B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. This is the programming the networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through May 31).

On the strength of 293.5 million TV ad impressions, a promo for USA Network’s Dirty John: The Betty Broderick Story) is No. 1.

Traditional broadcasters are entirely absent from our top five, with the second through fifth positions also promoting cable fare: The Loud House (Nickelodeon), Snowpiercer (TNT), Barkskins (National Geographic) and Space Launch Live (Discovery).

Notably, the Nick promo has the highest iSpot Attention Index (138) in our ranking, getting 38% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Dirty John: The Betty Broderick Story, USA Network

Impressions: 293,457,972

Attention Score: 93.48

Attention Index: 85 (15% more interruptions than avg.)

Imp. Types: National 87%, Local 11%, VOD/OTT 2%

In-network Value: $2,776,095

Out-of-network Est. Spend: $1,078,697

2) The Loud House, Nickelodeon

Impressions: 235,021,760

Attention Score: 96.57

Attention Index: 138 (38% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $6,044,402

Out-of-network Est. Spend: $0.00

3) Snowpiercer, TNT

Impressions: 204,439,351

Attention Score: 95.84

Attention Index: 125 (25% fewer interruptions than avg.)

Imp. Types: National 92%, Local 5%, VOD/OTT 3%

In-network Value: $3,218,406

Out-of-network Est. Spend: $23,197

4) Barkskins, National Geographic

Impressions: 187,241,505

Attention Score: 84.35

Attention Index: 36 (64% more interruptions than avg.)

Imp. Types: National 88%, Local 10%, VOD/OTT 2%

In-network Value: $1,930,799

Out-of-network Est. Spend: $163,791

5) Space Launch Live, Discovery Channel

Impressions: 182,539,322

Attention Score: 96.41

Attention Index: 136 (36% fewer interruptions than avg.)

Imp. Types: National 88%, Local 11%, VOD/OTT 1%

In-network Value: $898,522

Out-of-network Est. Spend: $139,340

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. This is the programming the networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through May 24).

On the strength of 293.6 million TV ad impressions, a promo for TNT’s The Match: Champions for Charity is No. 1 (the golf special was also simulcast on TBS, TruTV and HLN). Cable networks dominate our top 5, with TNT joined by Nickelodeon, which hypes its Wild About Movies family film night in second place, and National Geographic and Discovery, which promote, respectively, Barkskins and All on the Line in fourth and fifth.

Meanwhile, NBC, the sole traditional broadcaster in our mix, grabs third place for The Titan Games. 

Notably, the Nickelodeon promo has the highest iSpot Attention Index (146) in our ranking, getting 46% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) The Match: Champions for Charity, TNT

Impressions: 293,558,538

Attention Score: 94.84

Attention Index: 115 (15% fewer interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $2,097,133

Out-of-network Est. Spend: $102,767

2) Wild About Movies, Nickelodeon

Impressions: 278,171,303

Attention Score: 96.74

Attention Index: 146 (46% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $7,513,393

Out-of-network Est. Spend: $0.00

3) The Titan Games, NBC

Impressions: 262,381,313

Attention Score: 89.24

Attention Index: 57 (43% more interruptions than avg.)

Imp. Types: National 85%, Local 14%, VOD/OTT 1%

In-network Value: $3,591,382

Out-of-network Est. Spend: $779,720

4) Barkskins, National Geographic

Impressions: 246,738,072

Attention Score: 93.26

Attention Index: 90 (10% more interruptions than avg.)

Imp. Types: National 88%, Local 10%, VOD/OTT 2%

In-network Value: $2,446,204

Out-of-network Est. Spend: $701,059

5) All on the Line, Discovery Channel

Impressions: 229,228,279

Attention Score: 94.19

Attention Index: 105 (5% fewer interruptions than avg.)

Imp. Types: National 99%, Local 1%, VOD/OTT 0%

In-network Value: $1,104,549

Out-of-network Est. Spend: $0.00

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Scripted historical series Barkskins premieres on Nat Geo May 25. Elwood Reid created the series, based on the novel by Annie Proulx. David Thewlis and Marcia Gay Harden star. 

Barkskins “examines the mysterious massacre of settlers in the vast and unforgiving wilds of 1690s New France that threatens to throw the region into all-out war,” said Nat Geo. 

There are eight episodes. Two air on premiere day. 

The day after they air, episodes are available on Hulu. 

Tallulah Haddon, Lily Sullivan, Aneurin Barnard and Zahn McClarnon are also in the cast. 

“It’s the first and last show set in 1690s Canada,” Reid told B&C. “We bring together a disparate group of characters, drop a few bodies and see what happens.”

Cable networks and streaming services will offer several new series and documentaries for viewers to peruse during the Memorial Day holiday week.

Prime video's drama series Homecoming will return May 22 for a second season with a new mystery-themed storyline, according to the streaming service. The new season stars Janelle Monáe (pictured) as a young woman who wakes up in a rowboat that's adrift in a lake with no memory of who she is or how she got there. 

Nat Geo will debut its new drama series Barkskins on Memorial Day (May 25). The series follows a group of settlers traveling from France to the uncharted land of North America during the 17th century. RELATED: Series Review 

Below are video trailers and premiere dates for several shows debuting the week of May 18 to May 25 on cable networks and streaming services (for some videos, viewer discretion is advised):

May 18 -- Blackballed (sports documentary) -- Quibi

May 18 -- Dead Still (dramedy) -- Acorn Tv

May 20 -- At Home with Amy Sedaris (returning series) -- truTV

May 20 -- Sleeping with Friends (reality) -- YouTube

May 21 -- The Split (drama) -- Sundance

May 21 -- Double Cross (drama) -- UMC

May 22 -- Homecoming (drama) -- Prime Video

May 25 -- Barkskins (drama) -- Nat Geo

May 25 -- Grant (documentary) -- History

Labor of Love debuts on Fox May 21. The unscripted show features Kristy Katzmann, a career woman who is ready to be a mother. Labor has 15 “sexy and sophisticated” guys competing to be the father, Fox said.

Kristin Davis of Sex and the City hosts. Executive producer Anne Walls called Labor “a deeper exploration into the journey of parenthood.”

The producers aimed to come up with an entertaining show that also informs women of the options they have regarding parenthood. “Women face a lot of choices in their mid-to-late 30s and early 40s,” executive producer Laurie Girion said.

Katzmann made an immediate impression on the producers in their talent search. “She’s so intelligent and articulate and beautiful,” Girion said. “She’s also open and willing to share.”

After eight weeks of challenges and dates, Katzmann will decide if she’s found the right partner, or go it alone.

The producers feel the show has a bit more substance than other find-a-mate series. “It gives the viewer an opportunity to think about all the different possibilities of parenting,” said Spike Van Briesen, executive producer.

Barkskins begins on Nat Geo May 25. It’s a peculiar scripted series adapted from a novel by Annie Proulx. “It’s a bear of a book, 700 pages, hundreds of years,” said Elwood Reid, exec producer/showrunner. “It’s a tricky thing to wrangle.”

Reid was drawn to it because Proulx “is an idol of mine” and because the subject matter is so out there. Set in what was called New France in Canada, the Catholic church has sent Jesuit priests to convert the indigenous people, and France sent indentured servants to populate its territory, along with young women to find husbands.

“It’s the first and last show set in 1690s Canada,” he said. “We bring together a disparate group of characters, drop a few bodies and see what happens.”

David Thewlis and Marcia Gay Harden are in the cast. Reid calls it “a rip-roaring good tale.” 

HBO Max Gets Craft-y

And May 27, Craftopia debuts on HBO Max. Lauren Riihimaki, known on YouTube as LaurDIY, hosts the kids crafting competition show.

Producing a TV show is a taller order than making something for YouTube, she said. “There are so many more moving parts,” Riihimaki said. “So much more goes into a show like Craftopia.

The contestants are between the ages of 9 and 15. Riihimaki is blown away by their skills, whether it’s crochet, origami or baking. “It’s pretty incredible to see what these kids are doing,” she said.

Riihimaki was a pretty crafty kid in her time, but not like these kids. “Oh my gosh, nothing at this level!” she said. 

National Geographic continues to build its original series portfolio with its latest scripted drama, Barkskins.

The series, based on the novel of the same name by Annie Proulx, takes viewers on a mysterious and dramatic journey through the uncharted landscape of 17th century North America through the eyes of settlers from France looking for a new start in an unfamiliar land.

The ensemble cast of characters features Rene Sel (Christian Cooke) and Charles Duquet (James Bloor) as part of a group of outcast indentured servants sent by France to populate what is considered New France in North America. The two are picked by wealthy landowner Claude Trepagny (David Thewlis) to build a new settlement in a swath of forest land populated by huge, thick trees.

Hovering over the settlers is a growing rift with the existing Iroquois, as well as English settlers in the region. The series opens with the mysterious massacre of French settlers and sets the stage for burgeoning animosity and mistrust between the various parties.

An ominous display of dead bodies hanging from a tree welcomes — or potentially warns — the new settlers, foreboding an eventual showdown between the opposing clans for control of the land.

The Scott Rudin-produced Barkskins uses the beautifully rich forest scenery as an important backdrop to tell the story of the challenges that the flawed-but-ambitious French outcasts face in settling a turbulent New World. The eight-part series will take viewers through the spawning of new families, from which alliances and enemies are created and tested over time.

Also turning in strong performances are Kaniehtiio Horn, Aneurin Barnard, Zahn McClarnon, David Wilmot, Tallulah Haddon and Marcia Gay Harden.

Nat Geo had originally scheduled to debut its much anticipated original drama series Genius: Aretha on Memorial Day but was forced to push that back. Viewers looking for a quality drama to watch during the holiday weekend will not be disappointed with Barkskins.