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                    <title><![CDATA[ Latest from Next TV in Advertising ]]></title>
                <link>https://www.nexttv.com/advertising</link>
        <description><![CDATA[ All the latest advertising content from the Next TV team ]]></description>
                                    <lastBuildDate>Thu, 26 Sep 2024 11:01:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Inscape Working With Locality to Provide Viewing Data Across National and Local Linear TV and Streaming ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/inscape-working-with-locality-to-provide-viewing-data-across-national-and-local-linear-tv-and-streaming</link>
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                            <![CDATA[ Brands will be able to determine incremental reach of campaigns ]]>
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                                                                        <pubDate>Thu, 26 Sep 2024 11:01:00 +0000</pubDate>                                                                                                                                <updated>Thu, 26 Sep 2024 14:03:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/VGCZgAnBFYLT4rb5Ld3oGb-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Inscape Locality]]></media:description>                                                            <media:text><![CDATA[Inscape Locality]]></media:text>
                                <media:title type="plain"><![CDATA[Inscape Locality]]></media:title>
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                                                            <title><![CDATA[ Coalition for Innovative Media Measurement Combines With The Attention Council ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/coalition-for-innovative-media-measurement-combines-with-the-attention-council</link>
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                            <![CDATA[ Group will continue to study attention in media and advertising business ]]>
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                                                                        <pubDate>Tue, 24 Sep 2024 13:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 24 Sep 2024 13:57:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Br4ZKXfttX6B2PduCfAyVX-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[CIMM]]></media:description>                                                            <media:text><![CDATA[CIMM]]></media:text>
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                                                            <title><![CDATA[ B+C Hall of Fame 2024: Arthur Wagner ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/features/bc-hall-of-fame-2024-arthur-wagner</link>
                                                                            <description>
                            <![CDATA[ Executive Chairman of the Board & Co-Founder, Active International (Lifetime Achievement Award) ]]>
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                                                                        <pubDate>Mon, 23 Sep 2024 10:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ michael.malone@futurenet.com (Michael Malone) ]]></author>                    <dc:creator><![CDATA[ Michael Malone ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dAU5erQFDxh79eJ52sEYP7-1280-80.jpg">
                                                            <media:credit><![CDATA[Active International ]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Arthur Wagner]]></media:description>                                                            <media:text><![CDATA[Arthur Wagner]]></media:text>
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                                                            <title><![CDATA[ Spectrum Reach Makes Ad Deal With Amazon to Give Local Business Access to More Streaming Inventory ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/spectrum-reach-makes-ad-deal-with-amazon-to-give-local-business-access-to-more-streaming-inventory</link>
                                                                            <description>
                            <![CDATA[ Agreement includes commercials on Amazon Prime Video, Freevee, Amazon Fire ]]>
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                                                                        <pubDate>Wed, 18 Sep 2024 18:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 19 Sep 2024 17:02:30 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zsxTzhc32eXJrExjCMDV4R-1280-80.jpg">
                                                            <media:credit><![CDATA[Charter]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Spectrum Reach]]></media:description>                                                            <media:text><![CDATA[Spectrum Reach]]></media:text>
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                                                            <title><![CDATA[ Roku’s Self-Serve Ads Manager Lets Search, Social Advertisers Buy CTV  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/rokus-self-serve-ads-manager-lets-search-social-advertisers-buy-ctv</link>
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                            <![CDATA[ Shoppable, interactive commercials enabled ]]>
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                                                                        <pubDate>Wed, 18 Sep 2024 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/CFyak5kDeWdyR9PqWUWNMB-1280-80.png">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Roku Ads Manager]]></media:description>                                                            <media:text><![CDATA[Roku Ads Manager]]></media:text>
                                <media:title type="plain"><![CDATA[Roku Ads Manager]]></media:title>
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                                                            <title><![CDATA[ StackAdapt Integrates Data From Experian To Boost Match Rates ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/stackadapt-integrates-data-from-experian-to-boost-match-rates</link>
                                                                            <description>
                            <![CDATA[ Collaboration aims to improve campaign outcomes ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 17 Sep 2024 16:07:38 +0000</pubDate>                                                                                                                                <updated>Tue, 17 Sep 2024 16:38:30 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/Aav694Fbjbg5EcbZntKtGP-1280-80.png">
                                                            <media:credit><![CDATA[StackAdapt]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[StackAdapt Programmatic]]></media:description>                                                            <media:text><![CDATA[StackAdapt Programmatic]]></media:text>
                                <media:title type="plain"><![CDATA[StackAdapt Programmatic]]></media:title>
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                                                            <title><![CDATA[ VideoAmp Says It Serves as Currency in $1 Billion of Media Deals ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/videoamp-says-it-serves-as-currency-in-dollar1-billion-of-media-deals</link>
                                                                            <description>
                            <![CDATA[ Measurement company expects to be used to guarantee $1.5 billion in ad buys by year-end ]]>
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                                                                        <pubDate>Tue, 17 Sep 2024 13:00:02 +0000</pubDate>                                                                                                                                <updated>Tue, 17 Sep 2024 16:43:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/hz7cNbN6wNF6HtPEf6wNqZ-1280-80.jpg">
                                                            <media:credit><![CDATA[Katie Jones/Variety/Penske Media via Getty Images)]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[VideoAmp logo projected on a wall at Cannes party]]></media:description>                                                            <media:text><![CDATA[VideoAmp logo projected on a wall at Cannes party]]></media:text>
                                <media:title type="plain"><![CDATA[VideoAmp logo projected on a wall at Cannes party]]></media:title>
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                                                            <title><![CDATA[ Strong Ad Market Means Smaller Drop in TV Revenues, Says Magna Forecast ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/strong-ad-market-means-smaller-drop-in-tv-revenues-magna-forecasts</link>
                                                                            <description>
                            <![CDATA[ Elections, Olympics add $10 billion in spending ]]>
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                                                                        <pubDate>Mon, 16 Sep 2024 10:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 16 Sep 2024 14:24:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/eRRvYEppVcwTrviAnvGHMd-1280-80.jpg">
                                                            <media:credit><![CDATA[Yuriy Kulik/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A closeup of U.S. money]]></media:description>                                                            <media:text><![CDATA[A closeup of U.S. money]]></media:text>
                                <media:title type="plain"><![CDATA[A closeup of U.S. money]]></media:title>
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                                                            <title><![CDATA[ FreeWheel Integrates Samba TV’s ACR Data for Campaign Targeting ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/freewheel-integrates-samba-tvs-acr-data-for-campaign-targeting</link>
                                                                            <description>
                            <![CDATA[ Clients can create custom audience segments for ads on linear, streaming and on-demand content ]]>
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                                                                        <pubDate>Wed, 11 Sep 2024 12:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 11 Sep 2024 15:32:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NcyYHAMv2f9dYEgWB3Qh4e-1280-80.jpg">
                                                            <media:credit><![CDATA[Visual Generation/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A person sits in front of a TV screen with a target, bullhorn and remote over it.]]></media:description>                                                            <media:text><![CDATA[A person sits in front of a TV screen with a target, bullhorn and remote over it.]]></media:text>
                                <media:title type="plain"><![CDATA[A person sits in front of a TV screen with a target, bullhorn and remote over it.]]></media:title>
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                                                            <title><![CDATA[ Advanced Advertising Summit: BrightLine’s Michael Bologna Urges Better Teamwork ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-advertising-summit-brightlines-michael-bologna-urges-better-teamwork</link>
                                                                            <description>
                            <![CDATA[ Ad industry good at pointing out problems, not as good at fixing them ]]>
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                                                                        <pubDate>Mon, 09 Sep 2024 21:06:53 +0000</pubDate>                                                                                                                                <updated>Mon, 09 Sep 2024 22:08:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ michael.malone@futurenet.com (Michael Malone) ]]></author>                    <dc:creator><![CDATA[ Michael Malone ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RJSCa2kfkjm3qF4Jm4BiZ6-1280-80.jpg">
                                                            <media:credit><![CDATA[Mark Reinertson]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[B+C senior content producer, business Jon Lafayette (l.) interviews BrightLine chief accelerator Michael Bologna at the Advanced Advertising Summit.]]></media:description>                                                            <media:text><![CDATA[Michael Bologna]]></media:text>
                                <media:title type="plain"><![CDATA[Michael Bologna]]></media:title>
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                                                            <title><![CDATA[ Focus on Women’s Sports Boosts Scripps in Upfront ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/focus-on-womens-sports-boosts-scripps-in-upfront</link>
                                                                            <description>
                            <![CDATA[ Volume up ‘low single digits,’ CRO Brian Norris says ]]>
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                                                                        <pubDate>Mon, 09 Sep 2024 15:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 10 Sep 2024 13:26:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4o6hrRREAnrH4xjsigP3ad-1280-80.jpg">
                                                            <media:credit><![CDATA[Michael Hickey/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Ion drew high ratings for the Sky vs. the Fever with Caitlin Clark.]]></media:description>                                                            <media:text><![CDATA[Sky vs Fevre]]></media:text>
                                <media:title type="plain"><![CDATA[Sky vs Fevre]]></media:title>
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                                                            <title><![CDATA[ Advanced Advertising Summit: Irwin Gotlieb Assesses a Challenged Ad Industry ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-advertising-summit-irwin-gotlieb-assesses-industry</link>
                                                                            <description>
                            <![CDATA[ The best of times for advertising? Not hardly, says media authority and pioneer ]]>
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                                                                        <pubDate>Mon, 09 Sep 2024 14:15:47 +0000</pubDate>                                                                                                                                <updated>Mon, 09 Sep 2024 19:28:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ michael.malone@futurenet.com (Michael Malone) ]]></author>                    <dc:creator><![CDATA[ Michael Malone ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bNXqxB4ro4LADGtLZQpVMe-1280-80.jpg">
                                                            <media:credit><![CDATA[Mark Reinertson]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[ Irwin Gotleib speaks during the opening keynote of the Advanced Advertising Summit, part of NYC TV Week.]]></media:description>                                                            <media:text><![CDATA[Irwin Gotleib speaks on a panel at the 2024 Advanced Advertising Summit during NYC TV Week in New York. ]]></media:text>
                                <media:title type="plain"><![CDATA[Irwin Gotleib speaks on a panel at the 2024 Advanced Advertising Summit during NYC TV Week in New York. ]]></media:title>
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                                                            <title><![CDATA[ AMC Network Team With PulsePoint to Boost Programmatic Pharma Ad Sales ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/amc-network-team-with-pulsepoint-to-boost-programmatic-pharma-ad-sales</link>
                                                                            <description>
                            <![CDATA[ Inventory available via PulsePoint’s DSP ]]>
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                                                                        <pubDate>Mon, 09 Sep 2024 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HfsaQsXqu9riqrmTeBTKaa-1280-80.jpg">
                                                            <media:credit><![CDATA[AMC ]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[AMC&#039;&#039;s &quot;Dark Winds.&#039;]]></media:description>                                                            <media:text><![CDATA[AMC&#039;s &#039;Dark Winds&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[AMC&#039;s &#039;Dark Winds&#039;]]></media:title>
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                                                            <title><![CDATA[ Digital Ad Sellers See More Political Activity, IAB Study Finds ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/digital-ad-sellers-see-more-political-activity-iab-study-finds</link>
                                                                            <description>
                            <![CDATA[ 84% of sellers say prices are up ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 09 Sep 2024 10:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 09 Sep 2024 22:12:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c85jXwNGsKhugeTySHsCFM-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Election Ad Campaign Spending]]></media:description>                                                            <media:text><![CDATA[Election Ad Campaign Spending]]></media:text>
                                <media:title type="plain"><![CDATA[Election Ad Campaign Spending]]></media:title>
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                                                            <title><![CDATA[ Fubo Launches ‘Triple Play’ Home-Screen Ad Format ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/fubo-launches-triple-play-home-screen-ad-format</link>
                                                                            <description>
                            <![CDATA[ Retailer signs up for back-to-school campaign ]]>
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                                                                        <pubDate>Fri, 06 Sep 2024 13:18:29 +0000</pubDate>                                                                                                                                <updated>Fri, 06 Sep 2024 14:02:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tFwXjFwtWcPKEA9NZ5jwMh-1280-80.jpg">
                                                            <media:credit><![CDATA[Fubo]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Fubo rebranding spot]]></media:description>                                                            <media:text><![CDATA[Fubo rebranding spot]]></media:text>
                                <media:title type="plain"><![CDATA[Fubo rebranding spot]]></media:title>
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                                                            <title><![CDATA[ GroupM Names Richard Hartell CEO of EssenceMediacom U.S. ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-names-richard-hartell-ceo-of-essencemediacom-us</link>
                                                                            <description>
                            <![CDATA[ Exec heads agency’s Google account ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 05 Sep 2024 14:30:00 +0000</pubDate>                                                                                                                                <updated>Thu, 05 Sep 2024 14:45:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/sLcpn57TbLcG6CZEtfadWK-1280-80.png">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Richard Hartell]]></media:description>                                                            <media:text><![CDATA[Richard Hartell]]></media:text>
                                <media:title type="plain"><![CDATA[Richard Hartell]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/sLcpn57TbLcG6CZEtfadWK-1280-80.png" />
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                                                            <title><![CDATA[ Samsung Ads Campaign for Southern California Toyota Wins Overall Advanced Advertising Innovation Award ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/samsung-ads-campaign-for-southern-california-toyota-wins-overall-advanced-advertising-innovation-award</link>
                                                                            <description>
                            <![CDATA[ Also earning honors are TelevisaUnivision, LG Ad Solutions, Spectrum Reach, EssenceMediacom, Samsung Ads ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 05 Sep 2024 13:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 06 Sep 2024 17:48:21 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/coyFVXcSc4QVX4JAZqDMKk-1280-80.png">
                                                            <media:credit><![CDATA[Samsung Ads]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[A campaign for Southern California Toyota Dealers was named best overall.]]></media:description>                                                            <media:text><![CDATA[Campaign for Southern California Toyota Dealers]]></media:text>
                                <media:title type="plain"><![CDATA[Campaign for Southern California Toyota Dealers]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/coyFVXcSc4QVX4JAZqDMKk-1280-80.png" />
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                                                            <title><![CDATA[ WNBA Games Draw Viewer Attention, TVision Finds ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/wnba-games-draw-viewer-attention-tvision-finds</link>
                                                                            <description>
                            <![CDATA[ Caitlin Clark, Ion score for advertisers ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 03 Sep 2024 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/t6nMremxqxiauLysqsdrtD-1280-80.jpg">
                                                            <media:credit><![CDATA[TVision]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TVision WNBA attention]]></media:description>                                                            <media:text><![CDATA[TVision WNBA attention]]></media:text>
                                <media:title type="plain"><![CDATA[TVision WNBA attention]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Vizio Builds Voice-Activated Ad to Promote Warner Bros. Film ‘Beetlejuice Beetlejuice’ ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/vizio-builds-voice-activated-ad-to-promote-warner-bros-film-beetlejuice-beetlejuice</link>
                                                                            <description>
                            <![CDATA[ Home screen, mobile app create awareness and drive ticket sales ]]>
                                                                                                            </description>
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                                                                        <pubDate>Sat, 31 Aug 2024 10:18:32 +0000</pubDate>                                                                                                                                <updated>Sat, 31 Aug 2024 10:36:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/5m4rgQ7f7nCKJnXPk2J4bf-1280-80.png">
                                                            <media:credit><![CDATA[Vizio]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Vizio Beetlejuice Beetlejuice]]></media:description>                                                            <media:text><![CDATA[Vizio Beetlejuice Beetlejuice]]></media:text>
                                <media:title type="plain"><![CDATA[Vizio Beetlejuice Beetlejuice]]></media:title>
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                                                            <title><![CDATA[ Paris Olympics Account for 43% of Ad-Spending Growth in July ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/olympics-account-for-43-of-ad-spending-growth-in-july</link>
                                                                            <description>
                            <![CDATA[ Guideline says national TV spending was up 10% from a year ago, including the Summer Games ]]>
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                                                                        <pubDate>Fri, 30 Aug 2024 08:45:41 +0000</pubDate>                                                                                                                                <updated>Fri, 30 Aug 2024 14:30:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/FSFkjqrEiRJ92Rxt2ikXWC-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Mike Tirico hosted Olympic coverage for NBC]]></media:description>                                                            <media:text><![CDATA[Mike Tirico hosts Olympic coverage for NBC]]></media:text>
                                <media:title type="plain"><![CDATA[Mike Tirico hosts Olympic coverage for NBC]]></media:title>
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                                                            <title><![CDATA[ BrightLine Study Shows Streaming Ads Get Boost From Interactivity ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/brightline-study-shows-streaming-ads-get-boost-from-interactivity</link>
                                                                            <description>
                            <![CDATA[ Recall score jumps 36% ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 26 Aug 2024 13:17:28 +0000</pubDate>                                                                                                                                <updated>Mon, 26 Aug 2024 14:09:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/HuwckM3fzc4ge4mKKg2Jn4-1280-80.png">
                                                            <media:credit><![CDATA[BrightLine]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[An interactive trivia ad from BrightLine]]></media:description>                                                            <media:text><![CDATA[Brightline Beat the Clock format trivia]]></media:text>
                                <media:title type="plain"><![CDATA[Brightline Beat the Clock format trivia]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/HuwckM3fzc4ge4mKKg2Jn4-1280-80.png" />
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                                                            <title><![CDATA[ Toyota Returns as Presenting Sponsor of NBCU’s Paralympic Games ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/toyota-returns-as-presenting-sponsor-of-nbcus-paralympic-games</link>
                                                                            <description>
                            <![CDATA[ Coverage from Paris begins Aug. 28 ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 23 Aug 2024 13:13:29 +0000</pubDate>                                                                                                                                <updated>Fri, 23 Aug 2024 13:24:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c6MfTvtpDnVwB5qT7emzHR-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Tokyo, a sponsor of the Tokyo Paralympic games, is back for Paris.]]></media:description>                                                            <media:text><![CDATA[Toyota sponsor of Tokyo Paralympic Games]]></media:text>
                                <media:title type="plain"><![CDATA[Toyota sponsor of Tokyo Paralympic Games]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Streaming Powers Primetime Gains in Upfront Despite Linear Weakness, Media Dynamics Says ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/streaming-powers-primetime-gains-in-upfront-despite-linear-weakness-media-dynamics-says</link>
                                                                            <description>
                            <![CDATA[ Streaming sales up 35%; linear sales down 4% ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 23 Aug 2024 12:39:36 +0000</pubDate>                                                                                                                                <updated>Fri, 23 Aug 2024 15:56:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Upfronts]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/s66RWPDaU6cqE9wgdwkmid-1280-80.jpg">
                                                            <media:credit><![CDATA[ATU Images/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A stack of money]]></media:description>                                                            <media:text><![CDATA[A stack of money]]></media:text>
                                <media:title type="plain"><![CDATA[A stack of money]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Diverse Media Alliance Launches, Led by Ad-Tech Company Mirriad ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/diverse-media-alliance-launched-lead-by-ad-tech-company-mirriad</link>
                                                                            <description>
                            <![CDATA[ Bomesi, Canela Media, LatiNation, Ntertain’s Neon16, and The Shade Room participating ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 22 Aug 2024 13:00:00 +0000</pubDate>                                                                                                                                <updated>Sun, 01 Sep 2024 06:33:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/o6UDLWtxUmT8ckVzuW6Gf4-1280-80.png">
                                                            <media:credit><![CDATA[Mirriad]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Mirriad]]></media:description>                                                            <media:text><![CDATA[Mirriad]]></media:text>
                                <media:title type="plain"><![CDATA[Mirriad]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/o6UDLWtxUmT8ckVzuW6Gf4-1280-80.png" />
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                                                            <title><![CDATA[ Dentsu To Target Sports Viewers Working With Sports Innovation Lab ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/dentsu-to-target-sports-viewers-working-with-sports-innovation-lab</link>
                                                                            <description>
                            <![CDATA[ Data integrated into Merkury identity platform ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 22 Aug 2024 13:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 22 Aug 2024 16:27:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/7MKsh9PzorWRvQDPWfQ7xb-1280-80.jpg">
                                                            <media:credit><![CDATA[Joe Sohm/Visions of America/Universal Images Group via Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Fans watch Super Bowl on TV]]></media:description>                                                            <media:text><![CDATA[Fans watch Super Bowl on TV]]></media:text>
                                <media:title type="plain"><![CDATA[Fans watch Super Bowl on TV]]></media:title>
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                                                            <title><![CDATA[ FreeWheel Names Kris Magel Head of Global Agency Partnerships ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/freewheel-names-kris-magel-head-of-global-agency-partnerships</link>
                                                                            <description>
                            <![CDATA[ Agency veteran was most recently at Samba TV ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 22 Aug 2024 12:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 22 Aug 2024 16:23:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/aRFDpenLV6QhXPPxKdj2tn-1280-80.jpg">
                                                            <media:credit><![CDATA[FreeWheel]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Kris Magel]]></media:description>                                                            <media:text><![CDATA[Kris Magel]]></media:text>
                                <media:title type="plain"><![CDATA[Kris Magel]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Viamedia Integrates Its Parrot Ad Decisioning System With Minerva ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/viamedia-integrates-its-parrot-ad-decisioning-system-with-minerva</link>
                                                                            <description>
                            <![CDATA[ MSOs get more efficient programmatic capabilities ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 21 Aug 2024 19:15:25 +0000</pubDate>                                                                                                                                <updated>Wed, 21 Aug 2024 19:57:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Vu3SYEtX7QN8i5e37tVTm3-1280-80.jpg">
                                                            <media:credit><![CDATA[Viamedia]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Viamedia]]></media:description>                                                            <media:text><![CDATA[Viamedia]]></media:text>
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                                                            <title><![CDATA[ Netflix Says It Closed Upfront With 150% Increase in Sales ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/netflix-says-it-closed-upfront-with-150-increase-in-sales</link>
                                                                            <description>
                            <![CDATA[ Season 3 of ‘Bridgerton’ draws sponsors including L’Oreal, Pure Leaf, Amazon Audible, Puig, Booking.com, Stella Artois, Hilton ]]>
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                                                                        <pubDate>Tue, 20 Aug 2024 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Upfronts]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/yvR7NmmaAJrSPKGAZruqhN-1280-80.png">
                                                            <media:credit><![CDATA[Netflix]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Netflix Upfront]]></media:description>                                                            <media:text><![CDATA[Netflix Upfront]]></media:text>
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                                                            <title><![CDATA[ tvScientific Gets Patent for CTV Outcome Optimization ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tvscientific-gets-patent-for-ctv-outcome-optimization</link>
                                                                            <description>
                            <![CDATA[ Artificial intelligence shifts spending to most productive media ]]>
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                                                                        <pubDate>Tue, 20 Aug 2024 13:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 26 Aug 2024 16:08:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EyYuD6m27WS9TqiBnWdzdZ-1280-80.jpeg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Hand holding a connected TV remote]]></media:description>                                                            <media:text><![CDATA[Hand holding a connected TV remote]]></media:text>
                                <media:title type="plain"><![CDATA[Hand holding a connected TV remote]]></media:title>
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                                                            <title><![CDATA[ Infillion Launches IDVx Interactive Video-Ad Capabilities ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/idvx-interactive-video-ad-capabilities-launched-by-infillion</link>
                                                                            <description>
                            <![CDATA[ Beta test achieved 6% lift in product consideration ]]>
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                                                                        <pubDate>Wed, 14 Aug 2024 13:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 14 Aug 2024 14:07:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/qJ8S5Jh3sDCSkUbehvwWsC-1280-80.png">
                                                            <media:credit><![CDATA[Infillion]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[An IDVx interactive ad]]></media:description>                                                            <media:text><![CDATA[IDVx]]></media:text>
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                                                            <title><![CDATA[ FreeWheel Unleashes CTV Performance-Marketing Tools  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/freewheel-unleashes-tools-for-performance-marketing-on-ctv</link>
                                                                            <description>
                            <![CDATA[ Cost per acquisition strategy is driven by machine learning ]]>
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                                                                        <pubDate>Tue, 13 Aug 2024 12:00:01 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Aug 2024 14:44:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WkPqXSwB6kPezNJDhonFcV-1280-80.jpg">
                                                            <media:credit><![CDATA[FreeWheel]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[FreeWheel logo]]></media:description>                                                            <media:text><![CDATA[FreeWheel logo]]></media:text>
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                                                            <title><![CDATA[ iSpot Gets Joint Industry Council’s Certification for New Cross-Media Methodology ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ispot-gets-joint-industry-councils-certification-for-new-cross-media-methodology</link>
                                                                            <description>
                            <![CDATA[ Company’s Data Connect maps every household and individual  and connects exact viewership of linear and streaming ads to outcomes ]]>
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                                                                        <pubDate>Tue, 13 Aug 2024 12:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Aug 2024 14:58:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/AHAgBep9nbZqcNpGsdWzLC-1280-80.jpg">
                                                            <media:credit><![CDATA[JIC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[iSpot JIC]]></media:description>                                                            <media:text><![CDATA[iSpot JIC]]></media:text>
                                <media:title type="plain"><![CDATA[iSpot JIC]]></media:title>
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                                                            <title><![CDATA[ BranchLab Adds Errol Taylor as Advisor with Additional States Making Pharma Marketing More Difficult ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/branchlab-adds-errol-taylor-as-advisor-with-additional-states-making-pharma-marketing-more-difficult</link>
                                                                            <description>
                            <![CDATA[ Startup says it can provide consumer privacy and campaign effectiveness ]]>
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                                                                        <pubDate>Mon, 12 Aug 2024 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/zjMT2BCzvxRdQ2nZ4pNhkm-1280-80.png">
                                                            <media:credit><![CDATA[BranchLab]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Errol Taylor]]></media:description>                                                            <media:text><![CDATA[Errol Taylor]]></media:text>
                                <media:title type="plain"><![CDATA[Errol Taylor]]></media:title>
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                                                            <title><![CDATA[ Paramount Claims $1 Billion In Upfront Streaming Commitments ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/paramount-claims-dollar1-billion-in-upfront-streaming-commitments</link>
                                                                            <description>
                            <![CDATA[ Linear volume in line with last year ]]>
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                                                                        <pubDate>Thu, 08 Aug 2024 23:17:02 +0000</pubDate>                                                                                                                                <updated>Thu, 08 Aug 2024 23:19:46 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Upfronts]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/eunpxKow2Pk36VrfHXAxsb-1280-80.jpg">
                                                            <media:credit><![CDATA[MTV Entertainment]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Chris McCarthy]]></media:description>                                                            <media:text><![CDATA[Chris McCarthy]]></media:text>
                                <media:title type="plain"><![CDATA[Chris McCarthy]]></media:title>
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                                                            <title><![CDATA[ Vevo Expands Programmatic Profile Working with Nexxen ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/vevo-expands-programmatic-profile-working-with-nexxen</link>
                                                                            <description>
                            <![CDATA[ Music-video streamer expects to see more demand for inventory ]]>
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                                                                        <pubDate>Thu, 08 Aug 2024 23:01:45 +0000</pubDate>                                                                                                                                <updated>Fri, 09 Aug 2024 01:07:59 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/AXjp4RVRDDUdU53FKjD5Lb-1280-80.png">
                                                            <media:credit><![CDATA[Vevo]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Vevo Nexxen]]></media:description>                                                            <media:text><![CDATA[Vevo Nexxen]]></media:text>
                                <media:title type="plain"><![CDATA[Vevo Nexxen]]></media:title>
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                                                            <title><![CDATA[ ReachTV Working With Transmit To Create Ads in Live Sports ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/reachtv-working-with-transmit-to-create-ads-in-live-sports</link>
                                                                            <description>
                            <![CDATA[ Collaboration creates new in-stream inventory ]]>
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                                                                        <pubDate>Thu, 08 Aug 2024 14:08:39 +0000</pubDate>                                                                                                                                <updated>Thu, 08 Aug 2024 18:02:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/YkCSXmnNx8Mg9dRcER2G2i-1280-80.png">
                                                            <media:credit><![CDATA[ReachTV]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ReachTV Transmit]]></media:description>                                                            <media:text><![CDATA[ReachTV Transmit]]></media:text>
                                <media:title type="plain"><![CDATA[ReachTV Transmit]]></media:title>
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                                                            <title><![CDATA[ Comcast’s Effectv Adds Capabilities for Political Advertisers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/comcasts-effectv-adds-capabilities-for-political-advertisers</link>
                                                                            <description>
                            <![CDATA[ Dynata to provide insights on viewer response to campaigns ]]>
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                                                                        <pubDate>Thu, 08 Aug 2024 13:49:02 +0000</pubDate>                                                                                                                                <updated>Thu, 08 Aug 2024 16:00:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MDJ7PCVDs8tDR3cQq9aKuL-1280-80.jpg">
                                                            <media:credit><![CDATA[Joaquin Corbalan/istock/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[voting and politics]]></media:description>                                                            <media:text><![CDATA[voting and politics]]></media:text>
                                <media:title type="plain"><![CDATA[voting and politics]]></media:title>
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                                                            <title><![CDATA[ Madhive Local Ad Clients Get Access to Alliant Audiences ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/madhive-local-ad-clients-get-access-to-alliant-audiences</link>
                                                                            <description>
                            <![CDATA[ Deal expected to result in higher match rates and better reach for campaigns ]]>
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                                                                        <pubDate>Wed, 07 Aug 2024 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/HeM473yysnE8RbKzo8myVe-1280-80.png">
                                                            <media:credit><![CDATA[Alliant]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Alliant]]></media:description>                                                            <media:text><![CDATA[Alliant]]></media:text>
                                <media:title type="plain"><![CDATA[Alliant]]></media:title>
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                                                            <title><![CDATA[ Non-Political Local Ad Spending Expected to Grow 5.5% in 2025, Says BIA ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/non-political-local-ad-spending-expected-to-grow-55-in-2025-says-bia</link>
                                                                            <description>
                            <![CDATA[ Digital spending to top traditional advertising for first time ]]>
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                                                                        <pubDate>Wed, 07 Aug 2024 08:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 07 Aug 2024 21:45:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Stations]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/eRRvYEppVcwTrviAnvGHMd-1280-80.jpg">
                                                            <media:credit><![CDATA[Yuriy Kulik/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A closeup of U.S. money]]></media:description>                                                            <media:text><![CDATA[A closeup of U.S. money]]></media:text>
                                <media:title type="plain"><![CDATA[A closeup of U.S. money]]></media:title>
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                                                            <title><![CDATA[ TelevisaUnivision Upfront Attracts Record Number of Advertisers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/televisaunivision-upfront-attracts-record-number-of-advertisers</link>
                                                                            <description>
                            <![CDATA[ Volume, pricing up for Spanish-language broadcaster ]]>
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                                                                        <pubDate>Tue, 06 Aug 2024 20:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Upfronts]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/wwGWHC3rdxMMRMbVJxoU5i-1280-80.jpg">
                                                            <media:credit><![CDATA[TelevisaUnivision ]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Donna Speciale at TelevisaUnivision upfront in May]]></media:description>                                                            <media:text><![CDATA[Donna Speciale TelevisaUnivision Upfront]]></media:text>
                                <media:title type="plain"><![CDATA[Donna Speciale TelevisaUnivision Upfront]]></media:title>
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                                                            <title><![CDATA[ Wurl Study Finds 4% of CTV Viewers Tune Out Each Minute During Ad Breaks ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/wurl-study-finds-4-of-ctv-viewers-tune-out-each-minute-during-ad-breaks</link>
                                                                            <description>
                            <![CDATA[ Contextual matching can reduce viewer loss ]]>
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                                                                        <pubDate>Tue, 06 Aug 2024 13:05:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/CLEeVX8AwxRoqh9pwJvubE-1280-80.png">
                                                            <media:credit><![CDATA[Wurl]]></media:credit>
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                                                            <title><![CDATA[ Nielsen, Innovid To Collaborate on Simplifying Cross-Media Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nielsen-innovid-to-collaborate-on-simplifying-cross-media-advertising</link>
                                                                            <description>
                            <![CDATA[ Nielsen One measurement to be incorporated into Innovid's ad-serving platform ]]>
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                                                                        <pubDate>Tue, 06 Aug 2024 12:47:18 +0000</pubDate>                                                                                                                                <updated>Tue, 06 Aug 2024 13:55:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dTqEbs9QiNnonAoYdRRAP6-1280-80.jpeg">
                                                            <media:credit><![CDATA[Rafael Henrique/SOPA Images/LightRocket via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen logo on a website]]></media:description>                                                            <media:text><![CDATA[Nielsen logo on a website]]></media:text>
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                                                            <title><![CDATA[ As Back-to-School Season Starts, EDO Rates Walmart As Most Effective Convergent TV Advertiser Among Department Stores ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/as-back-to-school-season-starts-edo-rates-walmart-as-most-effective-convergent-tv-advertiser-among-department-stores</link>
                                                                            <description>
                            <![CDATA[ Target bucks trend with linear ads outperforming streaming ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 06 Aug 2024 12:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/554Qtn9BxqALJXWQU2KDTY-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Getty staffers get reach for back to school rush]]></media:description>                                                            <media:text><![CDATA[Getty staffers get reach for back to school rush]]></media:text>
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                                                            <title><![CDATA[ Viamedia Becomes Programmatic Sales Rep for News of the World ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/viamedia-becomes-programmatic-sales-rep-for-news-of-the-world</link>
                                                                            <description>
                            <![CDATA[ Independent ad rep firm growing streaming business ]]>
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                                                                        <pubDate>Mon, 05 Aug 2024 04:00:01 +0000</pubDate>                                                                                                                                <updated>Mon, 05 Aug 2024 14:04:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/VZoLX2uwvPs6oUoVUu3YYC-1280-80.png">
                                                            <media:credit><![CDATA[NOW TV]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[News of the World]]></media:description>                                                            <media:text><![CDATA[News of the World]]></media:text>
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                                                            <title><![CDATA[ Disney Says Upfront Sales Were Up 5% to Record Levels ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/disney-says-upfront-sales-were-up-5-to-record-levels</link>
                                                                            <description>
                            <![CDATA[ 40% of commitments go to addressable inventory ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 01 Aug 2024 19:58:02 +0000</pubDate>                                                                                                                                <updated>Thu, 01 Aug 2024 20:24:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6WzpzGN52wHDs7ENobb7FK-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[Disney president, global advertising Rita Ferro speaks during the company’s 2024 upfront presentation to advertisers.  ]]></media:description>                                                            <media:text><![CDATA[Rita Ferro at Disney Upfront 2024]]></media:text>
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                                                            <title><![CDATA[ Comscore Clients Get Access to Comcast’s Signal Authentication ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/comscore-clients-get-access-to-comcast-signal-authentication</link>
                                                                            <description>
                            <![CDATA[ Advertisers receive more accurate measurement, better identity resolution ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 01 Aug 2024 12:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 01 Aug 2024 14:14:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mwKo6SFeNSwwDFiFeZ5fHM-1280-80.jpg">
                                                            <media:credit><![CDATA[Comcast]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Comcast office space with logo]]></media:description>                                                            <media:text><![CDATA[Comcast office space with logo]]></media:text>
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                                <item>
                                                            <title><![CDATA[ Fox Says Upfront Sales Grew for Linear and Digital Properties ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/fox-says-upfront-sales-grew-for-linear-and-digital-properties</link>
                                                                            <description>
                            <![CDATA[ Tubi achieves double-digit volume increase ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 31 Jul 2024 19:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 31 Jul 2024 20:01:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Upfronts]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/j9KmYT6jVeEtJrMSonSf7c-1280-80.jpg">
                                                            <media:credit><![CDATA[Ben Hider/Fox]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Jeff Collins at Fox&#039;s Upfront]]></media:description>                                                            <media:text><![CDATA[Jeff Collins of Fox]]></media:text>
                                <media:title type="plain"><![CDATA[Jeff Collins of Fox]]></media:title>
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                                                            <title><![CDATA[ ISpot.tv Providing Cross-Platform Ad Measurement with TikTok ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ispottv-providing-cross-platform-ad-measurement-with-tiktok</link>
                                                                            <description>
                            <![CDATA[ Integration provides metrics for evaluating campaigns ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 31 Jul 2024 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/NVZvHPSUFoSVn78UzvgXHN-1280-80.png">
                                                            <media:credit><![CDATA[iSpot.tv]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[iSpot.tv TikTok]]></media:description>                                                            <media:text><![CDATA[iSpot.tv TikTok]]></media:text>
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                                                            <title><![CDATA[ NBCU Claims Ad Revenue Gold Medal for Paris Olympics ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nbcu-claims-ads-revenue-gold-medal-for-paris-olympics</link>
                                                                            <description>
                            <![CDATA[ $500 million generated from first-time sponsors ]]>
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                                                                        <pubDate>Tue, 30 Jul 2024 21:20:03 +0000</pubDate>                                                                                                                                <updated>Tue, 30 Jul 2024 21:36:15 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/U8YqouXHyKu6vnoxEwJySo-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The gold medal-winning U.S. gymnastics team]]></media:description>                                                            <media:text><![CDATA[The gold medal-winning U.S. gymnastics team]]></media:text>
                                <media:title type="plain"><![CDATA[The gold medal-winning U.S. gymnastics team]]></media:title>
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                                                            <title><![CDATA[ Comscore Includes CTV in Measurement of YouTube ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/comscore-includes-ctv-in-measurement-of-youtube</link>
                                                                            <description>
                            <![CDATA[ Capability launched in U.S., with more countries to be added in 2025 ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 30 Jul 2024 14:06:10 +0000</pubDate>                                                                                                                                <updated>Tue, 30 Jul 2024 15:41:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RZURJwfyUNZN2tiWDon4jR-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[YouTube]]></media:description>                                                            <media:text><![CDATA[YouTube]]></media:text>
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