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                    <title><![CDATA[ Latest from Next TV in Ad-engagement ]]></title>
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        <description><![CDATA[ All the latest ad-engagement content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ Vevo, IPG Find Strong Ad Receptivity With OTT Viewers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/vevo-ipg-find-strong-ad-receptivity-with-ott-viewers</link>
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                            <![CDATA[ Viewers watching music videos on over-the-top devices say they’re receptive to ads, according to a study conducted by Vevo and Magna and the IPG Media Lab. ]]>
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                                                                        <pubDate>Mon, 24 Aug 2020 14:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 25 Aug 2020 13:20:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/YeiiW2fKApKL6w4ofUJFPn-1280-80.png">
                                                            <media:credit><![CDATA[Vevo]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Viewers engage with culturally relevant videos such as J Balvin&#039;s &#039;Amarillo&#039; particularly while watching OTT. ]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ CRE: TV Outperforms Digital in Total Ad Recall ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/cre-tv-outperforms-digital-total-ad-recall-406040</link>
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                            <![CDATA[ CRE: TV Outperforms Digital in Total Ad Recall ]]>
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                                                                        <pubDate>Wed, 29 Jun 2016 17:24:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Abkp4mRvwEbzzzpf6JyrqH-1280-80.jpg">
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