SAN FRANCISCO — With topics spanning over-the-top video, virtual and augmented reality, next-generation interfaces and emerging business models that tie into all of them, this week’s Next TV Summit here will offer an informed view of what’s on the horizon for video and pay TV.

A keynote discussion with Ben Smith will get the conference underway on Wednesday (June 15). The head of experience at Hulu will discuss adoption trends and the OTT provider’s journey into a more personalized experience, and offer some fresh insight into the early results of Hulu’s new VR application.

Also on tap is a keynote with Matthew Anderson, chief marketing officer of Roku, which is also making hay with advanced advertising models that use agile streaming platforms.

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Offering a view of how traditional programmers are shifting their strategies to take advantage of online viewership trends will be Nick Grad and Eric Schrier, presidents of original programming at FX Networks and FX Productions.

Individual panels will focus on new OTT business models, including the unique approaches being taken by a new class of “virtual” MVPDs, AR/ VR, and how to seek out and keep top talent in the digital age. They include the following:

• The Winning OTT Models, with Celiena Adcock of Facebook, Jennifer Dorian of TCM, Ed Lee of Roku, Michael Tribolet of YipTV and Martijn van Horssen of 24i Media;

• Essentials to Launching an OTT Service, with Dallas Middaugh of Crunchyroll, Stefan Van Engen of Xumo, Christopher Ruddy of Newsmax Media and Ted Malone of Ericsson;

• Transforming TV: Reshaping Business Models, with Rob Gabel of Tubular Labs, Ann Sarnoff of BBC Worldwide North America and Brent Smith of Evolution Digital;

• Transforming TV: The New Viewing Experience, with Matthew Chiavelli of Syfy Digital, Howard Cooperstein of Ericsson, Joshua Danovitz of TiVo, Jenny Ramaswamy of Vrse and Steve Reynolds of Imagine Communications; and

• Talent and Content in the Digital Age, with Bill Bost of Skydance Media, Michael Gaston of Cut.com, Bonnie Pan of Endemol Shine Beyond USA and Daniel Tibbets of El Rey Network.

The day will wrap with an editor’s roundtable on the State of Streaming Video, led by Mark Robichaux, editorial director of Multichannel News and Broadcasting & Cable, with Jeff Baumgartner, editor of Next TV, and Chris Tribbey, contributing editor, technology, B&C.

Watch for coverage from the event online at multichannel.com/nextTVsummitSFand broadcastingcable.com, and in the June 20 issues of Multichannel News and B&C.

Ben Smith, an exec late of Microsoft’s Xbox team and Sonos, has been named senior vice president, head of experience at Hulu.

Smith is heading up four teams spanning product, user experience, digital video production and customer support that now make up Hulu’s Experience organization, Hulu CEO Mike Tompkins announced in this blog post.

“This Experience team, working in partnership with teams across the company, will lead us on our quest to redefine TV by changing the way our viewers enjoy television,” Hopkins wrote. “They will own the mapping of the customer journey from end to end and collaborate across the business to identify, prioritize and implement innovative solutions that meet our viewers’ needs, from products to technologies to advertising, content and customer support.”

Smith most recently served as head of product management at Sonos, a maker of “smart” speaker systems. Before that he was a partner at Microsoft, leading product design for Xbox and the TV/video experience for its new Xbox One console.

Hulu, co-owned by Disney, 21st Century Fox and NBCUniversal, recently announced an app for the Samsung Gear VR headset that will become available this fall.

Earlier this month, Hulu introduced a commercial-free plan that starts at $11.99 per month. The service has about 9 million subscribers.