<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:dc="https://purl.org/dc/elements/1.1/"
     xmlns:dcterms="http://purl.org/dc/terms/"
     xmlns:media="http://search.yahoo.com/mrss/"
     xmlns:atom="http://www.w3.org/2005/Atom"
>
    <channel>
        <atom:link href="https://www.nexttv.com/feeds/tag/automation" rel="self" type="application/rss+xml" />
                    <title><![CDATA[ Latest from Next TV in Automation ]]></title>
                <link>https://www.nexttv.com/tag/automation</link>
        <description><![CDATA[ All the latest automation content from the Next TV team ]]></description>
                                    <lastBuildDate>Thu, 07 Oct 2021 18:09:04 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ How Automation Improves the Ad Sales Process ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/how-automation-improves-the-ad-sales-process</link>
                                                                            <description>
                            <![CDATA[ How Automation Improves the Ad Sales Process ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">WCa3PZxtbNo9gwd3YN3de9</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/KEb9KMTgAAzrwsW3YpPbeV-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 07 Oct 2021 18:09:04 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[matrix]]></category>
                                                    <category><![CDATA[TV Ad Sales]]></category>
                                                    <category><![CDATA[Buyers]]></category>
                                                    <category><![CDATA[automation]]></category>
                                                                                                                    <dc:creator><![CDATA[ A NextTV Paid Contributor ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KEb9KMTgAAzrwsW3YpPbeV-1280-80.jpg">
                                                            <media:credit><![CDATA[Matrix]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Matrix]]></media:description>                                                            <media:text><![CDATA[Matrix]]></media:text>
                                <media:title type="plain"><![CDATA[Matrix]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/KEb9KMTgAAzrwsW3YpPbeV-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Improving the TV Ad Sales Process for Buyers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/improving-the-tv-ad-sales-process-for-buyers</link>
                                                                            <description>
                            <![CDATA[ Media companies can improve their ability to compete for advertising dollars by simplifying the ad buying process and by increasing the levels of automation and standardization. By working together to support a Single Supply Point (SSP) for ad purchasing, large and small media organizations can make it easier for buyers to place ads. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">baEuK2gycgfGvbjsv5iRKe</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/jTPTgiBwEJ3SE9tJHqv6zH-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Tue, 21 Sep 2021 15:41:27 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Sep 2021 12:42:11 +0000</updated>
                                                                                                                                            <category><![CDATA[matrix]]></category>
                                                    <category><![CDATA[TV Ad Sales]]></category>
                                                    <category><![CDATA[Buyers]]></category>
                                                    <category><![CDATA[automation]]></category>
                                                                                                                    <dc:creator><![CDATA[ A NextTV Paid Contributor ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/jTPTgiBwEJ3SE9tJHqv6zH-1280-80.png">
                                                            <media:credit><![CDATA[Matrix]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Matrix]]></media:description>                                                            <media:text><![CDATA[Matrix]]></media:text>
                                <media:title type="plain"><![CDATA[Matrix]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/jTPTgiBwEJ3SE9tJHqv6zH-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Tatari Automates Insertion Orders for Linear, Streaming TV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tatari-automates-insertion-orders-for-linear-streaming-tv</link>
                                                                            <description>
                            <![CDATA[ NBCUniversal among broadcasters using the new system ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Jq8wt5Lad7en5DWadFeh9a</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/AHQtK9efM9i6My87JqZpHh-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Mon, 09 Aug 2021 13:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/AHQtK9efM9i6My87JqZpHh-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Tatari Automation]]></media:description>                                                            <media:text><![CDATA[Tatari Automation]]></media:text>
                                <media:title type="plain"><![CDATA[Tatari Automation]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/AHQtK9efM9i6My87JqZpHh-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Broadband Networks: Predictions for 2021 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/broadband-networks-predictions-for-2021</link>
                                                                            <description>
                            <![CDATA[ Liliane Offredo-Zreik looks at the year that was and what we can expect for 2021 ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">j92ZiBdDziaHyuckReWKLf</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/LeZjBss92TdfEmoMGArbhn-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 04 Jan 2021 19:59:25 +0000</pubDate>                                                                                                                                <updated>Fri, 08 Jan 2021 21:59:31 +0000</updated>
                                                                                                                                            <category><![CDATA[MCN Guest Blog]]></category>
                                                    <category><![CDATA[Viewpoint]]></category>
                                                                                                <author><![CDATA[ mcnstaff@futurenet.com (Liliane Offredo-Zreik) ]]></author>                    <dc:creator><![CDATA[ Liliane Offredo-Zreik ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LeZjBss92TdfEmoMGArbhn-1280-80.jpg">
                                                            <media:credit><![CDATA[Andrew Brookes/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[broadband]]></media:description>                                                            <media:text><![CDATA[broadband]]></media:text>
                                <media:title type="plain"><![CDATA[broadband]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/LeZjBss92TdfEmoMGArbhn-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ FreeWheel Helps Automate NBCU Linear Ad Scheduling ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/freewheel-helps-automate-nbcu-linear-ad-scheduling</link>
                                                                            <description>
                            <![CDATA[ FreeWheel has delivered a system that will automate and optimize the way NBCUniversal schedules commercials on its linear network, paving the way for more flexible, cross-platform campaigns, digital ad insertions and, eventually, addressable advertising on traditional TV channels. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">hAwMWtx6PC5aaMihbkJNiR</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/B38iFNX97MHTKQWHn2W7yT-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Wed, 02 Dec 2020 15:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 02 Dec 2020 23:31:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/B38iFNX97MHTKQWHn2W7yT-1280-80.png">
                                                            <media:credit><![CDATA[FreeWheel]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[FreeWheel]]></media:description>                                                            <media:text><![CDATA[FreeWheel]]></media:text>
                                <media:title type="plain"><![CDATA[FreeWheel]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/B38iFNX97MHTKQWHn2W7yT-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ NBCU Ad Sales Expands Relationship with Salesforce ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nbcu-ad-sales-expands-relationship-with-salesforce</link>
                                                                            <description>
                            <![CDATA[ Mobile staff gets more online resources ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">UULjfKDaMDBkxheXnV6CdM</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/mCam2szQmfUCmthp3cgUYn-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 01 Dec 2020 22:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mCam2szQmfUCmthp3cgUYn-1280-80.jpg">
                                                            <media:credit><![CDATA[NBCUniveral]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[LInda Yaccarino]]></media:description>                                                            <media:text><![CDATA[Linda Yaccarino]]></media:text>
                                <media:title type="plain"><![CDATA[Linda Yaccarino]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/mCam2szQmfUCmthp3cgUYn-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Will the Future of Ad Buying Be Automated? ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/will-the-future-of-ad-buying-be-automated</link>
                                                                            <description>
                            <![CDATA[ Pandemic speeds up industry trends ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">TZjE2ALzFLLUrY7WSqtCSG</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/Jsv4E8Y7Ka3rRpAWmmubFm-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 16 Nov 2020 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Maria Mryasova ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Jsv4E8Y7Ka3rRpAWmmubFm-1280-80.jpg">
                                                            <media:credit><![CDATA[IPONWEB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Maria Myrasova]]></media:description>                                                            <media:text><![CDATA[Maria Myrasova]]></media:text>
                                <media:title type="plain"><![CDATA[Maria Myrasova]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/Jsv4E8Y7Ka3rRpAWmmubFm-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Hire Costs: Tech Job Recruiting Faces More Hurdles in Top Markets ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/hire-costs-tech-job-recruiting-faces-more-hurdles-top-markets-414594</link>
                                                                            <description>
                            <![CDATA[ Hire Costs: Tech Job Recruiting Faces More Hurdles in Top Markets ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">q5dEhBxKLLrJkH1Xvy54eH</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/NZiuekCubbTTnX9EVzzPY4-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 14 Aug 2017 16:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[As I Was Saying]]></category>
                                                                                                <author><![CDATA[ garyarlen@gmail.com (Gary Arlen) ]]></author>                    <dc:creator><![CDATA[ Gary Arlen ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NZiuekCubbTTnX9EVzzPY4-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/NZiuekCubbTTnX9EVzzPY4-1280-80.jpg" />
                                                                                        </item>
            </channel>
</rss>