Ad campaigns from Comcast and Univision were honored at the Association of National Advertisers (ANA) Multicultural Excellence Awards in Los Angeles at the group's annual diversity conference.

The awards go to client side marketers as well as their media partners and agencies. Comcast and agency Burrell Communications in the print category, and Univision and ts agency Blanco Lorenz in the business-to-business category were among were a dozen Grand Prize winners this year.

“My congratulations go out to all the winners of this year’s competition for their outstanding work and their overall contributions to multicultural advertising and marketing,” said ANA president Bob Liodice in a statement. “Their work is an inspiration for our entire industry and serves as an example to other marketers and agencies who are striving to excel in the all-important multicultural arena.”

A portion of the entry fees for the awards goes to sponsor scholarships for multicultural students in advertising and marketing.

Paramount Pictures will be promoting its upcoming film Zoolander 2 across NBCUniversal platforms with a campaign that spoofs NBC’s “The More You Know” PSA campaign.

Created by NBCU’s in-house Content Innovation Agency, the parody ads feature Ben Stiller, who plays male model Derek Zoolander in PSAs pushing the message “The Outside Matters,” emphasizing the importance of appearance.

The spots — tailored to fit each NBCU network’s audience — will appear on NBC, USA, Bravo, E! and Telemundo, as well as on those networks’ digital and social platforms.

“The combination of the renowned ‘The More You Know’ campaign and Zoolander’s cultural legacy were a natural fit and will make you think about this venerable campaign in wholly new ways,” said Steve Siskind, president of domestic marketing at Paramount Pictures.

Read more, and watch the #TheOutsideMatters video, at broadcastingcable.com.