The international feeds for a variety of Latin American networks distributed in the U.S. by Eutelsat America’s Alterna’TV will now be available stateside via over-the-top service YipTV.

Under a multiple-channel carriage agreement announced June 10 by YipTV, Alterna’TV will provide digital-distribution rights to general-entertainment channels Canal 22 Internacional, Canal Once Mexico, CB Tu Television Michoacan and Telemicro, as well as extreme sports channels PX TV, Trace Sports Stars, Latin American Sports and AYM Sports, and children’s entertainment channel Fix & Foxi.

“YipTV is committed to delivering an affordable, high-quality entertainment experience to our subscribers, offering a diverse assortment of domestic and international channels in a variety of languages,” YipTV vice president of content acquisition Victor Iasprizza said in a statement. 

Alterna’TV senior director of marketing and distribution Roberto Perez added: “YipTV is taking TV to its next logical platform, offering viewers an alternative to traditional cable and satellite services. From our perspective, YipTV is a smart choice and one that will appeal to today’s growing Hispanic audience in the U.S.”

YipTV is being introduced to U.S. Latinos for a subscription price of $14.99 per month, contract-free. The service is accessible via smart TVs, laptop or desktop computers, and Android- or iOS-powered smartphones. Apple TV and Google Chromecast can also support YipTV.

To help broaden consumer awareness, YipTV has signed legendary Brazilian soccer player Pele as its first worldwide brand ambassador. YipTV will use his name and image — both still and video — in promotional materials online at its own website, in advertising and other endorsement activities and social media interactions under a multi-year agreement.

Aymeric Genty was named CEO of Alterna'TV, the Miami-based Eutelstat Americas subisdiary that distributes Hispanic TV channels to U.S. cable and IP television platforms. 

Genty had been VP, sales for France and French-speaking markets at Eutelsat in Paris since 2008. Prior to that, he was distribution and marketing director at France 24 from 2005 to 2007 and director, Asia-Pacific at Eurosport from 2001 to 2004. 

“We are delighted to welcome Aymeric as the head of the Alterna’TV team," Eutelsat North America CEO Patricio Northland said in a statement. "His broad experience in broadcasting at Eutelsat and in key broadcasting groups will be a driving force to transform Alterna’TV into a leading content management solution for the Americas.”