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                            <title><![CDATA[ Latest from Next TV in Advancedad ]]></title>
                <link>https://www.nexttv.com/tag/advancedad</link>
        <description><![CDATA[ All the latest advancedad content from the Next TV team ]]></description>
                                    <lastBuildDate>Tue, 07 Jun 2022 22:58:32 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Advanced Advertising: Local OTT in Growth Mode ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-advertising-local-ott-in-growth-mode</link>
                                                                            <description>
                            <![CDATA[ Local advertisers go over the top as connected TV takes off ]]>
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                                                                        <pubDate>Tue, 07 Jun 2022 22:58:32 +0000</pubDate>                                                                                                                                <updated>Wed, 08 Jun 2022 16:14:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ michael.malone@futurenet.com (Michael Malone) ]]></author>                    <dc:creator><![CDATA[ Michael Malone ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Xrmnn9fq78tYerrdyxR2dC-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[(From l.): Moderator Daniel Punt leads a conversation with Premion&#039;s Dave Marquard, Gamut Smart Media from Cox&#039;s Adam Gaynor, MadHive&#039;s Joe Marino, Atmosphere&#039;s Jack Mollins, and Fox Television Stations&#039; Tom Fleming during the Growing Local OTT panel at the Advanced Advertising Summit.]]></media:description>                                                            <media:text><![CDATA[From left: Moderator Daniel Punt leads a conversation with Premion&#039;s Dave Marquard, Gamut Smart Media from Cox&#039;s Adam Gaynor, MadHive&#039;s Joe Marino, Atmosphere&#039;s Jack Mollins, and Fox Television Stations&#039; Tom Fleming during the Growing Local OTT panel at the Advanced Advertising Summit.]]></media:text>
                                <media:title type="plain"><![CDATA[From left: Moderator Daniel Punt leads a conversation with Premion&#039;s Dave Marquard, Gamut Smart Media from Cox&#039;s Adam Gaynor, MadHive&#039;s Joe Marino, Atmosphere&#039;s Jack Mollins, and Fox Television Stations&#039; Tom Fleming during the Growing Local OTT panel at the Advanced Advertising Summit.]]></media:title>
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                                                            <title><![CDATA[ Experts See Opportunity for Targeting, AVOD Buys ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/experts-see-opportunity-for-targeting-avod-buys</link>
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                            <![CDATA[ Experts See Opportunity for Targeting, AVOD Buys ]]>
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                                                                        <pubDate>Mon, 04 May 2020 13:12:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ kent.gibbons@futurenet.com (Kent Gibbons) ]]></author>                    <dc:creator><![CDATA[ Kent Gibbons ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VqEvw5iPnC3mJfP7Ykyk3m-1280-80.jpg">
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                                                            <title><![CDATA[ Strategies for SmartSpending After Crisis Lifts ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/strategies-for-smart-spending-after-crisis-lifts</link>
                                                                            <description>
                            <![CDATA[ Strategies for SmartSpending After Crisis Lifts ]]>
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                                                                        <pubDate>Mon, 04 May 2020 13:07:41 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ kent.gibbons@futurenet.com (Kent Gibbons) ]]></author>                    <dc:creator><![CDATA[ Kent Gibbons ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VqEvw5iPnC3mJfP7Ykyk3m-1280-80.jpg">
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                                                            <title><![CDATA[ Advanced Ad 2017: In Branded Content, Let the Medium Fit the Message ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-ad-2017-branded-content-let-medium-fit-message-416052</link>
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                            <![CDATA[ Advanced Ad 2017: In Branded Content, Let the Medium Fit the Message ]]>
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                                                                                                                            <pubDate>Thu, 19 Oct 2017 20:13:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[MCN Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                </item>
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                                                            <title><![CDATA[ Advanced Ad 2017: Keep It Simple  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-ad-2017-keep-it-simple-416021</link>
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                            <![CDATA[ Advanced Ad 2017: Keep It Simple ]]>
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                                                                        <pubDate>Wed, 18 Oct 2017 20:54:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[MCN Events]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/UjWULKsJtNA3gaxJuiuqwZ-1280-80.jpg">
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                                                            <title><![CDATA[ Advanced Ad 2017: Comcast’s Jenckes Says TV Advertising Needs More Sophistication ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-ad-2017-comcast-s-jenckes-says-tv-advertising-needs-more-sophistication-416010</link>
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                            <![CDATA[ Advanced Ad 2017: Comcast’s Jenckes Says TV Advertising Needs More Sophistication ]]>
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                                                                        <pubDate>Wed, 18 Oct 2017 16:37:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Platforms]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[MCN Events]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3zFkt9KUx9Lw57sDBHbqrK-1280-80.jpg">
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                                                            <title><![CDATA[ Advanced Ad 2016: Great Advertising Means Entertaining ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-ad-2016-great-advertising-means-entertaining-408531</link>
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                            <![CDATA[ Advanced Ad 2016: Great Advertising Means Entertaining ]]>
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                                                                        <pubDate>Wed, 19 Oct 2016 15:21:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                    <category><![CDATA[MCN Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Diana Marszalek, Broadcasting &amp; Cable ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/N4VevzBDPAud6v3v8dFycN-1280-80.jpg">
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                                                            <title><![CDATA[ NYC Television & Video Week Set For Oct. 17-20 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nyc-television-video-week-set-oct-17-20-404332</link>
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                            <![CDATA[ NYC Television & Video Week Set For Oct. 17-20 ]]>
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                                                                        <pubDate>Wed, 20 Apr 2016 17:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[MCN Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ MCN Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NwHejK4hsDkFJMuZqFwM3M-1280-80.jpg">
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                                                            <title><![CDATA[ #AdvancedAd 2016: Data Miners Strike Cautionary Notes ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advancedad-2016-data-miners-strike-cautionary-notes-403879</link>
                                                                            <description>
                            <![CDATA[ #AdvancedAd 2016: Data Miners Strike Cautionary Notes ]]>
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                                                                        <pubDate>Tue, 05 Apr 2016 20:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[MCN Events]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Dade Hayes, Broadcasting &amp; Cable ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iPdVuojiDD68AgFMy4qDTk-1280-80.jpg">
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                                                            <title><![CDATA[ #AdvancedAd: Cablevision Adds Political-Insights Tool ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/cablevision-adds-political-insights-tool-403857</link>
                                                                            <description>
                            <![CDATA[ #AdvancedAd: Cablevision Adds Political-Insights Tool ]]>
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                                                                        <pubDate>Tue, 05 Apr 2016 16:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[MCN Events]]></category>
                                                                                                <author><![CDATA[ kent.gibbons@futurenet.com (Kent Gibbons) ]]></author>                    <dc:creator><![CDATA[ Kent Gibbons ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/47sdUj8wU2za6J6hgWZW8j-1280-80.png">
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                                                            <title><![CDATA[ NBCU Focusing on ‘Total Audience Solution’ #AdvancedAd ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nbcui-focusing-total-audience-solution-advancedad-388787</link>
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                            <![CDATA[ NBCU Focusing on ‘Total Audience Solution’ #AdvancedAd ]]>
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                                                                                                                            <pubDate>Thu, 12 Mar 2015 02:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ariana Romero ]]></dc:creator>                                                                                                </item>
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