Comcast has added new Apple mobile devices to its Xfinity Mobile service.

The Apple Watch Series 4 with built-in cellular will be available for purchase beginning Friday in Xfinity stores, with customers able to pre-register for the device immediately. The Apple Watch will add $10 a month to the cost of a mobile plan.

The 9.7-inch iPad mini, the 10.5-inch iPad Air and the 10.5-inch iPad Pro are available now from Xfinity Stores nationwide. Tablet prices start at $17.62 for 24 months at zero percent APR for the mini, with no money down.

Related: Comcast Lost $743 Million on Xfinity Mobile in 2018

“We’re excited to expand our lineup of Apple devices to include the advanced Apple Watch Series 4 with built-in cellular as well as the new iPad Air and iPad mini with LTE, helping support the growing mobile lifestyle of our customers,” said Billy Stephens, senior VP of wireless devices and supply chain for Xfinity Mobile. “Combined with the range of iPhone models we currently offer, we’re bringing more value to Xfinity users with our mobile offering by providing the device that best suits their way of living.”

Apple is pleased about the progress being made with its TV platform, but the company didn’t provide any shipment detail Tuesday when it reported fiscal Q1 results.

On the call, Apple CEO Tim Cook noted that the company has “put in our toe in the water” with respect to creating original content for Apple Music.

RELATED: Apple Ramping Up Plan for Original TV Shows, Movies: Report

“We are learning from that, and we’ll go from there,” he said, noting that Apple is positioned to participate in “the changes that are going on in the media industry” and the “break down” of the cable bundle.

One way the company is participating in that is with the Apple TV and the apps-friendly version of the product that was launched in the fall of 2015.

RELATED: Apple Launches New Apple TV

“We’re pleased with how that platform has come along,” Cook said.

Though no Apple TV unit sales were forthcoming, Apple posted $4.02 billion in revenues in its “Other Products” category (not including iPhones, iPads, Macs and services), down from $4.35 billion in the year-ago quarter.

But Apple was strong overall in the quarter, setting record revenues and iPhone sales.

Apple posted fiscal Q1 revenues of $78.04 billion, up 3.3%, and net income of $7.8 billion, or $3.36 per share, beating analyst estimates.

Fueled by the iPhone 7, Apple said it sold 78 million iPhones in the period, ahead of the 77 million expected by analysts. The iPhone 7 was Apple’s most popular model in the quarter, but also saw “strong demand” for the iPhone 7 Plus, Cook said.

Cook also said the company set revenue and unit records for the Apple Watch in Q1, but didn’t offer specific numbers. Apple also set revenue records for Services ($7.17 billion), which includes the company’s App Store, Apple Pay, Apple Music and iCloud businesses, and for the Mac ($7.24 billion) in the period.

However, Apple continued to see sales slow for the iPad on a year-over-year basis. Apple still sold 13 million of them in Q1, down 19% from the year-ago quarter. iPad revenues for Q1 came it at $5.53 billion, off from $7.08 billion, or 22%.

Luca Maestri, Apple’s SVP and CFO put a positive spin on it by pointing to NPD data showing that iPad has 85% of U.S. share for tablets priced above $200.

Cook added that Apple had a 1.6 million unit swing on channel inventory on the iPad in Q1 on a year-versus-year basis. “I’m very bullish on iPad,” he said.

Cook also reiterated Apple’s stance on M&A activity.

RELATED: Cook: Apple ‘Open to Acquisitions of Any Size’

“We are always looking at acquisitions,” he said. “We acquired 15 to 20 companies per year for the last four years. And we look for companies of all sizes…There's not a size that we would not do based on just the size of it. It's more about the strategic value of it.”

Long-time Apple exec Jeff Williams has been named chief operating officer at the CE giant, heading up one of several exec moves at the company announced Thursday. 

Among the other moves, Johny Srouji is coming on board as senior vice president for Hardware Technologies, and Phil Schiller, senior vice president of Worldwide Marketing, will expand his role to include leadership of the App Store across all Apple platforms, including the new app-friendly Apple TV and the Apple Watch.

Additionally, Tor Myhren will join Apple in Q1 2016 as vice president of marketing communications, reporting to CEO Tim Cook. Joining Apple from Grey Group, where he was chief creative officer and president of Grey New York, Myhren will succeed Hiroki Asai, who is retiring 18 years with Apple.

Newly named COO Williams joined Apple in 1998 as head of worldwide procurement, and in 2004 was named vice president of operations. He has overseen Apple’s supply chain since 2010, and was key to Apple’s launch of the iPhone, and oversees development of the Apple Watch.

Srouji joined Apple in 2008, and headed up custom silicon and hardware technologies at Apple, including batteries, application processors, storage controllers, sensors silicon, display silicon and other chipsets that power Apple’s product line, including the A4, the first Apple-designed systems-on-chip.

Apple devices – from the Apple TV and Macs to iPhones and iPads – are the top choice for authenticated TV Everywhere video starts, according to a new study from Adobe.

Per the latest Adobe Digital Index (ADI),  29% of all TVE video starts originate from an iPad, and more than 60% of all TV Everywhere starts come from an Apple product, whether that’s from an iPhone, iPad, Apple TV or Mac computer.

As the chart above shows, those starts outpace what Adobe is seeing from platforms that include smart TVs, Roku devices, Android smartphones and tablets and gaming consoles.

Among other findings, the report, which based its findings on visits across more than 10,000 websites, 2.67 billion TVE authentications, and 191 billion total online video starts, found a 2% increase in the overall share of mobile visits to U.S. sites – from 35% to 37% -- driven by the smartphone category and the emergence of larger “phablet” products such as the iPhone 6+.

Popularity of phablets are having an effect on tablet market share, which is down 5.5% -- from 9.1% to 8.6% -- of U.S. site visits, which Apple’s iPad taking the biggest hit, dropping from 7.2% to 6.6%.

“Phablets are ultimately relegating tablets to niche uses,” ADI principal Tamara Gaffney said, in a statement.

Adobe also presented some new data on the Apple Watch ahead of today’s Apple media event, which is expected to focus on the new gadget, which was unveiled last September.

Based on a survey of more than 1,000 U.S. consumers, ADI also found that 27% of consumers who own a smartphone or tablet and don’t currently own a smart watch are likely or very likely to buy one in the next six months. Of those, 67% said they would also be likely/very likely to purchase one of Apple’s new models.

Wearable technology is expected to drive growth in the entertainment and media sector as more and more (and younger and younger) consumers adapt devices and monitors that are not only worn, but woven into the very fabric of their wardrobes, according to a recent study by PricewaterhouseCoopers.

Wearable technology made a splash a few years ago with Google Glass, basically a computer with a head-mounted display. Earlier this year Apple upped the ante with the Watch, a wearable device that is capable of receiving phone calls, messages and texts, and controlling other Apple devices.

New devices on the drawing boards include monitoring technology woven into clothing that can detect heart rates and blood oxygen during exercise, as well as futuristic communications devices like wrist phones. 

According to PwC’s The Wearable Future, companies in the entertainment and media sector could have the largest growth opportunity in the wearables market. PwC estimates that about 2 million smartwatches were sold in the U.S. in 2013, and as of March 14, 3.3 million fitness trackers had been sold in the country. That number is expected to grow to 19 million this year (for smartwatches, headsets and activity trackers) and with projections that sales of wearable devices could reach 130 million units in 2018, the prospects are enormous.

PwC, in conjunction with researcher BAV Consulting, surveyed 1,000 consumers (across age, gender income and regions) via a 25-minute online questionnaire to examine the positive and negative trade-offs of wearable technology and to gain insight on how values, attitude and behaviors will shift once these technologies become more mainstream. As a result, PwC determined that:

·                     About 73% of respondents expect wearable technology to make media and entertainment more immersive and fun, with millennials responding in the positive at an even higher rate (79%). As expected, more millennials (64%) said they would be excited to try a wearable technology product introduced by an entertainment or media company than the general population (42%).

·                     As social media becomes the vehicle for which more and more information is received, consumers want wearable technology to offer anytime/anywhere access to their favorite networks. This is especially resonant with younger viewers – millennials were three times as likely as the general population to list real-time social media updates as an important benefit of wearables.

·                     About 97% of American children ages 12 to 17 play an average of one hour of video games per day. Wearable technology is poised to offer a host of new platforms and devices to make gaming more visually and physically engaging than ever before. About 64% of consumers ages 18 to 24 say they would be motivated by this.

·                     Additionally, wearables open up more advertising inventory – blank canvases for highly targeted message placements, especially in the form of content with greater relevancy and context to the user and can also provide a meaningful opportunity to drive product sales and e-commerce.

“The media company of the future must combine insights with curated experiences, and find new ways of monetization – not merely through conventional advertising and paid content offerings. Wearables offer media companies a huge new frontier of relevance and immersive experiences, helping to engage audiences by providing the most relevant content,” said PwC’s U.S. advisory entertainment, media & communications leader Deborah Bothun, in a statement.

Apple on Tuesday unveiled two new bigger, more pixel-packed iPhone models – the iPhone 6 and the iPhone 6 Plus.

The models represent the “biggest advancement in the history of iPhone,” Apple CEO Tim Cook said during the event, which was being live streamed, though many viewers were complaining on Twitter as the stream was buffering and breaking under the stress.

The iPhone 6 touts a 4.7-inch display and resolution of 1334x750 (over 1 million pixels), while the iPhone 6, considered a “phablet” as it’s a cross between a phone and a small tablet, has a 5.5-inch display and 1920x1080 resolution (over 2 million pixels).

The new devices also sport a next-gen Apple A8 64-bit processor that touts 2 billion transistors, and 50% GPU performance gain, Apple said.

The new models will also support higher-quality calls using voice over LTE ( VoLTE) as well as WiFi-based calling, and will be capable of connecting via up to 20 LTE wireless bands. Both phones also use Apple Pay, a new system that lets consumers buy goods and services with a touch of a finger.

Apple will start the pre-orders process on September 12. The iPhone will sell for $199 (16 gigabytes),  $299 (64 GB) and $399 (129 GB), with a two-year contract.  The iPhone 6 Plus will start at $299 (16 GB), and move up to $399 (64 GB) and $499 (128 GB), with a two-year contract. Consumers can preorder them on Friday, Sept. 12; they will become available at retail in the several countries, including the U.S., Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK on Friday, Sept. 19.  

Apple will continue to sell the iPhone 5 starting at $99, and the free iPhone 5c.

Apple said the new iPhones will also allow developers to optimize their apps for the different screen sizes in the iPhone lineup.

The @XfinitySports Twitter handle chimed in, tweeting: “The @XFINITY TV Go app is going to look FANTASTIC on the iPhone 6 & iPhone 6 Plus #AppleLive. #MostLiveSports all the time!”

Apple said the App Store is now has 1.3 million apps available.

Cook’s version of the “one more thing” line made famous by the late Steve Jobs was the expected smartwatch. The squarish Apple Watch (no “i” for this one) is controlled by a dial on the side of the device, called a “Digital Crown,” that’s optimized for navigating the smaller screen size (including zooming and scrolling), as well as something called Force Touch, which senses the difference between a tap and press. 

“We didn’t take the iPhone and shrink the UI and strap it on your wrist,” Cook said.

The Apple Watch will come in gold, black,  gray, aluminum and stainless steel,  offer three “collections” (the basic Apple Watch, Apple WatchSport and Apple Watch Edition) and two different sizes (38 mm and 42mm). It also bakes in health monitoring features and  uses a wireless charging mechanism. It also ushers in a “Taptic Engine” and a built-in speaker that, when used together, delivers alerts and notifications that the consumer “can both hear and feel.”

Apple Watch supports 802.11b/g and Bluetooth 4.0 to pair with the user’s iPhone.

Apple Watch, to be available in early 2015, will start at $349, and will be compatible with the iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running the latest version of iOS 8. 

As Apple gets into the smartwatch game, programmers are already starting to target the platform. Among recent examples, both ESPN and The Weather Channel have launched apps for the Pebble smartwatch platform.

Apple also announced that iOS 8 will be released on September 17 and include new features such as predictive typing for Apple’s QuickType keyboard and Family Sharing. iOS 8 also comes with a new Health app that gives users fitness data that can be stored and accessed from iCloud Drive.