Arthur Orduña, an executive and engineer well known in cable circles, has been appointed chief innovation officer of vehicle rental company Avis Budget Group, effective August 29.

In that new role, Orduña will be tasked with working across functions at the company “to deliver state-of-the-art solutions to keep pace with changing customer expectations and to drive sustained, profitable growth,” the company said.

Parsippany, N.J.-based Avis runs more than 11,000 rental locations in about 180 countries. It also runs Zipcar, a top car-sharing network that touts more than 1 million members.

Orduña will report to Avis Budget Group CEO Larry De Shon. “We see innovation as a key enabler for our future success.  Arthur’s role will be to foster a culture of innovation to strengthen our brands and drive our business forward,” De Shon said in a statement.

Orduña is joining Avis from home security and automation giant ADT Corp., where he also served as chief innovation officer.

Orduña, who also had a stint at PayPal, is the former chief product officer of Canoe Ventures, the MSO-backed advanced advertising J.V., and served as SVP, policy and product at Bright House Networks (now part of Charter Communications).