<![CDATA[ Latest from Next TV in Ad-forecast ]]> https://www.nexttv.com/tag/ad-forecast Tue, 16 Jul 2024 12:30:00 +0000 en <![CDATA[ IAB: Digital Video Ad Spend Will Jump 16% in 2024 ]]> https://www.nexttv.com/news/digital-video-ad-spend-seen-increasing-16-in-2024 Ydv7hboSyGxgWXVwv3xUrK Tue, 16 Jul 2024 12:30:00 +0000 Tue, 16 Jul 2024 14:28:07 +0000 <![CDATA[ Retail Media, CTV Expected To Post Big Gains in 2024 ]]> https://www.nexttv.com/news/retail-media-ctv-expected-to-post-big-gains-in-2024 5Y3LMWmRzUG8VPxwkMhdaT Wed, 20 Mar 2024 13:00:00 +0000 <![CDATA[ Paramount’s Bob Bakish Says Ad Market Weaker Than Expected ]]> https://www.nexttv.com/news/paramounts-bob-bakish-says-ad-market-weaker-than-expected dhh6iarGmpQo7FNKmXrpnL Tue, 06 Dec 2022 16:16:40 +0000 Wed, 07 Dec 2022 01:17:55 +0000 <![CDATA[ Magna Sees Ukraine War Slowing U.S. Advertising Market Growth ]]> https://www.nexttv.com/news/magna-see-ukraine-war-slowing-us-advertising-market-growth x9cpfxKuLW5D2XZGsagtZZ Mon, 28 Mar 2022 15:00:00 +0000 <![CDATA[ Local TV Ad Revenue To Grow 28.4% in 2022: BIA ]]> https://www.nexttv.com/news/local-tv-ad-revenue-to-grow-284-in-2022-bia bwxSL8zMJP2yh8ys6gj98N Tue, 21 Dec 2021 09:00:00 +0000 Tue, 21 Dec 2021 12:15:41 +0000 <![CDATA[ GroupM Sees 23% CTV Growth, More Political Spending, Boosting TV ]]> https://www.nexttv.com/news/groupm-sees-23-ctv-growth-more-political-spending-boosting-tv 2fQkGDYsN6eDAaAPot9ZZ4 Mon, 06 Dec 2021 12:00:00 +0000 Mon, 06 Dec 2021 14:11:35 +0000 <![CDATA[ U.S. TV Ad Spending To Rise By 4% in 2022, Zenith Forecasts ]]> https://www.nexttv.com/news/us-tv-ad-spending-to-rise-by-4-in-2022-zenith-forecasts 7yfq2MBFqRnFdMewGbjMBE Mon, 06 Dec 2021 10:00:00 +0000 Mon, 06 Dec 2021 14:13:13 +0000 <![CDATA[ Digital Catching Up to Cable in Local Ad Sales ]]> https://www.nexttv.com/blog/digital-catching-cable-local-ad-sales-415657 ibC4APuHxorwvdcQe9RXov Tue, 03 Oct 2017 00:00:00 +0000 <![CDATA[ BIA: Local Media Sales To Reach $139B By 2015 ]]> https://www.nexttv.com/news/bia-local-media-sales-reach-139b-2015-384076 t6xuS4bvmdrcRQHj8ed6oE Mon, 22 Sep 2014 22:30:00 +0000