<![CDATA[ Latest from Next TV in Ad-attribution ]]> https://www.nexttv.com/tag/ad-attribution Wed, 22 Jul 2020 13:29:34 +0000 en <![CDATA[ Kantar’s Project Moonshot Measures Ad Effectiveness ]]> https://www.nexttv.com/news/kantars-project-moonshot-measures-ad-effectiveness CfCBdeY8oVpcRmmAGXGaFK Wed, 22 Jul 2020 13:29:34 +0000 Wed, 22 Jul 2020 14:01:53 +0000 <![CDATA[ Why the Advertising Comeback is Anchored in Local OTT ]]> https://www.nexttv.com/blog/why-the-advertising-comeback-is-anchored-in-local-ott gUve9PYah1T5k8bU2SLAHf Thu, 28 May 2020 15:17:38 +0000 <![CDATA[ TVSquared, Extreme Reach Join to Gauge VOD, OTT Ad Impact ]]> https://www.nexttv.com/news/tvsquared-extreme-reach-join-to-gauge-vod-ott-ad-impact NxmudwuN5VLvLw2KvXaJud Mon, 07 Oct 2019 23:26:58 +0000 Mon, 02 Dec 2019 01:02:03 +0000 <![CDATA[ Three Steps to Better Measurement ]]> https://www.nexttv.com/blog/three-steps-better-measurement-418236 sj5GU24dZzbR6J9ymmLc97 Wed, 21 Feb 2018 10:00:00 +0000