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                            <title><![CDATA[ Latest from Next TV in Aim ]]></title>
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        <description><![CDATA[ All the latest aim content from the Next TV team ]]></description>
                                    <lastBuildDate>Fri, 17 Apr 2020 18:01:32 +0000</lastBuildDate>
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                                                            <title><![CDATA[ AIM Takes Aim at COVID-Related Media Aid ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/aim-takes-aim-at-covid-related-media-aid</link>
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                            <![CDATA[ AIM Takes Aim at COVID-Related Media Aid ]]>
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                                                                        <pubDate>Fri, 17 Apr 2020 18:01:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Policy]]></category>
                                                                                                <author><![CDATA[ john.eggerton@futurenet.com (John Eggerton) ]]></author>                    <dc:creator><![CDATA[ John Eggerton ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/ETjt8sjZcQr97v7yakQ4hP.jpg ]]></dc:description>
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                                <p>Add conservative watchdog Accuracy in Media to those pushing back on media companies' push to get COVID-19 related money from Congress and the Administration during a time when advertising revenues have plummeted but the need for potentially life-saving local news and information is arguably greater than ever.</p><p>AIM argues that the media can't cover the government objectively if they are taking "handouts" and has launched a petition to "oppose any media bailout."</p><p>That is a reference to a <a href="https://www.broadcastingcable.com/news/local-media-outlets-seek-billions-in-covid-19-ad-spend-aid">request from broadcast and newspaper outlets</a> last week that the government spend billions in advertising dollars on local media and allow individual stations or newspapers that are part of larger groups to qualify individually for small business loans/grants.</p><p>That request has drawn bipartisan support in Congress.</p><p><a href="https://www.broadcastingcable.com/news/reps-seek-trump-help-on-ad-bucks-for-local-media">Related: Reps. Seek Trump Help on Ad Aid for Local Media</a></p><p>But AIM aims to submarine that effort, slamming the media outlets and saying better that they fail than get aid.</p><p>“Journalism is essential in a free society, but many of today’s journalists do a poor job of educating the public. They focus on lies and smears rather than facts and details," the petition said. “Unpopular news outlets should be allowed to fail so that they might be replaced by better news outlets. There’s no reason to prop up media companies that Americans do not support.”</p><p>Actually, the local TV stations seeking help are consistently rated as the go-to news sources for those Americans. The National Association of Black Owned Broadcasters, which joined the call for funds, points out that its target audience of African Americans is one being hardest hit by the virus and arguably most in need of potentially lifesaving news and information about it.</p>
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                                                            <title><![CDATA[ NAMIC, WICT To Release Joint Employment Survey ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/namic-wict-release-joint-employment-survey-387377</link>
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                            <![CDATA[ NAMIC, WICT To Release Joint Employment Survey ]]>
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                                                                                                                            <pubDate>Wed, 28 Jan 2015 17:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
                                                                                                <author><![CDATA[ thomas.umstead@futurenet.com (R. Thomas Umstead) ]]></author>                    <dc:creator><![CDATA[ R. Thomas Umstead ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/BRKRoP9suL4GoVzgWPECa7.jpg ]]></dc:description>
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                                <p>NAMIC (National Association for Multi-ethnicity in Communications) and WICT (Women in Cable Telecommunications) will once again partner to create a joint ethnic and gender diversity survey that will be revealed in September.</p><p>Findings from NAMIC’s AIM (Advancement Investment Measurement) study and WICT’s PAR (Pay Equity, Advancement Opportunities and Resources for Work/Life Integration) report will be released during a Town Hall Meeting scheduled for Sept. 29 as part of the industry’s Diversity Week, said representatives from both organizations.</p><p>The survey opens on January 30, 2015, and will close after 12 weeks of data collection. Mercer will independently manage the development of customized data reports for each participating company, according to NAMIC and WICT. </p><p>“NAMIC is pleased to continue partnering with WICT to provide data that is critical to establishing diversity metrics that support the advancement of our industry’s pipeline of women and ethnic minorities,” said Eglon Simons, president and CEO of NAMIC in a statement. </p><p>Added Maria Brennan, president and CEO of WICT: “With the acceptance that greater workforce diversity is a fundamental business imperative, WICT and NAMIC remain committed to providing the industry with timely tools that can be utilized to strengthen inclusion practices.” “With the launch of this year’s joint survey, we extend our gratitude to the industry for its continued support of this effort.”</p><p>The last NAMIC and WICT joint report in 2013 revealed mixed results for women and people of color within the cable industry.</p><p>NAMIC’s AIM report said that People of color (Hispanics, African-Americans, Pacific Islanders, Asians and Native Americans) experienced a 5% increase in full-time employment within the cable industry to 38% compared to 2011. The percentage of people of color in executive and senior- level manager positions declined, however, according to the survey.</p><p>WICT’s PAR reported that cable registered 5% fewer employed females compared to a decade ago, but women represented 28% of executives and senior-level managers, up 1% from 2003.</p>
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