Jon Steinlauf, chief U.S advertising sales office for Warner Bros. Discovery, will be featured as a keynote speaker at the Advanced Advertising Summit on September 11 in New York.

Steinlauf oversees ad revenue for one of the largest collection of cable networks plus streaming services Max and discovery plus. He will talk about WBD’s expanding advanced advertising capabilities. He might even have some things to say about Barbie, the Warner Bros. box office hit, which will be coming to Max.

Steinlauf joins an agenda that leads of with Laura Schmidt, senior media director for the University of Phoenix, and Laura Grover, head of client solutions at EDO, discussion how they boosted campaign performance with EDO’s new creative rotation optimization product.

The event features panels focusing key industry issues including measuring results, addressable advertising, branded content and local advertising.

Speakers represent companies including The Walt Disney Co., Comcast Advertising, iSpot.TV, Alliant, MiQ, AMC Networks, Vizio and Showseeker.

The Advanced Advertising Innovation Awards will be presented to campaign that used data and technology to achieve outstanding results. There will be awards for the best use of data, the best target definition, the best uses of branded content and best use of multiple platforms. 

There will also be an award given to the best overall campaign.

The Advanced Advertising Summit will be held at ETC.Venues at 360 Madison Avenue. 

The Summit is part of NYC TV Week, which is produced by Future U.S., the publisher of Broadcasting+Cable, Multichannel News and Next TV.

A full agenda and information about attending live can be found here.

Entries are being sought for the Advanced Advertising Innovation Awards, which honor campaigns that generate strong results by using data and technology to target audiences and optimize outcomes.

The awards will be presented at the Advanced Advertising Summit on September 11, part of NYC TV Week. There is no cost to nominate a campaign. An entry form can be found here. The deadline for entries is August 7.

Awards will be presented in five categories:

The Advanced Advertising Innovation Award — Best Use of Data in Advertising: Let us know how data was used in a campaign to target the best audiences while minimizing waste, and ensuring creative messages resonate with consumers.

The Advanced Advertising Innovation Award — Best Definition of Target Market: Knowing who uses your product and who else might be interested is a key to advanced advertising. Let us know how you defined your target audience to create an efficient campaign while not missing potential customers.

The Advanced Advertising Innovation Award — Best Use of Multiple Platforms: We’re looking for examples of campaigns in which TV builds awareness while digital media are used to broaden reach or increase message recall, intent to purchase and ultimately drive purchases.

The Advanced Advertising Innovation Award — Best Use of Branded Content: How telling great stories to receptive consumers delivered a brand message and generated business results.

The Advanced Advertising Innovation Award — Best Campaign of the Year: How a campaign used TV and targeted media and achieved a strong return on advertising spending while meeting the client’s key goals, including sales.

At last year’s Advanced Advertising Summit, a campaign for Hershey executed by Horizon Media won the 2022 Advanced Advertising Innovation Award for Best Campaign,

The Hershey effort leveraged retail sales data matched to Horizon’s own data platform (called Blu) to create purchase-based audiences. Distinct media plans were designed for each audience segment.

Hershey’s attempt to sweeten its share of wallet by shifting from a mass-market approach to a data-driven, audience-based approach achieved goals including the most important metric, higher sales.

A campaign for used-car shopping site DriveTime, submitted by iSpot.tv, won the Advanced Advertising Award for Best Use of Data. Using user-level data, DriveTime boosted return on advertising spending by 26% compared to the prior year. It was able to achieve a 15% decrease in spend, a 6% increase in media cost and a 5% increase in media-driven site traffic. DriveTime also had a 90% increase in leads.

The Show Next Door, a program created by Roku and sponsored by bourbon brand Maker’s Mark, won the Advanced Advertising Innovation Award for Branded Content. The program lifted Maker’s Mark’s brand favorability by 25%.

A campaign for Pedigree pet food, executed by MediaCom and submitted by OpenAP, won the Advanced Advertising Innovation Award for Best Definition of Target Market.

A campaign for Roger Beasley Hyundai created by DR Advertising and submitted by Spectrum Reach won the 2022 Advanced Advertising Innovation Award for Best Use of Multiple Platforms.

The auto dealer got 342% more visits to its website in the market where it used Spectrum Reach’s data and a multiplatform approach compared to another market, where it ran a traditional campaign.

The Advanced Advertising Summit is part of NYC TV Week, a event produced by Future plc, which publishes Broadcasting+Cable, Multichannel News and NextTV.

Professionals from across the TV advertising disciplines caught up on the latest issues, trends and changes on the horizon for the sector at the Advanced Advertising Summit, held September 12 at New York’s etc.venues as part of NYC TV Week. The 2022 Advanced Advertising Innovation Awards winners were also recognized. Here are some snapshots from the day-long event. 

Better measurement. Improved targeting. Precision marketing. The state of advanced advertising will be on display at the Advanced Advertising Summit on June 7 at the Sofitel in Los Angeles.

For years, advanced advertising had been about promise. Someday, addressable advertising would eliminate waste. Data would be harnessed and technology would deliver the right ad to the right consumer at the most propitious time. Marketers would be able to know exactly what the return was on their ad spending: how much awareness was generated, how many people who saw a commercial actually purchased that product.

That day has arrived and the people who are making it happen will explain how to use the tools, technology and processes they’ve developed to make attendees better at their jobs.

The event opens with Sean Muller, CEO of iSpot.TV, the leader among the big-data companies offering alternatives to Nielsen that will be a part of this year’s upfront market.

In May, Goldman Sachs invested $325 million in iSpot, which was not just a vote of confidence in the company but an indication Wall Street sees data science and advertising technology as a business that will be generating big returns in the relatively short term.

Muller will be able to explain how iSpot was built, what it shows advertisers that they’ve only guessed at before and what it was able to tell marketers about their investments in huge events like the Olympics and Super Bowl. He will also look ahead at how timely, accurate and granular data can be used by media companies, media buyers and advertisers.

Another keynote session features David Levy, president of OpenAP, whose business is growing as media buyers and markets turn to its technology to identify their target audiences and lay out the options for reaching them.

Levy will be able to describe how advertisers are able to plan, target, optimize and track the impact of TV spending across screens, platforms and publishers using OpenID, the common identifier for TV, and OpenAP’s cross-platform measurement framework, XPm, as well as take a look at what next. 

The final keynote session will focus on streaming, which is becoming an increasingly important part of advertisers’ media plans. The digital technology that enables streaming, over-the-top video and connected TV also enables targeting and addressability that traditional linear TV is still working to achieve at scale.

Roku’s ad-buying platform is designed to maximize reach across both streaming and linear TV. In April, it launched new dynamic ad insertion capabilities with AMC Networks, Crown Media Family Networks, Warner Bros. Discovery and Paramount participating.

Data Drives DTC Clients

Roku is attracting the direct-to-consumer brands that are ramping up television spending in order to build their business. These companies are data-driven and keep a close eye on the direct relationship between where they run TV ads and the sales that result.

Brad Murphy, who heads the performance and growth advertising team for Roku, will discuss how streaming TV can power growing businesses and provide best practices on how to drive performance.

Other panels during the event will focus on addressable advertising, programmatic buying and selling, the exploding world of connected TV and local over-the-top advertising.

Speakers are key executives from companies including DirecTV, Invidi, Vizio, Univision, Paramount, Vevo, Brightline, Comscore, Premion, Madhive and Fox.

The Advanced Advertising Summit is part of L.A. TV Week, presented by Future plc’s Broadcasting+Cable, Multichannel News and Next TV brands.

L.A. TV Week includes Wonder Women of Los Angeles and the Next TV Summit on June 6, 40 Under 40 on June 7 and the TV Tech Summit on June 8.

The next Advanced Advertising Summit will be held in New York on
Sept. 12. ▪️

A group of gold-medal worth keynote speakers have been lined up for the Advanced Advertising Summit, which will take place virtually on Tuesday, Nov. 16, during Virtual Fall TV 2021 with no cost to attend.

The opening keynote speaker, Brad Stockton, senior VP, national video innovation at dentsu will provide a buyer’s perspective on new advertising technologies.

Dan Lovinger, executive VP, advertising sales, NBC Sports Group, will look ahead to the Olympics and discuss how advertisers are getting a bigger bang for their buck than ever, thanks to NBC’s portfolio of linear, digital and streaming platforms and enhanced consumer insights.

The closing keynote speakers, Kim Kelleher, president of commercial revenue & partnerships at AMC Networks and Evan Adlman, senior VP, advanced advertising & digital, at AMC Networks, will talk about how advanced advertising and new targeted media opportunities are transforming the traditional upfront market.

Panels will examine the latest trends in addressable advertising, the hot CTV market, and monetizing OTT in local markets. Panelists representing Comscore, Premion, Vevo, Xandr, NBCU, Hearst Television, Madhive, Beachfront, Univision and Dish Media will share their experience and expertise.

“Advanced advertising continues to make strides, so it's important to keep up with developments in the industry,” said B+C Business Editor Jon Lafayette. “The speakers at the Advanced Advertising Summit are at the tops of their game and attendees are sure to get valuable insights.” 

Winners of the inaugural Advanced Advertising Innovation Awards will claim their prizes during the summit for the outstanding campaigns they submitted. Getting awards are Gamut, Vevo, Fox and Pepsi, and Spectrum Reach.

Virtual Fall TV 2021 also includes TV Tech Summit, Next TV Summit and Hispanic Television Summit. Registration is free.

comScore, on the heels of its merger with Rentrak, said it has inked a new long-term deal with Dish Network that renews its integeration of the pay TV provider’s viewing data with comScore’s TV measurement service.

Dish, which also operates OTT-TV service Sling TV, has a decade with Rentrak that spans almost a decade, and was Rentrak’s first data partner with a national footprint, they noted.

Financial terms of the new deal weren’t disclosed, but they said it will also help Dish measure addressable campaigns.

“DISH is a major partner that helped us change the measurement landscape by allowing massive and passive television measurement across a national footprint,” said comScore’s CEO Serge Matta, in a statement. “With our renewed partnership, advertisers can continue to get credible measurement, while creating ways to further increase the effectiveness and efficiency of advertising campaigns.”

“comScore and DISH have been pioneers for years, leading the industry with accurate viewership measurement,” added Adam Gaynor, VP of Dish Media Sales and Analytics. “This renewal signals our commitment to serving our customers and the industry’s desire for reliable measurement.”