Redbox provides the top mobile app for millennial-age consumers in the U.S., while the Plex app ranks super-high in that 25-44 age group across not just the U.S., but in Canada, the UK and Australia, as well. 

Redbox and Plex also rank high among Gen-X and Boomer consumers in the U.S. (defined as anyone older than 45), but the TV Guide and DirecTV mobile apps rank highest in monthly active users among those older age groups.

So says the erstwhile App Annie, now going by the lower-cased moniker "data.ai," which just published its latest "State of Media and Entertainment" report. As first noticed by Protocol, the report is some surprising nuggets -- beyond the fact that two aspiring U.S. ad-supported streaming providers rank so highly with millennial-aged consumers.

For example, the Crunchyroll mobile app ranks No. 1 in monthly active usage among Gen Z consumers measured by data.ai, not just in the United States, but in Canada, the UK and Germany, as well. Crunchyroll comes in No. 2 among 16-24-year-olds in France and Australia.  

For its part, data.ai is only measuring usage of Apple iOS and Google Android mobile apps, which almost undoubtably explains why the most popular subscription streaming apps -- Netflix, Disney Plus and HBO Max, for example -- show up in the top 10 for monthly active users for Gen-Z, but don't rank for older consumers, who prefer to watch these services on devices like smart TVs. 

The Peacock app for Apple’s iOS mobile devices was the top ranked overall app in terms of downloads Wednesday, according to two research companies that track the uptake of mobile apps, App Annie and Sensor Tower.

The firms didn’t disclose the number of downloads for the new Comcast/NBCUniversal streaming app, which hit digital stores Wednesday. NBCU has not released official figures. And mobile apps tell only a portion of the story—it gives no indicator, for example, as to how many users downloaded the Peacock app for Apple TV, Android TV, Xbox One, PlayStation 4 or other compatible living-room devices. 

But strong first-day performance gives some indicator of overall demand for Peacock, which offers a free AVOD component, a premium $4.99-a-month subscription plan, or a $9.99 premium no-ad tier. 

According to Sensor Tower, Peacock’s first-day demand wasn’t as high as Disney Plus, which garnered 10 million first week sign ups back in November. But Peacock’s first day was far more boffo than other recent streaming wars debuts, notably Quibi and HBO Max, neither of which topped the mobile app charts. 

“Peacock is second only to Disney Plus among all new subscription video on demand (SVOD) app launches since at least 2014,” a Sensor Tower spokesperson told Forbes.

Also read: Peacock’s Android Apps Delayed in Google Play Store Search

Notably, Peacock ranked only 11th in App Annie’s Google Play free app rankings. For much of Wednesday launch day, the Peacock app for Android mobile devices, and other Google gadgets, was available for download within the Google Play Store. But it didn’t surface in search. 

After tallying 1.7 million app downloads its first week and declaring it a better-than-expected result, new mobile-first streaming service Quibi seems to be losing momentum.

According to mobile business tracking firm App Annie, the Quibi app for iPhone has fallen to 82nd place among a ranking of the most popular apps in Apple’s app store, trailing Netflix, Hulu, Disney Plus, Amazon Prime Video and pretty much every other already established streaming service.

Visit Next TV to read more stories like this one. 

The picture is quite a bit better in the Google Play Store, where the Quibi Android app ranks 15th and is the top-ranked streaming service app. (The Zoom conferencing app is, not so surprisingly, No. 1 across Android and iOS.)

It’s difficult to understand why Quibi is performing significantly better on Android. According to Comscore, Android controls about 54% of the U.S. mobile market vs. 45% for iOS.

Related: Quibi’s Whitman: 1.7M First-week Downloads ‘Exceeded Our Expectations’

The download metrics are meaningful in that they offer a sense as to how many individuals are using the service in the early phase of its release, which initially occurred Monday, April 6.

Backed with $1.75 billion in private funding, Quibi is a streaming service built exclusively around the mobile environment, offering up gobs of original, newly branded content from established producers, cut into episodes of 10 minutes or less.

It’s a new brand, trying to establish a beachhead with 175 new original shows no one has ever heard of before, using a format that has seemingly been negatively impacted by the COVID-19 pandemic.

Related: Katzenberg on Quibi: 'If You Make It and It's Good, They Will Come'

Reviewers, who have been by-in-large pretty harsh on the platform so far, seem to be evaluating Quibi’s content in the living-room context of Netflix or Disney Plus, rather than interpreting through the lens of a viewer seeing the shows in their natural habitat—on the go, in the subway or the office break room.

Nonetheless, Quibi is scrambling to engineer a solution for porting its content onto televisions.

“We had always planned to be able to cast to your TV, so we’re going to see if we can accelerate that in the engineering roadmap,” Quibi CEO Meg Whitman said on CNBC. “We’ll eventually get there, but it was never a part of the launch. If we had known about COVID, maybe it would have been.”

After tallying 1.7 million app downloads its first week and declaring it a better-than-expected result, new mobile-first streaming service Quibi seems to be losing momentum.

According to mobile business tracking firm App Annie, as of Friday the Quibi app for iPhone has fallen to 82nd place among a ranking of the most popular apps in Apple’s app store, trailing Netflix, Hulu, Disney Plus, Amazon Prime Video and pretty much every other already established streaming service. 

The picture is quite a bit better in the Google Play Store, where the Quibi Android app ranks 15th and is the top-ranked streaming service app. (The Zoom conferencing app is, not so surprisingly, No. 1 across Android and iOS.)

It’s difficult to understand why Quibi is performing significantly better on Android. According to Comscore, Android controls about 54% of the U.S. mobile market vs. 45% for iOS. 

Also read: Quibi’s Whitman: 1.7M First-week Downloads ‘Exceeded Our Expectations’

But the download metrics are meaningful in that they offer a sense as to how many individuals are using the service in the early phase of its release, which initially occurred Monday, April 6. 

Backed with $1.75 billion in private funding, Quibi is a streaming service built exclusively around the mobile environment, offering gobs of original, newly branded content from established producers, cut into episodes of 10 minutes or less. 

It’s a new brand, trying to establish a beachhead with 175 new original shows no one has ever heard of before, using a format that has seemingly been negatively impacted by the COVID-19 pandemic--it's for viewers who are out and about, not stuck at home. 

Also read: Katzenberg on Quibi: 'If You Make It and It's Good, They Will Come'

Reviewers, who have been by-in-large pretty harsh on the platform so far, seem to be evaluating Quibi’s content in the living-room context of Netflix or Disney Plus, rather than interpreting through the lens of a viewer seeing the shows in their natural habitat—on the go, in the subway or the office break room.

Nonetheless, Quibi is scrambling to engineer a solution for porting its content onto televisions. 

“We had always planned to be able to cast to your TV, so we’re going to see if we can accelerate that in the engineering roadmap,” Quibi CEO Meg Whitman said on CNBC. “We’ll eventually get there, but it was never a part of the launch. If we had known about COVID, maybe it would have been.”

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The Disney Plus app was downloaded 5 million times on its launch day earlier this week in the UK, Austria, Germany, Ireland, Italy, Spain and Switzerland, according to research firm App Annie.

For comparison, when Disney Plus launched in North America on November 12, App Annie registered 3.1 million app downloads for the service. Disney Plus registered 28.6 million subscribers from November 12 through December 31.

Also read: Disney Plus Int’l Expansion Will ‘Ride Existing Infrastructure’ Already Built Out by Netflix: Analyst

App downloads don’t translate directly into subscriptions. For example, a single subscription can translate into multiple downloads, with multiple family members outfitting all of their respective devices.

Also read: Disney Plus: How It Went From Zero to 28.6 Million in Less Than Three Months

But the large number portends a swift uptake that is predicted for a territory with time on its hands due to COVID-19 social distancing, and a preference for Disney’s well-travelled programming brands. 

The Disney Plus app was downloaded 5 million times on its launch day earlier this week in the UK, Austria, Germany, Ireland, Italy, Spain and Switzerland, according to research firm App Annie.

For comparison, when Disney Plus launched in North America on November 12, App Annie registered 3.1 million app downloads for the service. Disney Plus registered 28.6 million subscribers from November 12 through December 31. 

Also read: Disney Plus Int’l Expansion Will ‘Ride Existing Infrastructure’ Already Built Out by Netflix: Analyst

App downloads don’t translate directly into subscriptions. For example, a single subscription can translate into multiple downloads, with multiple family members outfitting all of their respective devices. 

Also read: Disney Plus: How It Went From Zero to 28.6 Million in Less Than Three Months

But the large number portends a swift uptake that is predicted for a territory with time on its hands due to COVID-19 social distancing, and a preference for Disney’s well-travelled programming brands.