies to understand their data. BigID gives companies a first-of-its-kind way to find, secure and govern their identity data across the data center and cloud. After all, you can’t know your customer unless you first know their data.”