<![CDATA[ Latest from Next TV in Adults-25-54 ]]> https://www.nexttv.com/tag/adults-25-54 Mon, 12 Jan 2015 17:15:00 +0000 en <![CDATA[ MRC Says CNN All Screen Measures Up ]]> https://www.nexttv.com/news/mrc-says-cnn-all-screen-measures-386845 2PrKKAW5dZ2RTRGKR6qb2a Mon, 12 Jan 2015 17:15:00 +0000 false false false

The Media Rating Council has evaluated Turner Broadcasting and Nielsen's CNN All Screen measurement process and found that it aligns with its guidelines for data integration.

CNN All Screen combines the news network’s viewership among in-home audiences and people watching in other places not normally measured by Nielsen.

To create the All Screen Report, Nielsen’s data-fusion technology combines National People Meter information with viewing captured away from the home by its Portable People Meter panel, along with online and mobile panels. The result is supposed to represent a 360-degree view of how consumers watch across all devices.

According to All Screen, 18% additional 25-to-54 watchers watch CNN on a total day basis. CNN would like those viewers included in its ratings when it sells advertising. Sports networks also have large out of home audiences.

MRC's decision comes a week after CNBC said it would no longer use Nielsen figures to sell advertising for its daytime business news, which has significant viewership by financial professionals in offices, and will turn to Cogent Reports  to collect data about its audience for media buyers.

The companies said the MRC review of CNN All Screen was not aimed at accrediting the data. Rather, Turner, Nielsen and the MRC are collaborating to explore the extent to which validation of fusion methods can be attained and set precedence for increased transparency of fusion products in general.

“CNN All Screen is a vital tool for our sales team to utilize when showcasing to agencies and brands the full scope of their schedules across the linear network, now including our significant and valuable out-of-home audience,” Katrina Cukaj, executive vice president  of of CNN/HLN ad sales, said in a statement. “We already experienced strong demand for this type of scaled partnership during the Upfront and look forward to continuing that conversation with additional partners.”

]]> <![CDATA[ Fox News Leads Cable News for 13th Straight Year ]]> https://www.nexttv.com/news/fox-news-leads-cable-news-13th-straigh-year-386520 hnXFcVKwGMX6XXGrKfTgWF Wed, 24 Dec 2014 15:15:00 +0000 false false false

With one week left to make it official, Fox News Channel will run its skein atop the cable new sector to 13 years among total viewers and adults 25 to 54.

Through Dec. 21, the first 51 weeks of Nielsen’s 2014, Fox News has averaged 1.76 million watchers in primetime, including 302,000 in the aforementioned demo, according to Nielsen data. Compared to 2013, those deliveries were even and up 3%, respectively.

They also dwarfed those of CNN, MSNBC and HLN, beating the three of them combined in primetime audience.  MSNBC was second, averaging 590,000 watchers, down 8% from the comparable period in 2013, CNN third with 515,000 (off 9%) and HLN fourth with 335,000 (-15).

In the so-called news demo, all of the other players took hits: CNN dipped 1% to 181,000 of those watchers, while MSNBC shed 17% to 169,000 and HLN 16% to 117.000.

It was a similar tale in total day, Fox News beat the three others together among total viewers, albeit all of the players lost audience.   FNC averaged 1.05 million in the 24-hour measure, down 4%. CNN was second here with 399,000, 3% less than in 2013. MSNBC and HLN sustained 12%  and 13% erosion to 348,000 and 257,000, respectively.

On the demo watch, all four competitors declined: FNC and CNN were off 4% to 214,000 and 126,000. MSNBC was third here, losing 18% to 108,000, barely ahead of HLN’s 105,000, which declined 6% from the stage of 2013.

A further breakdown shows that FNC had the top 14 shows in audience and nine of the top 10 among the 25-to-54 set.

The O’Reilly Factor extended its run to 15 consecutive years in first place in its 8 p.m. timeslot among viewers and the demo and 13 years in a row atop all of cable news with those measures.

The Kelly File (pictured) was the only primetime show in cable to record gains in both viewers (10%) and the demo (6%), versus 2013.

The top five shows: in total viewers: The O’Reilly Factor--2.67 million; The Kelly File—2.22 million; The Five—2.06 million; Special Report w/ Bret Baier—1.99 million; and On the Record with Greta Van Susteren—1.75 million.

The leaders among adults 25 to 54: The O’Reilly Factor—427,000; The Kelly File—376,000; The Five—325,000; Hannity—312,000; Special Report with Bret Baier—304,000.

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