Synamedia said the platform combines multiple broadcast and broadband workflows to provide broadcast quality on any screen.

The solution can be deployed on premises, in the cloud or in a hybrid situation. The tools cover acquisition and multiplexing, encoding, transcoding, ad insertion, packaging, content protection, origin services and IP transport.

The solution also supports Adaptive Bit Rate for live streaming.

Synamedia announced the product at the ANGA Com event in Cologne, Germany

Related: Sky Invests Former Cisco Video Software Vendor Synamedia

“By removing the need for pay-TV operators to juggle separate broadcast and broadband workflows and giving them the virtual keys to a brilliant new world of software innovation, they can launch new services faster to boost subscriber numbers and revenues,” said Julien Signes, senior VP and general manager of video processing at Synamedia.

Synamedia was formed last year, private equity firm Permira Funds re-purchased Cisco’s video software business, then rebranded it. 

Adaptive bit rate streaming is used widely to keep the video flowing as bandwidth levels fluctuate, but a new technology from MediaMelon aims to reduce bandwidth requirements further while also boosting the quality of video playback.

MediaMelon claims that its Quality Bit Rate (QBR) technology, a component of its Qubit platform, can reduce bit rate requirements by 30% to 45% while also eliminating video artifacts using techniques such as rapid scene analysis and perceptual quality mapping and advanced buffer management.

According to the company, its QBR system, for example, has the smarts to dial bit rates and resolutions up or down and place bits in a buffer based on the complexity and action of a given video scene, versus traditional ABR, which selects bit-rate and resolution profiles primarily on the available bandwidth.

“MediaMelon’s QBR technology intelligently goes beyond current adaptive bitrate schemes to significantly improve quality and bitrate performance — providing a dramatic advantage that content owners and video service providers can employ to enhance the viewing experience while utilizing streaming infrastructure more effectively,” Subramanian said, in a statement.

Those improvements could make for more bandwidth-efficient HD streams, and pave the way to do the same as more 4K/Ultra HD content becomes available and is delivered over-the-top or via a service provider’s managed IP video service network.

MediaMelon is offering it as a managed service, noting that it can work into video service workflows via APIs and fit inside encoders, video players, online video platforms and content distribution networks.

One of the initial takers is Deluxe OnDemand, which showed QBR in action as part of a demo at the INTX show in Chicago and recently announced deals with Charter Communications and Shaw Communications.

In addition to improving bitrate and storage requirements for on-demand fare, MediaMelon’s QBR technology can also be applied to live video streaming, company CEO Kumar Subramanian said.

MediaMelon said its products are compatible with all major streaming formats including HTTP Live Streaming (HLS), MPEG-DASH, HTTP Smooth Streaming (HSS) and HTTP Dynamic Streaming (HDS).

In its first acquisition since wrapping up its purchase of Motorola Home last April, Arris has nabbed SeaWell Networks, a company that specializes in adaptive bit rate streaming technologies.

Arris did not name a purchase price, but said Toronto-based SeaWell and its employee base of less than 50 is being folded into its Network & Cloud business. Brian Collie, SeaWell’s founder and CEO will also join Arris and report to Peter Burke, Arris’s SVP and GM, video systems.

Burke said SeaWell will give Arris important stream packaging capabilities, including just-in-time packaging systems that allow service providers to save on storage space by rapidly packaging adaptive bit rates streams into their appropriate platform, device format and right resolution as the end user requests them.

SeaWell also makes a manifest manipulation technology that enables next-gen targeted advertising and personalized video services, Burke said, noting that Arris will be integrating SeaWell’s expertise and products into its product roadmap in the coming months.

"This acquisition will create new opportunities for our employees, customers and the industry. This combination will provide the next-gen TV solutions our customers need to more quickly and cost-effectively transition to IP and multiscreen video,” Collie said in a statement.

Arris and SeaWell were tech pals before the deal. Last year, they announced an integrated targeted ad platform for multiscreen video covering all “major” adaptive bit rate protocols.

SeaWell’s known customers include Nemont Telephone Cooperative, Columbus International of the Caribbean, and, according to ScreenPlays Magazine, Time Warner Cable. Toronto-based SeaWell named Joan Gillman, executive vice president of TWC and president of TWC Media, as an independent board member in July 2012.

SeaWell, founded in 2008, has raised $15 million, according to TechCrunch data. Its investors include BDC Venture Capital, Northwater Capital, and the MaRS Investment Accelerator Fund.