The NBA said it will reach its seasonlong goal to engage more than 1 million New York City youth via a fitness-related hoops program across the five boroughs as part of its NBA Cares All-Star efforts.

Alongside other rookie undertakings at NBA All-Star 2015, the league will host basketball and fitness clinics in 100 schools – 20 per borough – during the NBA All-Star FIT Celebration on NBA FIT Friday, Feb. 13.  These efforts will be supported by Kaiser Permanente and will feature a member of the NBA family, from NBA All-Stars to WNBA players to NBA legends, at each site.  Additionally, the NBA and State Farm will donate $500,000 to refurbish 10 indoor basketball courts – two per borough – in partnership with the New York City Department of Education.

Also on Friday, Feb. 13, NBA All-Stars will team with food rescue organization City Harvest, celebrity chef Mario Batali, NBA partners, and hundreds of volunteers from the NBA family to sort and pack 160,000 pounds of food to benefit more than 10,000 New Yorkers in need.  The daylong project will take place at Metropolitan Pavilion with the support of SAP and State Farm as part of the NBA Cares All-Star Day of Service.

The season-long NBA Cares All-Star community efforts tipped off in September with a Staten Island court dedication attended by New York City Mayor Bill de Blasio, NBA commissioner Adam Silver and National Basketball Players Association executive director Michele Roberts.  Although the original aim was to reach 500,000 kids throughout the Big Apple, the league upped the goal to 1 million children following responses from the Department of Education and community-based organizations.  In partnership with the Brooklyn Nets and the New York Knicks, NBA Cares will have hosted 754 events to encourage kids and families to lead healthy, active lifestyles across the five boroughs by the time the 64th annual NBA All-Star Game begins on Sunday, Feb. 15.

The National Hockey League  and the National Hockey League Players’ Association have netted a North American partnership with GoPro.

Under the deal, financial terms of which were not disclosed, GoPro's high-definition professional cameras will provide high-definition views on telecasts from the NHL's All-Star Weekend in Columbus, Ohio.

Developed in partnership.with Vislink, GoPro's Professional Broadcast Solution will feature players wearing the company's cameras to deliver real-time and multiple high-definition views from the Al l-Star Skills Competition on Saturday, Jan. 24 at 7 p.m. (ET) on NBCSN, the CBC and TVA Sports. Go Pro vistas are also expected to be on display on those services during the All-Star Game, which faces off at 5 p.m., the following day. 

As part of the partnership, the NHL also will use GoPro’s equipment and expertise to deliver hockey fans with fresh looks during national and regional game broadcasts and across the digital and social media platforms of the NHLPA, NHL and GoPro.

"GoPro is the perfect partner for us in our ongoing commitment to bring hockey fans closer to the game," said Bob Chesterman, NHL senior vice president of programming and production. "As the preeminent leader in adaptable cameras, only GoPro has the technology to help us and our media partners showcase the beauty and intensity of hockey in new and deeper ways.  Our partnership with GoPro will be a big win for both new and lifelong hockey fans."

Noted GoPro senior director of Lifestyle marketing Todd Ballard: “This partnership marks a significant first step for GoPro into team sports, made possible because of NHL and NHLPA's progressive thinking. Together we will push the boundaries of video content production in hockey and provide fans of the sport with unique, immersive perspectives of the game that they’ve never seen before, from players and officials to in-goal and rink side."

As an official partner of the NHLPA and the NHL, GoPro will receive brand exposure across the NHL’s broadcast, digital and social media platforms – including NHL Network, NHL.com, Facebook, Instagram, Twitter and Vine. NHL video content also will be available at GoPro’s dedicated YouTube channel.