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                            <title><![CDATA[ Latest from Next TV in Addressable-ads ]]></title>
                <link>https://www.nexttv.com/tag/addressable-ads</link>
        <description><![CDATA[ All the latest addressable-ads content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ 5 Tactics To Plan Your Way Into Addressable TV Success ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/5-tactics-to-plan-your-way-into-addressable-tv-success</link>
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                            <![CDATA[ 5 Tactics To Plan Your Way Into Addressable TV Success ]]>
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                                                                        <pubDate>Mon, 05 Dec 2022 21:21:40 +0000</pubDate>                                                                                                                                <updated>Tue, 06 Dec 2022 14:17:43 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Brittany Powers ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NcyYHAMv2f9dYEgWB3Qh4e-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A person sits in front of a TV screen with a target, bullhorn and remote over it.]]></media:description>                                                            <media:text><![CDATA[A person sits in front of a TV screen with a target, bullhorn and remote over it.]]></media:text>
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                                                            <title><![CDATA[ Go Addressable Survey Finds 81% of Advertisers Satisfied ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/go-addressable-survey-finds-81-of-advertisers-satisfied</link>
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                            <![CDATA[ 37% say they plan to boost spending in 2023 ]]>
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                                                                        <pubDate>Wed, 16 Nov 2022 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NcyYHAMv2f9dYEgWB3Qh4e-1280-80.jpg">
                                                            <media:credit><![CDATA[Visual Generation/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A person sits in front of a TV screen with a target, bullhorn and remote over it.]]></media:description>                                                            <media:text><![CDATA[A person sits in front of a TV screen with a target, bullhorn and remote over it.]]></media:text>
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                                                            <title><![CDATA[ Advanced Advertising Summit: Blockchain Could Play ‘Critical’ Role in Ad-Tech ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-advertising-summit-blockchain-could-play-critical-role-in-ad-tech</link>
                                                                            <description>
                            <![CDATA[ Viant CEO Vanderhook offers advice to ad-tech startups ]]>
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                                                                        <pubDate>Tue, 13 Sep 2022 02:23:43 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Sep 2022 15:29:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ michael.farrell@futurenet.com (Mike Farrell) ]]></author>                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CVsJQHeAYfp8cXca3h8Ujh-1280-80.jpg">
                                                            <media:credit><![CDATA[Mark Reinertson]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Viant CEO Tim Vanderhook ]]></media:description>                                                            <media:text><![CDATA[Tim Vanderhook of Viant at 2022 Advanced Advertising Summit]]></media:text>
                                <media:title type="plain"><![CDATA[Tim Vanderhook of Viant at 2022 Advanced Advertising Summit]]></media:title>
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                                                            <title><![CDATA[ Advanced Advertising: Addressable Ads Are In Demand But Need More Help ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/addressable-ads-are-in-demand-but-need-more-help-panel</link>
                                                                            <description>
                            <![CDATA[ Advanced Advertising Summit panel was optimistic but realistic about competing interests, complications ]]>
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                                                                        <pubDate>Tue, 07 Jun 2022 23:37:34 +0000</pubDate>                                                                                                                                <updated>Wed, 08 Jun 2022 00:07:55 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ kent.gibbons@futurenet.com (Kent Gibbons) ]]></author>                    <dc:creator><![CDATA[ Kent Gibbons ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QHbnJYuS6Lfvv6KwD5vZfb-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[From left: Jon Lafayette, Cadent&#039;s Tony Yi, Blockgraph&#039;s Jason Manningham, DirecTV Advertising&#039;s Matthew Van Houten, RPA&#039;s Muhammad Eldereiny, INVIDI Technologies&#039; Bruce Anderson, TelevisaUnivision&#039;s Kent Tseng.]]></media:description>                                                            <media:text><![CDATA[From left: Moderator Jon Lafayette, Cadent&#039;s Tony Yi, Blockgraph&#039;s Jason Manningham, DirecTV Advertising&#039;s Matthew Van Houten, RPA&#039;s Muhammad Eldereiny, INVIDI Technologies&#039; Bruce Anderson, and TelevisaUnivision&#039;s Kent Tseng during the &quot;Addressable Advertising Finally Made Easy&quot; panel at the Advanced Advertising Summit.]]></media:text>
                                <media:title type="plain"><![CDATA[From left: Moderator Jon Lafayette, Cadent&#039;s Tony Yi, Blockgraph&#039;s Jason Manningham, DirecTV Advertising&#039;s Matthew Van Houten, RPA&#039;s Muhammad Eldereiny, INVIDI Technologies&#039; Bruce Anderson, and TelevisaUnivision&#039;s Kent Tseng during the &quot;Addressable Advertising Finally Made Easy&quot; panel at the Advanced Advertising Summit.]]></media:title>
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                                                            <title><![CDATA[ It’s Time To Tear Down the Walls: The Future of Addressable AdvertisingIs Interoperability ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/its-time-to-tear-down-the-walls-the-future-of-addressable-advertising-is-interoperability</link>
                                                                            <description>
                            <![CDATA[ It’s Time To Tear Down the Walls: The Future of Addressable AdvertisingIs Interoperability ]]>
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                                                                        <pubDate>Tue, 24 May 2022 21:19:14 +0000</pubDate>                                                                                                                                <updated>Thu, 26 May 2022 17:27:30 +0000</updated>
                                                                                                                                            <category><![CDATA[MCN Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bruce Anderson ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/46MGvkmpyRJ5W6ewAC7AtU-1280-80.jpg">
                                                            <media:credit><![CDATA[INVIDI Technologies]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Bruce Anderson of INVIDI]]></media:description>                                                            <media:text><![CDATA[Bruce Anderson]]></media:text>
                                <media:title type="plain"><![CDATA[Bruce Anderson]]></media:title>
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                                                            <title><![CDATA[ Cable Giants Enlist Dish, Vizio To Fix Addressable Logjam ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/cable-giants-enlist-satellite-companies-vizio-to-fix-addressable-logjam</link>
                                                                            <description>
                            <![CDATA[ Top cable operators Comcast and Charter Communications, unable by themselves to make addressable advertising easy for marketers, have enlisted Dish Network and Vizio to try to solve their problem. ]]>
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                                                                        <pubDate>Thu, 17 Jun 2021 11:11:35 +0000</pubDate>                                                                                                                                <updated>Fri, 18 Jun 2021 07:43:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/ZWKeiPRGebDEuVntAAnZ6A-1280-80.png">
                                                            <media:credit><![CDATA[Dish Media]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Addressable TV Study Forrester]]></media:description>                                                            <media:text><![CDATA[Addressable TV Study Forrester]]></media:text>
                                <media:title type="plain"><![CDATA[Addressable TV Study Forrester]]></media:title>
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                                                            <title><![CDATA[ Vizio Claims 11.2 Million Addressable Enabled TV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/vizio-claims-112-million-addressable-enabled-tv</link>
                                                                            <description>
                            <![CDATA[ Vizio said it can now dynamically insert commercials into live programming, enabling addressable ad campaigns that can reach 11.2 million of its smart TVs. ]]>
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                                                                        <pubDate>Wed, 09 Jun 2021 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GvsGS5SLTpduUodxL5GbCi-1280-80.jpg">
                                                            <media:credit><![CDATA[Vizio]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Addressable ad campaigns can reach 11.2 million Vizio sets]]></media:description>                                                            <media:text><![CDATA[Vizio Living Rooms Addressable]]></media:text>
                                <media:title type="plain"><![CDATA[Vizio Living Rooms Addressable]]></media:title>
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                                                            <title><![CDATA[ Advanced Ads: Making the Move from Experimental to Mainstream ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-ads-making-the-move-from-experimental-to-mainstream</link>
                                                                            <description>
                            <![CDATA[ GroupM CIO Sweeney says marketers are making the plunge, but there is still a way to go ]]>
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                                                                        <pubDate>Tue, 27 Apr 2021 22:06:22 +0000</pubDate>                                                                                                                                <updated>Wed, 28 Apr 2021 00:47:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/J6rdHgz72r4eYR7ZoyhLVk-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Matt Sweeney]]></media:description>                                                            <media:text><![CDATA[Matt Sweeney]]></media:text>
                                <media:title type="plain"><![CDATA[Matt Sweeney]]></media:title>
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                                                            <title><![CDATA[ Xandr's Media Teams, Absorbed By WarnerMedia, Push Addressable Capabilities ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/xandr-absorbed-by-warnermedia-pushes-addressable-capabilities</link>
                                                                            <description>
                            <![CDATA[ Jason Brown sees demand for combination of content and precision ]]>
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                                                                        <pubDate>Tue, 23 Feb 2021 14:41:48 +0000</pubDate>                                                                                                                                <updated>Tue, 23 Feb 2021 15:07:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2jBwZQJ3BPNW7isf2LfwUf-1280-80.jpg">
                                                            <media:credit><![CDATA[Xandr]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[WarnerMedia&#039;s Jason Brown]]></media:description>                                                            <media:text><![CDATA[Jason Brown of Xandr]]></media:text>
                                <media:title type="plain"><![CDATA[Jason Brown of Xandr]]></media:title>
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                                                            <title><![CDATA[ Altice USA and Vizio Combine Advanced Advertising Forces ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/altice-usa-and-vizio-combine-advanced-advertising-forces</link>
                                                                            <description>
                            <![CDATA[ Altice USA and Vizio Combine Advanced Advertising Forces ]]>
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                                                                        <pubDate>Fri, 17 Aug 2018 17:11:29 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8hbJNZUCASL6npLMoHNNKa-1280-80.jpg">
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                                                            <title><![CDATA[ The Future of Television Is Now ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/future-television-now-412979</link>
                                                                            <description>
                            <![CDATA[ The Future of Television Is Now ]]>
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                                                                        <pubDate>Sun, 21 May 2017 21:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[MCN Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Nick Troiano, Cross MediaWorks ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/jNg3QRSrzkkpJ7WTzptM2E-1280-80.jpg">
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