Canada’s Rogers Communications announced Monday that it has entered into multi-year carriage deals with NBCUniversal and Warner Bros. Discovery.

Starting in September, Rogers will launch NBCU’s Bravo channel on its own cable systems and streaming service Citytv+, and will also hold the Canadian distribution rights to the channel’s English-language content, which includes popular reality TV series like The Real Housewives franchise, Vanderpump Rules and Top Chef.

And starting in January 2025, Rogers will be home to WBD's suite of English-language lifestyle brands, including HGTV, Food Network and other channels. 

Financial terms of the deal were not disclosed.

Rogers, Canada’s largest cable provider, ended the first quarter with 2.72 million pay TV subscribers — this platform alone represents a nice North American distribution bounty for WBD and Comcast-owned NBCU, both of which are dealing with vastly reduced reach in the U.S. because of cord-cutting. 

Also Read: Canada’s Rogers Licenses More Comcast Tech, Including a ‘New Device Powered by Entertainment OS’

Rogers said in a release that it “will work with Canadian distribution partners to make the content widely available,” with the ultimate goal to blend linear distribution with streaming options like its service, Citytv+.

“We’re evolving our business to reflect where consumers are going, bringing the best mix of U.S. and Canadian content to audiences in the way they want to watch it," said Colette Watson, president of Rogers Sports & Media, in a statement. “This investment also advances our position as a strong Canadian broadcaster that can compete with foreign streamers.”  

Canadian telecom Bell has become the first Canadian content provider for mobile-first streaming platform Quibi.

Bell Media's CTV News and TSN will provide news and sports as part of Quibi's Daily Essentials live-streamed program package. CTV News will stream on weekday mornings and evenings, as well as weekend mornings, while TSN daily sports updates will stream every morning, seven days a week. 

Also read: Can Quibi Build a Brand From Scratch Amid Stiff Streaming Competition?

Quibi launches in Canada and the U.S. April 6 and will be priced monthly at $6.99 Cdn with ads or $9.99 Cdn without ads. It will be $5 a month USD with ads and $8 USD without ads. 

"We are excited to partner with Bell and Canada's top news and sports brands from Bell Media to deliver daily curated programs that will provide Canadians all of the biggest moments and stories of the day in quick bites," said Jeff Katzenberg, founder and chairman of the board, Quibi.

"We're thrilled to expand our digital footprint in this partnership with the new and highly anticipated mobile platform, Quibi," said Randy Lennox, president, Bell Media. "Bell Media continues to adapt to the evolving media landscape by providing additional opportunities for our audiences to consume content more quickly on the innovative platforms of their choice."

Shaw Communications’s cable and satellite TV subs will have direct access to CraveTV, a subscription streaming service, for $6 per month after striking a deal with Bell Media.

Shaw, which backs competitive subscription streaming service shomi via a partnership with Rogers Communications, will offer CraveTV on multiple platforms, including its FreeRange TV app, which is powered by Comcast’s X1 platform, as well as CraveTV’s apps for iOS, Android, Apple TV, the web (www.craveTV.ca) and Samsung smart TV and Blu-ray players.

"By bringing CraveTV together with shomi and live television on-the-go, we have made FreeRange TV the most compelling television viewing app available to Canadians with the most content available anywhere," Jay Mehr, EVP and COO of Shaw, said in a statement. "We're in a world where customers are looking for the best opportunities to enjoy content and FreeRange TV with CraveTV and shomi delivers."

CraveTV offers more than 11,000 “assets,” including more than 300 series, and counts HBO and Showtime among its content anchors. It’s also offered via partners that include Eastlink, Telus Optik TV, Bell Fibe TV, Bell Satellite TV, Bell Aliant FibreOP TV,Access Communications, Northwestel, SaskTel, Cable Cable, Hay Communications, Mitchell Seaforth Cable TV, Tuckersmith Communications, Wightman Telecom, NRTC Communications, WTC Communications, Tbaytel, Execulink Telecom, and VMedia. 

Premium network Showtime is headed to the Great White North.

Under a new a long-term content licensing and trademark agreement between network parent CBS Corp. and Canada's Bell Media, the pay TV service's brand will appear over blocks of content available outside the United States.

The agreement is an expansion for Showtime programming in Canada, building on a previous CBS/Bell Media agreement that licensed current Showtime series on pay TV in the country. Over the course of the new agreement, Bell Media platforms CraveTV, a streaming service, and The Movie Network will become the exclusive sources of Showtime-owned first-run programming as well as most its catalog of scripted and unscripted series, documentaries and specials.

For Showtime, the deal underscores the success it has had building a premium brand in the United States, including a sequence of hit shows under Showtime Networks Inc. president David Nevins. That has made Showtime more of a year-round destination than a place viewers would turn to when Dexter or Weeds were making their runs.

Showtime also owns outright nine of its series and has an ownership interest in two more. That gives the premium cabler a clear path to licensing rights and sales internationally, as well as to streaming partners domestically. In the current crop of shows are such names as two-time Golden Globe Best Drama winner Homeland and this year's winner in that category, The Affair.

Bell Media president Kevin Crull said in a release: “Showtime has clearly become one of TV’s preeminent brands, and its slate of world-class and award-winning scripted and unscripted series, documentaries and specials guarantee our subscribers more of the premium TV they want on the platform of their choice.”

Under the Bell Media agreement, streaming service CraveTV will launch a "Showtime Collection" featuring the network's series, specials and documentaries, including at launch the immediate past seasons of current hits The Affair, Ray Donovan and Penny Dreadful, as well as originals Masters of Sex, Nurse Jackie, Weeds and more. All total, CraveTV will have rights to about 600 assets, the network said.

Additionally, a Showtime-branded programming block will launch later this year on Bell's TMN, a pay TV network. The programming will be available in English and French.

“This is a great moment in the history of Showtime, when for the first time our award-winning programming will be distributed and aggressively marketed as one brand beyond the United States,” Nevins said in the release. “This ground-breaking new deal was driven by the depth and breadth of our critically acclaimed original series. Bell Media, with their incredible range of platforms, is uniquely positioned to present Showtime to Canadian audiences in whatever form they choose to watch us.”