B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through July 31.

Discovery’s Shark Week is No. 1 for the third week in a row. The network also snags third place for Naked and Afraid XL: Frozen.

The rest of the chart is once again dominated by cable networks, with Discovery joined by Food Network, which cooks up excitement for the second season of Alex vs America in second place (for a second week in a row); TNT, which hypes the final season of crime drama Animal Kingdom in fourth; and Hallmark Channel, which gives some love to its new romantic movie A Splash of Love in fifth.

Notably, A Splash of Love scores the week’s highest iSpot Attention Index (119), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Shark Week, Discovery

Impressions: 377,301,038

Interruption Rate: 1.45%

Attention Index: 114 (14% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $970,513

Out-of-network Est. Spend: $366,555

2) Alex vs America, Food Network

Impressions: 365,470,510

Interruption Rate: 1.72%

Attention Index: 101 (1% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $1,051,807

Out-of-network Est. Spend: $502,906

3) Naked and Afraid: XL, Discovery

Impressions: 275,380,525

Interruption Rate: 1.61%

Attention Index: 98 (2% more interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $598,982

Out-of-network Est. Spend: $288,443

4) Animal Kingdom, TNT

Impressions: 201,851,886

Interruption Rate: 1.65%

Attention Index: 103 (3% fewer interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $451,893

Out-of-network Est. Spend: $529,764

5) A Splash of Love, Hallmark Channel

Impressions: 193,426,076

Interruption Rate: 3.73%

Attention Index: 119 (19% fewer interruptions than avg.)

In-network Value: $967,558

Out-of-network Est. Spend: $0

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through July 24.

Discovery’s Shark Week is No. 1 for the second week in a row.

The rest of the chart is once again dominated by cable networks, with Discovery joined by Food Network, which cooks up excitement for the second season of Alex vs America in second place; Hallmark Channel, which gives some love to original romantic movie Christmas in Toyland (part of its Christmas in July programming block) in third place; and TNT, which hypes the final season of original crime drama Animal Kingdom in fourth.

Rounding out the ranking is the sole traditional broadcaster in our ranking, CBS, which promotes reality competition The Challenge: USA in fifth.

Notably, The Challenge: USA scores the week’s highest iSpot Attention Index (137), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Shark Week, Discovery

Impressions: 582,458,828

Interruption Rate: 1.72%%

Attention Index: 108 (8% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $1,692,974

Out-of-network Est. Spend: $842,837

2) Alex vs America, Food Network

Impressions: 215,902,207

Interruption Rate: 1.63%

Attention Index: 99 (1% more interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $706,810

Out-of-network Est. Spend: $206,723

3) Christmas in Toyland, Hallmark Channel

Impressions: 194,084,342

Interruption Rate: 3.74%

Attention Index: 117 (17% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $1,040,973

Out-of-network Est. Spend: $0.00

4) Animal Kingdom, TNT

Impressions: 172,927,763

Interruption Rate: 2.21%

Attention Index: 96 (4% fewer interruptions than avg.)

In-network Value: $607,971

Out-of-network Est. Spend: $410,845

5) The Challenge: USA, CBS

Impressions: 157,125,329

Interruption Rate: 1.27%

Attention Index: 137 (37% fewer interruptions than avg.)

In-network Value: $913,041

Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

A behind the scenes look at Super Bowl LIV's halftime show and the final run of TNT's drama series Animal Kingdom highlight a busy Father's Day week of premieres across cable networks and streaming services.

Netflix's June 14 debut of Halftime follows music superstar Jennifer Lopez as she prepares for her 2020 Super Bowl halftime performance with fellow artist Shakira.

TNT's Animal Kingdom debuts its sixth and final season on June 19. The 13-episode season, which follows the exploits of a criminal family enterprise, stars Sawn Hatosy, Jake weary, Ben Robson and Finn Cole. Also launching its final season is Hulu's dramedy series Love, Victor. The show's third season, which stars Michael Cimino, debuts June 15 on both Hulu and Disney Plus.

Below are video trailers and premiere dates for multiple shows debuting the week of June 13 to June 19 on cable networks and streaming services (for some videos, viewer discretion is advised):

June 15 – God’s Favorite Idiot (comedy) – Netflix

June 15 – Iron Chef: Quest for an Iron Legend (reality) – Netflix

June 16 – Father of the Bride (movie) – HBO Max

June 16 – Leave No Trace: A Hidden History of the Boy Scouts (documentary) – Hulu

June 16 – Rutherford Falls (returning series) – Peacock

June 16 – The Old Man (drama) – FX

June 16 – Martin: The Reunion (special) – BET Plus

June 16 – Players (comedy) – Paramount Plus

June 17 – Cha Cha Real Smooth (dramedy) – Apple TV Plus

June 17 – Jerry and Marge Go Large (movie) – Paramount Plus

June 17 – Good Luck to You, Leo Grande (movie) – Hulu

June 17 – The Lake (comedy) – Prime Video

June 17 – Spiderhead (movie) – Netflix

June 17 – This Summer I Turned Pretty (drama) – Prime Video

June 19 – Flatbush Misdemeanors (returning series) – Showtime

The sixth and final season of crime drama Animal Kingdom is on TNT Sunday, June 19. There are two episodes that night. 

Shawn Hatosy, Ben Robson, Jake Weary, Finn Cole and Leila George are in the cast. 

In season six, the Cody boys discover they can’t outrun their past. With their empire expanding, a cold case investigation sets off events that put the family in jeopardy. “Revenge, betrayal, and a reckoning with long forgotten violence leads to an explosive conclusion six seasons in the making,” according to TNT. 

Animal Kingdom is produced by John Wells Productions in association with Warner Bros. Television. John Wells, Daniele Nathanson, Erin Jontow, Nick Copus and Bradley Paul are the executive producers. 

The show was developed for television by Jonathan Lisco and inspired by an Australian film written and directed by David Michôd and produced by Liz Watts. The two are executive producers on the series. ■

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the 7-day period through July 11.

On the strength of 385.5 million TV ad impressions, a Discovery promo for Shark Week tops our chart.

Traditional broadcasters sweep the next three spots: CBS gives some love to Love Island in second, NBC sets the stage for the Tokyo Summer Olympics in third, and ABC promotes the NBA Finals in fourth.

Closing out the top five, TNT hypes the fifth season of its original drama Animal Kingdom.

Notably, the Shark Week spot has this week’s highest iSpot Attention Index (109), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Shark Week, Discovery

Impressions: 385,503,136

Interruption Rate: 1.52%

Attention Index: 109 (9% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $1,179,241

Out-of-network Est. Spend: $394,406

2) Love Island, CBS

Impressions: 279,083,496

Interruption Rate: 2.50%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 92%, Local 6%, VOD/OTT 2%

In-network Value: $1,818,531

Out-of-network Est. Spend: $53,838

3) Tokyo Summer Olympics, NBC

Impressions: 274,385,379

Interruption Rate: 1.95%

Attention Index: 101 (1% fewer interruptions than avg.)

Imp. Types: National 90%, Local 8%, VOD/OTT 2%

In-network Value: $1,838,356

Out-of-network Est. Spend: $2,318

4) NBA Finals, ABC

Impressions: 238,583,625

Interruption Rate: 1.82%

Attention Index: 98 (2% more interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $4,942,549

Out-of-network Est. Spend: $349,528

5) Animal Kingdom, TNT

Impressions: 198,282,269

Interruption Rate: 3.42%

Attention Index: 85 (15% more interruptions than avg.)

Imp. Types: National 93%, Local 5%, VOD/OTT 2%

In-network Value: $669,806

Out-of-network Est. Spend: $600,772

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

The first full week of July will feature several new and returning scripted series premieres as well as two high-profile movie releases across cable and streaming services.

On the scripted front, HBO Max’s reboot of the classic CW series Gossip Girl premieres July 8, while the same night Freeform brings back its black-ish spinoff grown-ish for its fourth season. Also, HBO on July 11 premieres comedy series The White Lotus, starring Connie Britton, Steve Zahn and Molly Shannon.

Disney Plus rings up two marquee movie debuts beginning July 7 with the animated film Monsters at Work, based off the Monsters, Inc. movie franchise. Billy Crystal, John Goodman, Bonnie Hunt and John Ratzenberger all return to the franchise for Monsters At Work.

Disney Plus on July 9 will premiere the much-anticipated Marvel Studios-produced Black Widow movie, starring Scarlett Johansson as the title character. Black Widow will be available to Disney Plus subscribers for an additional $29.99 on the same day it debuts in theaters.

Below are video trailers and premiere dates for several shows debuting the week of July 6 to July 11 on cable networks and streaming services (for some videos, viewer discretion is advised):

July 6 -- I Think You Should Leave With Tim Robinson (returning series) -- Netflix

July 9 -- Fear Street Part Two: 1978 (horror movie) -- Netflix

July 9 -- Virgin River (drama) -- Netflix

July 9 -- This Way Up (returning series) -- Hulu

July 9 -- Leverage: Redemption (returning series) -- IMDb TV

July 9 -- The Patrick Star Show (animation) -- Nickelodeon

July 11 -- Animal Kingdom (returning series) -- TNT

July 11 -- History of the Sitcom (documentary series) -- CNN

TBS has partnered with Tiffany Haddish to offer a weekly Friday-night package of movies with diverse and inclusive themes, the network announced during WarnerMedia's upfront presentation Wednesday. 

Friday Night Vibes, hosted by Haddish, will debut June 18 and will feature comedy, action and culturally significant films that are inclusive of diverse voices, said the network. The movie block will launch with boxing-themed action films Creed and Creed 2.

Read Also: TNT, TBS To Show Max Originals in Low-Ad 'Front Row' Windows

Along with the movies, Friday Night Vibes will feature celebrity interviews and musical performances, with Haddish guiding viewers through special behind-the-scenes moments and authentic conversation. Friday Night Vibes will be executive produced by Reginald Hudlin, Phil Gurin and Byron Phillips.

In other WarnerMedia upfront news, WarnerMedia has renewed TBS’ competition series Wipeout and comedy series Chad, as well as truTV’s Fast Foodies.

• TNT will debut the fifth season of Animal Kingdom on July 11 while TBS premieres the third season of Miracle Workers: Oregon Trail on July 13.

• TruTV will debut the ninth season of Impractical Jokers on July 8, a week after the network debuts two specials based on the comedy series — Impractical Jokers Awards Show and Impractical Jokers: The Movie. The network will also premiere Backyard Bar Wars beginning July 8.

Read Also: Batman, Superman Series Coming to HBO Max and Cartoon Network

TNT has renewed crime drama Animal Kingdom for a sixth and final season. Season five starts this summer. 

Shawn Hatosy, Ben Robson, Jake Weary, Finn Cole, Leila George, Rigo Sanchez and Jon Beavers are in the cast. 

The show is about a teen who moves in with his estranged relatives, a crime-oriented family, following the death of his mother. In season five, Pope (Hatosy), Craig (Robson), Deran (Weary) and J (Cole) are still dealing with the fallout from the events surrounding Smurf’s death, including family members out for revenge. With their kingdom without a leader, the Codys struggle to maintain their fragile alliance, and to see which of them will come out on top. 

Ellen Barkin played Smurf in seasons one through four. 

Animal Kingdom reached 27 million viewers in season four across all platforms, according to TNT. 

The show is produced by John Wells Productions in association with Warner Bros. Television. John Wells, Daniele Nathanson and Erin Jontow are executive producers. 

It was developed for television by Jonathan Lisco and inspired by an Australian film written & directed by David Michôd and produced by Liz Watts, who are executive producers on the series.

Magic of Disney’s Animal Kingdom premieres on Disney Plus Sept. 25. There are eight episodes and Josh Gad narrates. 

National Geographic produces the series, which “gives viewers an all-encompassing backstage pass to explore the magic behind two of the world’s most beloved animal experiences, Disney’s Animal Kingdom Theme Park and The Seas with Nemo & Friends at EPCOT,” said Disney Plus. “Viewers get unprecedented access to some of the most rare and beautiful creatures on the planet and meet the animal care experts who have formed remarkable bonds with the parks’ 5,000 plus animals.”

The series looks at gorilla baby Grace, giraffe Kenya, lion Dakari and hippo Gus, among many other animals. 

Gad voiced Olaf in the Frozen movies. 

Some of the technology that’s used in Magic of Disney’s Animal Kingdom includes custom-built GoPro housings, 18-foot cranes and underwater camera systems.”

TNT will bring back its drama series Animal Kingdom for its fourth season on May 28, the network revealed Wednesday.

The new season of Animal Kingdom, which stars Ellen Barkin, Shawn Hatosy, Ben Robson and Emily Deschanel, continues to follow the lives of Cody criminal family, led by its matriarch Smurf (Barkin). In the new season Smurf is back on top and reminding her boys who's boss, no matter whom she hurts in the process, according to TNT. 

WGN America’s crime drama 100 Code starts May 29, and tells the story of a serial killer who left his mark in New York and Stockholm, and the police — Dominic Monaghan’s Tommy Conley character in New York and Michael Nyqvist’s Mikael Eklund in Stockholm — trying to track him down.

It comes from producer Bobby Moresco, who said the genesis came from the book Merrick — by Irish author Ken Bruen — being sent to him, to see if he could make a film out of it. Moresco, whose film credits include Crash and Million Dollar Baby, did not see a movie. But he was intrigued by the book’s main character, and worked out a deal to set him in a series. That puts Conley, a no-nonsense NYPD detective, at the center of 100 Code.

Cast and crew were shocked when Nyqvist died of lung cancer last June. “Heartbreaking,” is how Moresco described it. “He was strong as an ox. And I want to tell you, he was the nicest man in the world — a gentleman, a family man.”

The 100 Code master plan only had Nyqvist in the first season, with Conley heading back to New York in search of the killer.

What makes 100 Code stand out amidst this packed landscape of really good TV? “Everything’s been done,” Moresco acknowledged. “What makes any show different is what the writers and actors bring to it.”

He said the series delves into anonymity, and how the internet “allows anyone to say anything” with impunity. The web plays a key role in 100 Code’s murders. “Technology scares the hell out of me,” Moresco said.

WGN America has been a great partner, he added. “Any time a network loves your show, you love them.”

Also on May 29, it’s season three of Animal Kingdom on TNT (pictured). Ellen Barkin’s Smurf is in jail and J, played by Finn Cole, is in charge. “The boys really start to test J’s mettle, to see if he’s got what it takes to not only be in charge, but to be a Cody,” said David Rodriguez, co-executive producer and director.

Denis Leary has joined the cast, playing Billy, a “man-of-the-world junkie,” said Rodriguez, that Smurf kicked out years ago, but remains connected to the family because he is Deran Cody’s dad.

He and Barkin face off when Smurf gets out of jail. “It’s fun to watch these two veterans grace the screen, and size each other up,” Rodriguez said.

He promised big things for the new season. The family “gets bolder and the crimes get bigger,” Rodriguez said. “We do some really, really crazy s--t this season.”

Telsey Advisory Group media analyst Tom Eagan increased his price target on Time Warner Inc., to $91 per share on Friday, based on what he believes is a strong slate of new programming targeting younger viewers, which should serve as a complement to its existing sports programming.

Eagan’s price increase represents a hefty premium (23%) to the shares, which closed at $74.07 each on May 26, and comes at a time when pay TV networks are under pressure to find new ways to attract younger viewers. It also comes on the heels of reports that Time Warner held informal talks late last year with Apple about a possible takeover.

Those talks never left the preliminary stage – according to the Financial Times, the meeting was initially between Apple’s SVP Internet software and services Eddy Cue and Time Warner EVP international and corporate strategy Olaf Olafsson to discuss a possible programming licensing deal for Apple’s since delayed TV service. The talks never involved Apple CEO Tim Cook or Time Warner chairman and CEO Jeff Bewkes.

Back in 2014, 21st Century Fox made an $80 billion unsolicited offer for Time Warner, which was rejected by the company’s board of directors. Fox dropped its pursuit in August of that year.  Bewkes pledged to turn the company around, which he did by restructuring the Turner Networks division and launching HBO Now, the premium network’s standalone over-the-top offering.  

Time Warner, like other pay TV programmers, have been under pressure as OTT and declining pay TV rolls have chipped away at affiliate fees. But Eagan, in his report, said that Turner’s latest upfronts were encouraging, offering a slate of shows specifically targeted at young makes and females. While other networks have done the same – targeting a young demographic has been TV’s mission practically since the first broadcast signals were transmitted -- the new strategy (which Eagan calls "Frat Boys and Bad Girls") marks the continued departure from Turner's past practice of loading up the schedule with syndicated re-runs.

At TNT (whose tag line is TNT: Drama. Boom), new shows that feature strong female leads and are targeted to young women like Good Behavior and Animal Kingdom, join freshman shows like TBS comedy Wrecked – a Lost parody that takes comic aim at the survivors of a plane crash – that are focused on the young male demographic.

“Our early take is that the original programming appears compelling enough to draw the younger demographic that Turner Ad Sales is seeking,” Eagan wrote.

Add to that Turner’s strong sports offerings with the National Basketball Association, Major League Baseball and its recently extended deal for the NCAA Men’s Basketball Tournament and the networks could attract a wide swath of that audience.

“Ratings will, of course, be a major swing factor, especially in 2H16 after the new shows are launched,” Eagan wrote. “But, longer term, the strategy makes sense. Time Warner has realized that a major network's ratings can no longer be fueled by syndicated programming. The new world is original.”