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                            <title><![CDATA[ Latest from Next TV in Ad-spend ]]></title>
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        <description><![CDATA[ All the latest ad-spend content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ Viamedia Expects Record Political Spending With Jump in Issue Ads ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/viamedia-expects-record-political-spending-with-jump-in-issue-ads</link>
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                            <![CDATA[ Election spending on digital video and CTV up 38% from 2020 ]]>
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                                                                        <pubDate>Tue, 13 Sep 2022 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c85jXwNGsKhugeTySHsCFM-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Election Ad Campaign Spending]]></media:description>                                                            <media:text><![CDATA[Election Ad Campaign Spending]]></media:text>
                                <media:title type="plain"><![CDATA[Election Ad Campaign Spending]]></media:title>
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                                                            <title><![CDATA[ National Linear TV Ad Spending Rose 5% in April: SMI ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/national-linear-tv-ad-spending-rose-5-in-april-smi-says</link>
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                            <![CDATA[ Warner Bros. Discovery’s share climbs to 28% ]]>
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                                                                        <pubDate>Tue, 31 May 2022 13:37:53 +0000</pubDate>                                                                                                                                <updated>Tue, 31 May 2022 14:53:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4g5epJzqNRFU63vCt99sqF-1280-80.jpg">
                                                            <media:credit><![CDATA[Wikipedia]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Ad Fraud Scam]]></media:description>                                                            <media:text><![CDATA[Ad Fraud Scam]]></media:text>
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                                                            <title><![CDATA[ Connected TV Ads and the Holidays: Leveraging Merry Opportunities ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/connected-tv-ads-and-the-holidays-leveraging-merry-opportunities</link>
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                            <![CDATA[ Pandemic usage trends, streaming surge create new behaviors ]]>
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                                                                        <pubDate>Mon, 23 Nov 2020 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Volume 41, Issue 22]]></category>
                                                    <category><![CDATA[2020, Issue 22]]></category>
                                                    <category><![CDATA[connected TV]]></category>
                                                    <category><![CDATA[ad spend]]></category>
                                                    <category><![CDATA[Viewpoint]]></category>
                                                    <category><![CDATA[Daniel Elad]]></category>
                                                    <category><![CDATA[TheViewPoint]]></category>
                                                                                                                    <dc:creator><![CDATA[ Daniel Elad, TheViewPoint ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yotttomYVru2bUAXpLXnik-1280-80.jpg">
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                                                            <title><![CDATA[ Ad Sales Execs Taking Crisis a Day At a Time ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ad-sales-execs-taking-crisis-a-day-at-a-time</link>
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                            <![CDATA[ Ad Sales Execs Taking Crisis a Day At a Time ]]>
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                                                                        <pubDate>Mon, 06 Apr 2020 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LpqcpWam3f4EBjxh5VUgz-1280-80.jpg">
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                                                            <title><![CDATA[ Old Controversies and New Businesses ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/old-controversies-and-new-businesses-409892</link>
                                                                            <description>
                            <![CDATA[ Old Controversies and New Businesses ]]>
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                                                                        <pubDate>Mon, 02 Jan 2017 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Audience Measurement]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow, Contributing Writer ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6mXGQLPDdqcQPY5b2gYf5R-1280-80.jpg">
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