Add cable service packages from Comcast to the products and services available at Amazon.com.

As first spotted by TV Predictions, the recently launched “Amazon Cable Store” features a range of services from Comcast, spanning stand-alone broadband service, to double-play and triple-play packages. According to Variety, consumers in consumers in all Comcast service areas not yet eligible to purchase cable service packages as Amazon extends support all of the MSO’s regions.

Comcast, which has been asked for comment on the new relationship with Amazon, appears to be the first MSO to be featured in the Amazon Cable Store, but the relatively generic name of the new Amazon feature seems to suggest that other operators might eventually offer services via Amazon. If so, it could establish a valuable, new digital sales channel for Comcast and other cable operators as they seek new ways to keep broadband subscriber growth stoked and return video to a sustainable level of growth following years of decline in that category.

Update: Comcast confirmed the Amazon relationship Monday in a press release , announcing that the it’s “another step in Comcast’s multi-year effort to transform the customer experience.” The URL for the offering is: http://www.amazon.com/cablestore . 

Xfinity purchases made on Amazon, Comcast said, are supported by a dedicated team of Comcast customer service agents who are based in Comcast’s new call centers in Spokane, Washington, and Tucson, Arizona. Those agents have been specifically trained to handle all customer service interactions from sales and billing to installation and follow-up, Comcast said.

Comcast said pricing offered via Amazon.com is identical to what is available via the MSO’s existing sales channels. Customers new to Comcast can choose from more than 30 Xfinity products and services, including X1, the operator’s next-gen video product.

“Amazon is not only the biggest online retailer and a place where millions of our customers shop every day, but it’s also a brand that’s unrivaled when it comes to customer service,” Charlie Herrin, EVP of customer experience for Comcast Cable, said in a statement. “Amazon’s new marketplace provides an immersive online destination to showcase our terrific suite of products including Xfinity X1.” 

Amazon’s site is offering a wide mix of services from Comcast. It was not clear how much of a cut Amazon is getting from the offering. Notably, Amazon is reportedly in talks with programmers about securing rights for a possible live TV service, and already offers add-on subscriptions from partners such as Starz and Showtime via a new  ‘Streaming Partners Program’ for Amazon Prime. 

Though Comcast services via Amazon are not yet offered in all MSO regions, in the 80126 area code, for example, Amazon is selling several stand-alone broadband services, including a 10 Mbps offering under a promotional price of $29.99 per month for the first 12 months, before rising to $49.99 per month.

Also on offer are broadband services that deliver downstream speeds of up to 25 Mbps ($39.99 per month for 12 months), 75 Mbps ($49.99 per month for a year), and 150 Mbps ($49.99 per month for 12 months, before rising to $89.95 per month). That pricing doesn’t include a modem, which costs up to $10 per month if it’s leased, or installation fees.

Comcast is also using Amazon to sell TV/Internet bundles, including a package with 30-plus channels, with HBO, an HD-DVR, and a 75 Mbps broadband service, for $79.99 per month for 12 months, before rising to $92.95 per month.

The Comcast “starter” triple-play bundle via Amazon offers 140-plus channels, an HD-DVR, 75 Mbps broadband, and voice service for $99 for the first 12 months, then $164.93 after 12 months, and $194.89 per month after 24 months.

Comcast is also selling no-term services and packages via Amazon that cost more than the contract prices. 

Viacom International Media NetworksThe Americas has named Carlos Penzini brand manager of 24-hour hour movie channel Paramount Channel Latin America.

Penzini, currently senior vice president of strategy and business development for VIMN, will continue in that role as well as be responsible for the content and brand management of the new networks, expected to launch in November. Based in Miami, Penzini will report directly into Pierluigi Gazzolo, COO of VIMN and interim managing director for VIMN The Americas.

Viacom International Media Network’s first Paramount Channel launched in Spain in April 2012. Since its introduction, the 24-hour movie network has experienced solid ratings gains, growing 51% year over year, with a 2.1% market share. In France, Paramount Channel has solidified its position as one of the top movie channel in the region with an average monthly viewership of over 5 million. In addition to Spain and France, the channel is available in Russia, Romania and Hungary, reaching a total of over 30 million viewers globally.

“The Paramount brand inspires consumers around the world with exceptional storytelling and high caliber entertainment, while celebrating the industry of cinema,” said Gazzolo in a statement. “Paramount Channel continues to drive strong momentum around the world and we look forward to Penzini expanding our market leadership in Latin America by delivering the classics in a contemporary space that deeply connect with future generations.”

As SVP of strategy and business development, Penzini has been instrumental in The Americas aggressive expansion strategy, leading multiple channel launches, new market assessments and strategic partnerships.  In 2013, Penzini led the operational takeover of MTV in Brazil, which currently reaches over 13 million Pay TV households and ranked #16 among the core 12-24 demo in its first 6 months. In 2012, he spearheaded the launch of Comedy Central in Latin America, and in 2011, he spearheaded the rebrand of Tr3s in the US.

Penzini joined MTV Networks Latin America in 2009 as Director of Strategy and Business Development. Previously, he served as Strategy Consultant at The Boston Consulting Group in San Francisco, where he worked with clients in the technology and media sectors. Prior to this, he was at Amazon.com, on the Kindle division, and previously an Entrepreneur in South America.

Born in Venezuela, Penzini has a MBA from the University of California, Berkeley, Haas School of Business, a Master of Sciences in Finances form the IESA and a Degree in Engineering from the Metropolitan University of Venezuela.