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                    <title><![CDATA[ Latest from Next TV in Ad-inventory ]]></title>
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        <description><![CDATA[ All the latest ad-inventory content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ Making the Most of Unsold Ad Inventory ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/making-the-most-of-unsold-ad-inventory</link>
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                            <![CDATA[ How cost-per-action (CPA) ads can increase revenue and keep viewers engaged ]]>
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                                                                        <pubDate>Fri, 23 Apr 2021 21:09:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Viewpoint]]></category>
                                                                                                                    <dc:creator><![CDATA[ Steve Schachter, Cannella Media DTC ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5JF493vLpwyHvdfqJpFnjF-1280-80.jpg">
                                                            <media:credit><![CDATA[Cannella Media]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Steve Schachter of Cannella Media]]></media:description>                                                            <media:text><![CDATA[Steve Schachter of Cannella Media]]></media:text>
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