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                            <title><![CDATA[ Latest from Next TV in Advanced-advertising-summit ]]></title>
                <link>https://www.nexttv.com/tag/advanced-advertising-summit</link>
        <description><![CDATA[ All the latest advanced-advertising-summit content from the Next TV team ]]></description>
                                    <lastBuildDate>Tue, 12 Sep 2023 17:00:34 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Photo Gallery: Advanced Advertising Summit New York 2023 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/photo-gallery-advanced-advertising-summit-new-york-2023</link>
                                                                            <description>
                            <![CDATA[ Snapshots from the kickoff event for NYC TV Week ]]>
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                                                                        <pubDate>Tue, 12 Sep 2023 17:00:34 +0000</pubDate>                                                                                                                                <updated>Tue, 12 Sep 2023 17:02:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Freeze Frame]]></category>
                                                                                                <author><![CDATA[ michael.demenchuk@futurenet.com (Michael Demenchuk) ]]></author>                    <dc:creator><![CDATA[ Michael Demenchuk ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LbpkpyJhDaKTA5Grp42rmD-1280-80.jpg">
                                                            <media:credit><![CDATA[Mark Reinertson]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Afternoon keynoter Jon Steinlauf, chief U.S. ad sales officer at Warner Bros. Discovery.]]></media:description>                                                            <media:text><![CDATA[Afternoon keynoter Jon Steinlauf, chief U.S. ad sales officer at Warner Bros. Discovery.]]></media:text>
                                <media:title type="plain"><![CDATA[Afternoon keynoter Jon Steinlauf, chief U.S. ad sales officer at Warner Bros. Discovery.]]></media:title>
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                                                            <title><![CDATA[ Advanced Advertising Summit: Measuring Results in the Modern Era ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-advertising-measuring-results-in-the-modern-era</link>
                                                                            <description>
                            <![CDATA[ A look at how much of a factor AI can be ]]>
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                                                                        <pubDate>Mon, 11 Sep 2023 15:10:32 +0000</pubDate>                                                                                                                                <updated>Mon, 11 Sep 2023 15:37:23 +0000</updated>
                                                                                                                                            <category><![CDATA[Programming]]></category>
                                                                                                <author><![CDATA[ michael.malone@futurenet.com (Michael Malone) ]]></author>                    <dc:creator><![CDATA[ Michael Malone ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EAnLYJqJPNyuAaqFTRsVHT-1280-80.jpg">
                                                            <media:credit><![CDATA[Mark Reinertson]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[On the Advanced Advertising Summit measurement panel (l. to r.): moderator Sean Cunningham, VAB; Mohammad Chugtai, MiQ; Erica Barnes, A+E Networks; Larry Allen, Comcast Advertising; and Leslie Wood, iSpot.tv. ]]></media:description>                                                            <media:text><![CDATA[Advanced Advertising Summit measurement pane;]]></media:text>
                                <media:title type="plain"><![CDATA[Advanced Advertising Summit measurement pane;]]></media:title>
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                                                            <title><![CDATA[ Pepsi, General Mills, GSK, U. of Phoenix Execs To Talk Marketing at Advanced Advertising Summit ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pepsi-general-mills-gsk-u-of-phoenix-execs-to-talk-marketing-at-the-advanced-advertising-summit</link>
                                                                            <description>
                            <![CDATA[ Sept. 11 event is part of NYC TV Week ]]>
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                                                                        <pubDate>Tue, 05 Sep 2023 14:24:32 +0000</pubDate>                                                                                                                                <updated>Tue, 05 Sep 2023 14:56:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Staff ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/rnoSBfrMzgmfP3wogSUDQW-1280-80.png">
                                                            <media:credit><![CDATA[Future plc]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Advanced Advertising Summit]]></media:description>                                                            <media:text><![CDATA[Advanced Advertising Summit]]></media:text>
                                <media:title type="plain"><![CDATA[Advanced Advertising Summit]]></media:title>
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                                                            <title><![CDATA[ Freeze Frame | Advanced Advertising Summit L.A. 2023 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/freeze-frame-or-advanced-advertising-summit-la-2023</link>
                                                                            <description>
                            <![CDATA[ Photos from the L.A. TV Week gathering held June 21 ]]>
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                                                                        <pubDate>Tue, 27 Jun 2023 19:17:55 +0000</pubDate>                                                                                                                                <updated>Tue, 27 Jun 2023 19:18:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Freeze Frame]]></category>
                                                                                                <author><![CDATA[ michael.demenchuk@futurenet.com (Michael Demenchuk) ]]></author>                    <dc:creator><![CDATA[ Michael Demenchuk ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/aDJwgoiobGmnCRruXNGMgg-1280-80.jpeg">
                                                            <media:credit><![CDATA[Dajuana Jones]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Steve Montana and Michele Stone of Paramount Advertising accept the Advanced Advertising Innovation Award on behalf Paramount’s Vantage.]]></media:description>                                                            <media:text><![CDATA[Steve Montana and Michele Stone of Paramount Advertising accept the Advanced Advertising Innovation Award on behalf Paramount’s Vantage.]]></media:text>
                                <media:title type="plain"><![CDATA[Steve Montana and Michele Stone of Paramount Advertising accept the Advanced Advertising Innovation Award on behalf Paramount’s Vantage.]]></media:title>
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                                                            <title><![CDATA[ State of the Advanced Ad World According to GroupM’s Mike Fisher ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/state-of-the-advanced-ad-world-according-to-group-ms-mike-fisher</link>
                                                                            <description>
                            <![CDATA[ Agency exec shared wide-ranging chat with Jon Lafayette at Future's Advanced Advertising Summit in L.A. on June 21 ]]>
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                                                                        <pubDate>Thu, 22 Jun 2023 18:50:52 +0000</pubDate>                                                                                                                                <updated>Fri, 11 Aug 2023 14:04:41 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ kent.gibbons@futurenet.com (Kent Gibbons) ]]></author>                    <dc:creator><![CDATA[ Kent Gibbons ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oSLZdKkTCt3GzAbZHr7tqP-1280-80.jpg">
                                                            <media:credit><![CDATA[Future/Dajuana Jones/Dynasty Fashion Photography]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[GroupM&#039;s Mike Fisher leads off the Advanced Advertising Summit with a keynote on June 21 in Los Angeles.]]></media:description>                                                            <media:text><![CDATA[GroupM&#039;s Mike Fisher leads off the Advanced Advertising Summit with a keynote on June 21 in Los Angeles.]]></media:text>
                                <media:title type="plain"><![CDATA[GroupM&#039;s Mike Fisher leads off the Advanced Advertising Summit with a keynote on June 21 in Los Angeles.]]></media:title>
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                                                            <title><![CDATA[ L.A. TV Week: Advanced Advertising Summit Reveals Secrets to Better Campaigns ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/features/advanced-advertising-summit-reveals-secrets-to-better-campaigns</link>
                                                                            <description>
                            <![CDATA[ Meet pioneers and trendsetters in data and technology ]]>
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                                                                        <pubDate>Tue, 23 May 2023 20:36:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/acrkVLB5Z5t2wAiANZLD7j-1280-80.jpeg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[L.A. Advanced Advertising Summit 2023 logo]]></media:description>                                                            <media:text><![CDATA[L.A. Advanced Advertising Summit 2023 logo]]></media:text>
                                <media:title type="plain"><![CDATA[L.A. Advanced Advertising Summit 2023 logo]]></media:title>
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                                                            <title><![CDATA[ Advanced Advertising Summit: Blockchain Could Play ‘Critical’ Role in Ad-Tech ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-advertising-summit-blockchain-could-play-critical-role-in-ad-tech</link>
                                                                            <description>
                            <![CDATA[ Viant CEO Vanderhook offers advice to ad-tech startups ]]>
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                                                                        <pubDate>Tue, 13 Sep 2022 02:23:43 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Sep 2022 15:29:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ michael.farrell@futurenet.com (Mike Farrell) ]]></author>                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CVsJQHeAYfp8cXca3h8Ujh-1280-80.jpg">
                                                            <media:credit><![CDATA[Mark Reinertson]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Viant CEO Tim Vanderhook ]]></media:description>                                                            <media:text><![CDATA[Tim Vanderhook of Viant at 2022 Advanced Advertising Summit]]></media:text>
                                <media:title type="plain"><![CDATA[Tim Vanderhook of Viant at 2022 Advanced Advertising Summit]]></media:title>
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                                                            <title><![CDATA[ Putting Ad Money in Linear or Streaming Networks Isn’t an Either/or Proposition, Says Comcast’s James Rooke ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-advertising-summit-putting-ad-money-in-linear-or-streaming-networks-isnt-an-eitheror-proposition-says-comcasts-james-rooke</link>
                                                                            <description>
                            <![CDATA[ Comcast Advertising chief says collaboration will give advanced ad technology the boost it needs ]]>
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                                                                        <pubDate>Tue, 13 Sep 2022 02:05:08 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Sep 2022 15:59:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ michael.farrell@futurenet.com (Mike Farrell) ]]></author>                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/BHErFGrcAN4BmAyeygHpC7-1280-80.jpeg">
                                                            <media:credit><![CDATA[Mark Reinertson]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Comcast Advertising president James Rooke ]]></media:description>                                                            <media:text><![CDATA[James Rooke of Comcast Advertising Sales at Advanced Advertising Summit 2022]]></media:text>
                                <media:title type="plain"><![CDATA[James Rooke of Comcast Advertising Sales at Advanced Advertising Summit 2022]]></media:title>
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                                                            <title><![CDATA[ Advanced Advertising Summit: Local Media Extends Its Broad Reach ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-advertising-local-media-extends-its-broad-reach</link>
                                                                            <description>
                            <![CDATA[ Auto advertising still slumping, but newer categories have filled the gap ]]>
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                                                                        <pubDate>Mon, 12 Sep 2022 20:09:41 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Sep 2022 15:42:42 +0000</updated>
                                                                                                                                            <category><![CDATA[Stations]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ michael.malone@futurenet.com (Michael Malone) ]]></author>                    <dc:creator><![CDATA[ Michael Malone ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/rvq2fWrzSBtnQpWF5NaBzW-1280-80.jpg">
                                                            <media:credit><![CDATA[Mark Reinertson]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Talking local TV at the Advanced Advertising Summit (l. to r.): Christopher Martinez, Hearst Television; Jim Loughran, Viamedia; Kristin Wnuk, Roku; and Carol Hinnant, Comscore. ]]></media:description>                                                            <media:text><![CDATA[Talking local TV at the Advanced Advertising Summit (l. to r.): Christopher Martinez, Hearst Television; Jim Loughran, Viamedia; Kristin Wnuk, Roku; and Carol Hinnant, Comscore. ]]></media:text>
                                <media:title type="plain"><![CDATA[Talking local TV at the Advanced Advertising Summit (l. to r.): Christopher Martinez, Hearst Television; Jim Loughran, Viamedia; Kristin Wnuk, Roku; and Carol Hinnant, Comscore. ]]></media:title>
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                                                            <title><![CDATA[ Advanced Advertising Summit: Solid Prospects Predicted for Netflix and Disney Plus Ad-Supported Tiers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-advertising-connected-tv-to-stay-hot</link>
                                                                            <description>
                            <![CDATA[ Panelists bullish on connected TV’s prospects for advertising ]]>
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                                                                        <pubDate>Mon, 12 Sep 2022 19:29:46 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Sep 2022 15:26:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ michael.malone@futurenet.com (Michael Malone) ]]></author>                    <dc:creator><![CDATA[ Michael Malone ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EbUBCCLmMhgEvYb4LxXi8G-1280-80.jpg">
                                                            <media:credit><![CDATA[Mark Reinertson]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[“CTV’s Big Moment“ panelists at the Advanced Advertising Summit (l. to r.): Anthony Susi, Xandr; Adam Gaynor, Gamut; Marni Rommel, Beachfront; Diana Horowitz, Imagine; and Lori Cassorla, Mediahub.  ]]></media:description>                                                            <media:text><![CDATA[“CTV’s Big Moment“ panelists at the Advanced Advertising Summit (l. to r.): Anthony Susi, Xandr; Adam Gaynor, Gamut; Marni Rommel, Beachfront; Diana Horowitz, Imagine; and Lori Cassorla, Mediahub.  ]]></media:text>
                                <media:title type="plain"><![CDATA[“CTV’s Big Moment“ panelists at the Advanced Advertising Summit (l. to r.): Anthony Susi, Xandr; Adam Gaynor, Gamut; Marni Rommel, Beachfront; Diana Horowitz, Imagine; and Lori Cassorla, Mediahub.  ]]></media:title>
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                                                            <title><![CDATA[ Advanced Advertising Summit: Group M’s Gerber Says Measurement Still Key in Advanced Ad Evolution ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-advertising-summit-group-ms-gerber-says-measurement-still-key-in-advanced-ad-evolution</link>
                                                                            <description>
                            <![CDATA[ As streaming services take hold and ad capacity dwindles, industry needs to find ways to sell ads beyond pods and shows ]]>
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                                                                        <pubDate>Mon, 12 Sep 2022 16:22:29 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Sep 2022 15:33:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ michael.farrell@futurenet.com (Mike Farrell) ]]></author>                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/rc27nz9d74sqiDYHWhvWmF-1280-80.jpg">
                                                            <media:credit><![CDATA[Mark Reinertson]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Group M executive director, U.S. investment strategy Adam Gerber ]]></media:description>                                                            <media:text><![CDATA[Adam Gerber of GroupM at 2022 Advanced Advertising Summit ]]></media:text>
                                <media:title type="plain"><![CDATA[Adam Gerber of GroupM at 2022 Advanced Advertising Summit ]]></media:title>
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                                                            <title><![CDATA[ Freeze Frame: 2022 Advanced Advertising Summit Los Angeles  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/freeze-frame-2022-advanced-advertising-summit-los-angeles</link>
                                                                            <description>
                            <![CDATA[ Photos from the June 7 L.A. TV Week event at the Sofitel Los Angeles in Beverly Hills ]]>
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                                                                        <pubDate>Mon, 13 Jun 2022 17:18:12 +0000</pubDate>                                                                                                                                <updated>Mon, 13 Jun 2022 19:09:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ michael.demenchuk@futurenet.com (Michael Demenchuk) ]]></author>                    <dc:creator><![CDATA[ Michael Demenchuk ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NQCeQUqhkdZ3vMdySS4dVf-1280-80.jpeg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[B+C business editor Jon Lafayette talks with Sean Muller, and founder CEO of iSpot.tv, during the opening keynote of the L.A. TV Week Advanced Advertising Summit June 7 at the Sofitel Los Angeles in Beverly Hills. ]]></media:description>                                                            <media:text><![CDATA[B+C business editor Jon Lafayette talks with Sean Muller, and founder CEO of iSpot.tv, during the opening keynote of the L.A. TV Week Advanced Advertising Summit June 7 at the Sofitel Los Angeles in Beverly Hills. ]]></media:text>
                                <media:title type="plain"><![CDATA[B+C business editor Jon Lafayette talks with Sean Muller, and founder CEO of iSpot.tv, during the opening keynote of the L.A. TV Week Advanced Advertising Summit June 7 at the Sofitel Los Angeles in Beverly Hills. ]]></media:title>
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                                                            <title><![CDATA[ Advanced Advertising: Addressable Ads Are In Demand But Need More Help ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/addressable-ads-are-in-demand-but-need-more-help-panel</link>
                                                                            <description>
                            <![CDATA[ Advanced Advertising Summit panel was optimistic but realistic about competing interests, complications ]]>
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                                                                        <pubDate>Tue, 07 Jun 2022 23:37:34 +0000</pubDate>                                                                                                                                <updated>Wed, 08 Jun 2022 00:07:55 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ kent.gibbons@futurenet.com (Kent Gibbons) ]]></author>                    <dc:creator><![CDATA[ Kent Gibbons ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QHbnJYuS6Lfvv6KwD5vZfb-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[From left: Jon Lafayette, Cadent&#039;s Tony Yi, Blockgraph&#039;s Jason Manningham, DirecTV Advertising&#039;s Matthew Van Houten, RPA&#039;s Muhammad Eldereiny, INVIDI Technologies&#039; Bruce Anderson, TelevisaUnivision&#039;s Kent Tseng.]]></media:description>                                                            <media:text><![CDATA[From left: Moderator Jon Lafayette, Cadent&#039;s Tony Yi, Blockgraph&#039;s Jason Manningham, DirecTV Advertising&#039;s Matthew Van Houten, RPA&#039;s Muhammad Eldereiny, INVIDI Technologies&#039; Bruce Anderson, and TelevisaUnivision&#039;s Kent Tseng during the &quot;Addressable Advertising Finally Made Easy&quot; panel at the Advanced Advertising Summit.]]></media:text>
                                <media:title type="plain"><![CDATA[From left: Moderator Jon Lafayette, Cadent&#039;s Tony Yi, Blockgraph&#039;s Jason Manningham, DirecTV Advertising&#039;s Matthew Van Houten, RPA&#039;s Muhammad Eldereiny, INVIDI Technologies&#039; Bruce Anderson, and TelevisaUnivision&#039;s Kent Tseng during the &quot;Addressable Advertising Finally Made Easy&quot; panel at the Advanced Advertising Summit.]]></media:title>
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                                                            <title><![CDATA[ Spectrum Reach, Vevo, Gamut and Fox Win Advanced Advertising Innovation Awards  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/features/spectrum-reach-vevo-gamut-and-fox-win-advanced-advertising-innovation-awards</link>
                                                                            <description>
                            <![CDATA[ Campaigns used data, technology and creativity to drive results ]]>
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                                                                        <pubDate>Mon, 20 Dec 2021 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yvEmb6BFw9PT6qS4xzkoP6-1280-80.jpg">
                                                            <media:credit><![CDATA[Michael Becker/Fox]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Fox employed actor Jason Biggs to host a game show tied to its Pepsi Wild Cherry relaunch. ]]></media:description>                                                            <media:text><![CDATA[Fox Pepsi Cherries Wild Jason Biggs]]></media:text>
                                <media:title type="plain"><![CDATA[Fox Pepsi Cherries Wild Jason Biggs]]></media:title>
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                                                            <title><![CDATA[ Spectrum Reach Campaign for Auto Dealer Wins Advanced Advertising Innovation Award ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/spectrum-reach-campaign-for-auto-dealer-wins-advance-advertising-innovation-award</link>
                                                                            <description>
                            <![CDATA[ Targeted multiplatform campaign produced 13% sales lift ]]>
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                                                                        <pubDate>Tue, 09 Nov 2021 15:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 10 Nov 2021 15:38:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yuZEHJAKYhiZQe7aV4ERck-1280-80.jpg">
                                                            <media:credit><![CDATA[Spectrum Reach]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Spectrum Reach mounted a multiplatform campaign for client Palm Coast Ford]]></media:description>                                                            <media:text><![CDATA[Spectrum Reach Palm Coast Ford]]></media:text>
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                                                            <title><![CDATA[ Vevo Campaign for Credit Karma Wins Advanced Advertising Innovation Award ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/vevo-campaign-for-credit-karma-wins-advanced-advertising-innovation-award</link>
                                                                            <description>
                            <![CDATA[ A campaign to promote Credit Karma’s new checking account submitted by Vevo won the inaugural Advanced Advertising Innovation Award for best use of multiple platforms. ]]>
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                                                                        <pubDate>Tue, 02 Nov 2021 14:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 02 Nov 2021 23:40:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ B+C Staff ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/JVLyYUbcfnL6fz7xepJvMd-1280-80.png">
                                                            <media:credit><![CDATA[Vevo]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Vevo]]></media:description>                                                            <media:text><![CDATA[Vevo]]></media:text>
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                                                            <title><![CDATA[ Dentsu’s Brad Stockton Looking to Plus Up Data-Enhanced Ad Platform ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/dentsus-brad-stockton-looking-to-plus-up-data-enhanced-ad-platform</link>
                                                                            <description>
                            <![CDATA[ Brad Stockton, senior VP U.S. national video innovation at at agency dentsu, calls DELTA, the advanced programmatic buying system the agency unveiled earlier this year, his baby. ]]>
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                                                                        <pubDate>Tue, 26 Oct 2021 14:29:14 +0000</pubDate>                                                                                                                                <updated>Tue, 26 Oct 2021 14:40:42 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ioXMBTYo7oSZ3HxEj48qhj-1280-80.jpg">
                                                            <media:credit><![CDATA[dentsu]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Brad Stockton dentsu]]></media:description>                                                            <media:text><![CDATA[Brad Stockton dentsu]]></media:text>
                                <media:title type="plain"><![CDATA[Brad Stockton dentsu]]></media:title>
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                                                            <title><![CDATA[ Call for Entries: Advanced Advertising Innovation Awards  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/call-for-entries-advanced-advertising-innovation-awards</link>
                                                                            <description>
                            <![CDATA[ Honoring top campaigns at Nov. 16 Advanced Advertising Summit for use of data, multiple platforms, branded content and results ]]>
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                                                                        <pubDate>Tue, 28 Sep 2021 19:33:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[MCN Events]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ B+C Staff ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XVDYwRkWbw66LDQVGJGMWe-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Virtual Fall TV 2020]]></media:description>                                                            <media:text><![CDATA[Virtual Fall TV 2020]]></media:text>
                                <media:title type="plain"><![CDATA[Virtual Fall TV 2020]]></media:title>
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                                                            <title><![CDATA[ Advanced Advertising Preview: GroupM’s Matt Sweeney on Being Digital and Responsible ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-advertising-preview-groupms-matt-sweeney-on-being-digital-and-responsible</link>
                                                                            <description>
                            <![CDATA[ In the Wild West atmosphere of the new digital video frontier, GroupM’s Matt Sweeney is a new sheriff in town. ]]>
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                                                                        <pubDate>Tue, 20 Apr 2021 15:19:02 +0000</pubDate>                                                                                                                                <updated>Tue, 20 Apr 2021 16:09:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/J6rdHgz72r4eYR7ZoyhLVk-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[Matt Sweeney of GroupM]]></media:description>                                                            <media:text><![CDATA[Matt Sweeney of GroupM]]></media:text>
                                <media:title type="plain"><![CDATA[Matt Sweeney of GroupM]]></media:title>
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                                                            <title><![CDATA[ Advanced Advertising Summit Preview: Marianne Gambelli on Tubi Joining Fox’s Ad-Supported Portfolio ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-advertising-summit-preview-marianne-gambelli-on-tubi-joining-foxs-ad-supported-portfolio</link>
                                                                            <description>
                            <![CDATA[ The acquisition of Tubi by Fox in 2020 added to the portfolio Fox ad sales president Marianne Gambelli had to sell to advertisers looking for reach in premium content. ]]>
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                                                                        <pubDate>Thu, 15 Apr 2021 15:17:27 +0000</pubDate>                                                                                                                                <updated>Fri, 16 Apr 2021 15:33:56 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WejUrETU3CcWXy9CuGkvTB-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Marianne Gambelli, president, ad sales, Fox]]></media:description>                                                            <media:text><![CDATA[Marianne Gambelli, president, ad sales, Fox]]></media:text>
                                <media:title type="plain"><![CDATA[Marianne Gambelli, president, ad sales, Fox]]></media:title>
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                                                            <title><![CDATA[ #SpringTV: A Look Into the Future of Television ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/features/springtv-a-look-into-the-future-of-television</link>
                                                                            <description>
                            <![CDATA[ Virtual event will bring together innovators in three key industry categories ]]>
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                                                                        <pubDate>Mon, 12 Apr 2021 10:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 17 Feb 2022 21:52:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Magazine]]></category>
                                                    <category><![CDATA[MCN Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ B+C Staff ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/g2ZFZpcFSpjXCaRTU49omk-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Spring TV 2021 logo]]></media:description>                                                            <media:text><![CDATA[Spring TV 2021 logo]]></media:text>
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                                                            <title><![CDATA[ Cable Adds a Playbook To Addressable Ad Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/features/cable-adds-a-playbook-to-addressable-ad-push</link>
                                                                            <description>
                            <![CDATA[ Comcast, Charter, Cox try to simplify buying of targeted spots ]]>
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                                                                        <pubDate>Mon, 21 Sep 2020 10:00:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Lead-In]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/5xowbZmpQmCvWXKJ6a73cT-1280-80.png">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Comcast Advertising president Marcien Jenckes at the Advanced Advertising Summit]]></media:description>                                                            <media:text><![CDATA[Comcast Advertising president Marcien Jenckes]]></media:text>
                                <media:title type="plain"><![CDATA[Comcast Advertising president Marcien Jenckes]]></media:title>
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                                                            <title><![CDATA[ Advanced Advertising: COVID-19 Presents Challenges, Opportunities ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-advertising-covid-19-presents-challenges-opportunities</link>
                                                                            <description>
                            <![CDATA[ Advanced Advertising: COVID-19 Presents Challenges, Opportunities ]]>
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                                                                        <pubDate>Wed, 22 Apr 2020 01:42:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[MCN Events]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/G9vCisBuHfRxPrH4bpXmM9-1280-80.png">
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                                                            <title><![CDATA[ David Cohen to Measure Industry’s Progress at Advanced Ad Summit ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/david-cohen-to-measure-industrys-progress-at-advanced-ad-summit</link>
                                                                            <description>
                            <![CDATA[ David Cohen to Measure Industry’s Progress at Advanced Ad Summit ]]>
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                                                                        <pubDate>Tue, 25 Feb 2020 17:46:52 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ MCN Staff ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Urh2pJTFZRCX4ULFqvDpid-1280-80.jpg">
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                                                            <title><![CDATA[ Advanced Ad 2018: At Hulu, 'Things Are Good' ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-ad-2018-hulu-things-are-good-418869</link>
                                                                            <description>
                            <![CDATA[ Advanced Ad 2018: At Hulu, 'Things Are Good' ]]>
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                                                                        <pubDate>Mon, 26 Mar 2018 23:10:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[MCN Events]]></category>
                                                                                                <author><![CDATA[ kent.gibbons@futurenet.com (Kent Gibbons) ]]></author>                    <dc:creator><![CDATA[ Kent Gibbons ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/w9qymK7uhZCRotn8PdWJ7H-1280-80.jpg">
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                                                            <title><![CDATA[ Advanced Ad 2017: In Branded Content, Let the Medium Fit the Message ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-ad-2017-branded-content-let-medium-fit-message-416052</link>
                                                                            <description>
                            <![CDATA[ Advanced Ad 2017: In Branded Content, Let the Medium Fit the Message ]]>
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                                                                                                                            <pubDate>Thu, 19 Oct 2017 20:13:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[MCN Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                                                        </item>
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                                                            <title><![CDATA[ Advanced Ad 2017: Keep It Simple  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-ad-2017-keep-it-simple-416021</link>
                                                                            <description>
                            <![CDATA[ Advanced Ad 2017: Keep It Simple ]]>
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                                                                        <pubDate>Wed, 18 Oct 2017 20:54:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[MCN Events]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/UjWULKsJtNA3gaxJuiuqwZ-1280-80.jpg">
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                                                            <title><![CDATA[ Advanced Ad 2017: Comcast’s Jenckes Says TV Advertising Needs More Sophistication ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-ad-2017-comcast-s-jenckes-says-tv-advertising-needs-more-sophistication-416010</link>
                                                                            <description>
                            <![CDATA[ Advanced Ad 2017: Comcast’s Jenckes Says TV Advertising Needs More Sophistication ]]>
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                                                                        <pubDate>Wed, 18 Oct 2017 16:37:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Platforms]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[MCN Events]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3zFkt9KUx9Lw57sDBHbqrK-1280-80.jpg">
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                                                            <title><![CDATA[ Advanced Ad 2016: Marketers Want Reliable Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-ad-2016-marketers-want-reliable-measurement-408549</link>
                                                                            <description>
                            <![CDATA[ Advanced Ad 2016: Marketers Want Reliable Measurement ]]>
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                                                                        <pubDate>Thu, 20 Oct 2016 16:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[MCN Events]]></category>
                                                                                                <author><![CDATA[ kent.gibbons@futurenet.com (Kent Gibbons) ]]></author>                    <dc:creator><![CDATA[ Kent Gibbons ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/wFSjCeUGSHmJ93Fn2Wmdq3-1280-80.jpg">
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                                                            <title><![CDATA[ Advanced Ad 2016: Standards, Education to Drive Addressable Ads ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-ad-2016-standards-education-drive-addressable-ads-408536</link>
                                                                            <description>
                            <![CDATA[ Advanced Ad 2016: Standards, Education to Drive Addressable Ads ]]>
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                                                                                                                            <pubDate>Wed, 19 Oct 2016 20:36:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[MCN Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                                                        </item>
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                                                            <title><![CDATA[ Advanced Ad 2016: Great Advertising Means Entertaining ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-ad-2016-great-advertising-means-entertaining-408531</link>
                                                                            <description>
                            <![CDATA[ Advanced Ad 2016: Great Advertising Means Entertaining ]]>
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                                                                        <pubDate>Wed, 19 Oct 2016 15:21:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                    <category><![CDATA[MCN Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Diana Marszalek, Broadcasting &amp; Cable ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/N4VevzBDPAud6v3v8dFycN-1280-80.jpg">
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                                                            <title><![CDATA[ #AdvancedAd 2016: Data Miners Strike Cautionary Notes ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advancedad-2016-data-miners-strike-cautionary-notes-403879</link>
                                                                            <description>
                            <![CDATA[ #AdvancedAd 2016: Data Miners Strike Cautionary Notes ]]>
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                                                                        <pubDate>Tue, 05 Apr 2016 20:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[MCN Events]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Dade Hayes, Broadcasting &amp; Cable ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iPdVuojiDD68AgFMy4qDTk-1280-80.jpg">
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                                                            <title><![CDATA[ #AdvancedAd: Cablevision Adds Political-Insights Tool ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/cablevision-adds-political-insights-tool-403857</link>
                                                                            <description>
                            <![CDATA[ #AdvancedAd: Cablevision Adds Political-Insights Tool ]]>
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                                                                        <pubDate>Tue, 05 Apr 2016 16:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[MCN Events]]></category>
                                                                                                <author><![CDATA[ kent.gibbons@futurenet.com (Kent Gibbons) ]]></author>                    <dc:creator><![CDATA[ Kent Gibbons ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/47sdUj8wU2za6J6hgWZW8j-1280-80.png">
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                                                            <title><![CDATA[ NYC TV Week: 5+ Years to Programmatic Tipping Point ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nyc-tv-week-5-years-programmatic-tipping-point-394692</link>
                                                                            <description>
                            <![CDATA[ NYC TV Week: 5+ Years to Programmatic Tipping Point ]]>
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                                                                                                                            <pubDate>Tue, 20 Oct 2015 15:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[MCN Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow (Broadcasting &amp; Cable) ]]></dc:creator>                                                                                                                                        </item>
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                                                            <title><![CDATA[ NYC Television Week Returns With Five Top Events on Tap ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nyc-television-week-returns-five-top-events-tap-394632</link>
                                                                            <description>
                            <![CDATA[ NYC Television Week Returns With Five Top Events on Tap ]]>
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                                                                        <pubDate>Mon, 19 Oct 2015 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[The Content Show]]></category>
                                                    <category><![CDATA[NYC Television Week]]></category>
                                                    <category><![CDATA[#NYCTVWK]]></category>
                                                    <category><![CDATA[Advanced Advertising Summit]]></category>
                                                    <category><![CDATA[Hispanic Television Summit]]></category>
                                                    <category><![CDATA[Next TV Summit]]></category>
                                                                                                                    <dc:creator><![CDATA[ MCN Staff ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TyySrzVSNkwRT7KevGwdnY-1280-80.jpg">
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