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                            <title><![CDATA[ Latest from Next TV in Ad-impressions ]]></title>
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        <description><![CDATA[ All the latest ad-impressions content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ Impressions 2.0: The Great Equalizer ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/impressions-20-the-great-equalizer</link>
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                            <![CDATA[ Impressions 2.0: The Great Equalizer ]]>
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                                                                        <pubDate>Tue, 08 Feb 2022 14:26:08 +0000</pubDate>                                                                                                                                <updated>Tue, 08 Feb 2022 14:31:02 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kim Gilberti ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PWiDrT5G7tcZFWk3TuVLVT-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Kim Gilberti, senior VP, product management, Nielsen]]></media:description>                                                            <media:text><![CDATA[Kim Gilberti, senior VP, product management, Nielsen]]></media:text>
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                                                            <title><![CDATA[ Video Ad Impressions Up 42% in 2nd Half of 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/video-ad-impressions-up-42-in-2d-half-of-2020</link>
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                            <![CDATA[ Total digital video ad impressions jumped 42% in the second half of 2020, according to new figures from the Innovid iQ dashboard. ]]>
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                                                                        <pubDate>Fri, 22 Jan 2021 15:19:53 +0000</pubDate>                                                                                                                                <updated>Fri, 22 Jan 2021 19:49:21 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6BzkEwEcjwZAy8ZYRJkGRh-1280-80.jpg">
                                                            <media:credit><![CDATA[Innovid]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Innovid mrc]]></media:description>                                                            <media:text><![CDATA[Innovid mrc]]></media:text>
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                                                            <title><![CDATA[ Ad Impressions in VOD Programming up 37% in Q4 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ad-impressions-vod-programming-37-q4-417871</link>
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                            <![CDATA[ Ad Impressions in VOD Programming up 37% in Q4 ]]>
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                                                                        <pubDate>Thu, 01 Feb 2018 17:05:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MDtQstNTVy3uiK3obq4qEJ-1280-80.jpg">
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                                                            <title><![CDATA[ Canoe: VOD Ad Impressions Rose 48% in Q3 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/canoe-vod-ad-impressions-rose-48-q3-416188</link>
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                            <![CDATA[ Canoe: VOD Ad Impressions Rose 48% in Q3 ]]>
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                                                                        <pubDate>Thu, 26 Oct 2017 20:12:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Audience Measurement]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/SJiCE4sMFqHFnS3nijkyDP-1280-80.jpg">
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                                                            <title><![CDATA[ Lessons Learned From VR Ads ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/lessons-learned-vr-ads-411670</link>
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                            <![CDATA[ Lessons Learned From VR Ads ]]>
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                                                                        <pubDate>Wed, 22 Mar 2017 17:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[MCN Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Brad Phaisan, OmniVirt ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6fVNGqzs378RGAeGk3iKNg-1280-80.jpg">
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